Go Daddy and Hot Wheels Team Up to Give No. 7 a New Look

Danica Patrick to Drive Special Paint Scheme in Season Finale at Homestead

MOORESVILLE, N.C. (Oct. 14, 2010) – Danica Patrick’s No. 7 GoDaddy.com Chevrolet will have a “hot” new look under the lights in the NASCAR Nationwide Series season finale at Homestead-Miami Speedway on Nov. 20. As part of a collaborative effort between Go Daddy, Hot Wheels and JR Motorsports, the latest version of Patrick’s No. 7 GoDaddy.com Chevrolet features an all-new paint scheme that was designed by Hot Wheels and unveiled today at the JR Motorsports facility.

The unveiled design is one of three sketches that Hot Wheels designers created by hand and in digital form. Of those three blueprints, Patrick and Go Daddy CEO and Founder Bob Parsons mutually selected their favorite. The winning selection features a black No. 7 Chevrolet accentuated with vibrant Go Daddy-green flames that emblazon the hood, roof and sides of the vehicle.

American Muscle

“I’ve always felt like night racing adds an element of excitement to the race,” Patrick said at the unveiling. “This paint scheme on our Go Daddy car looks amazing, and I can’t wait to see how cool it looks in the night race at Homestead. It was great to have Bob and Go Daddy help pick the design. Hot Wheels did a great job with the sketches. It was a difficult choice.”

“You have to admit, Danica’s No. 7 GoDaddy.com car has never looked so hot,” joked Go Daddy CEO and Founder Bob Parsons. “The Hot Wheels touch is fun! And when you think about it, the flames are a fitting analogy for our Go Daddy Girl … Danica is about as fiery a driver as there is on the track!”

A 1:64-scale die-cast version of Patrick’s No. 7 GoDaddy.com Designed by Hot Wheels Chevrolet will be available in retail stores and at track beginning Nov. 20, in celebration of the final NASCAR Nationwide race of 2010 at Homestead-Miami. It marks the second time this season Hot Wheels has produced a version of Patrick’s No. 7 Chevrolet. The company also produced a 1:64-scale version of the Hot Wheels Chevrolet that Patrick drove at Michigan earlier this summer.

“We are always looking for best-in-class partners, like Go Daddy and JR Motorsports, to further to engage our fans in new and thrilling ways,” said Simon Waldron, vice president, marketing, Hot Wheels. “We are excited to expand our presence in racing with Go Daddy and Danica Patrick, and create a new eye-catching livery like only Hot Wheels can. We look forward to seeing this Designed by Hot Wheels car cross the finish line in Miami.”

Photos of the No. 7 GoDaddy.com Designed by Hot Wheels Chevrolet are available upon request.

About The Go Daddy Group, Inc.

Go Daddy is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration plans and website design and hosting packages, as well as a broad array of on-demand services. These include products such as SSL Certificates, Domains by Proxy private registration, ecommerce website hosting, blog templates and blog software, podcast packages and online photo hosting. The Go Daddy Group has more than 43 million domain names under management. Go Daddy registers, renews or transfers a domain name every second. GoDaddy.com is the world’s largest Web hosting provider and is the world’s No. 1 domain name registrar according to Name Intelligence, Inc. During the first half of 2010, The Go Daddy Group registered more than one-third of all new domain names created in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .info, .biz and .mobi.

About the Hot Wheels® Brand

Hot Wheels® cars revolutionized boys’ toys in 1968 with an original line of super-fast, customized cars built for speed, power, performance and attitude. Now, more than 40 years later, Hot Wheels® is a global lifestyle brand that represents the coolest cars imaginable in scales from miniature to full-size. Hot Wheels® cars are also popular collectibles for adults and each year, introduces a new line-up of innovative vehicles, track sets and playsets.

About Mattel, Inc.

Mattel, Inc., (NASDAQ:MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl® , Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2009, Mattel is recognized among the “100 Best Corporate Citizens,” as one of the “World’s Most Ethical Companies” and as one of FORTUNE Magazine’s “100 Best Companies to Work For.” With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel’s vision is to be the world’s premier toy brands–today and tomorrow.

© 2010 Mattel, Inc. All Rights Reserved.

About JR Motorsports:

JR Motorsports is the management company and racing operation for Dale Earnhardt Jr., NASCAR’s seven-time Most Popular Driver and winner of more than 40 NASCAR-sanctioned races. JR Motorsports competes in multiple racing divisions, including the NASCAR Nationwide Series. In 2008 JRM enjoyed a breakout season with four Nationwide Series victories between its two teams. The company followed suit with four more wins in 2009, and added two additional victories to its tally in 2010. The JR Motorsports facilities are based out of Mooresville, N.C., and include the JR Nation retail store, Hammerhead Entertainment, and DEJ Realty. For more information on JR Motorsports, visit www.dalejr.com.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com.



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