Kevin Harvick Inc.’s Lucky Charm Returns for 2011 Season

KERNERSVILLE, N.C. (November 12, 2010) – Kevin Harvick Inc. (KHI) has a lucky charm with the Armour® Vienna Sausage paint scheme. KHI co-owner Kevin Harvick has driven in three NASCAR Nationwide Series events where the Armour® Vienna Sausage paint scheme has adorned the sides of the No. 33 KHI Chevrolet. Harvick has visited victory lane with the Armour Vienna Sausage paint scheme all three times. Harvick and Armour® raced to victory at Nashville (Tenn.) Superspeedway and Richmond (Va.) International Raceway in 2010 and also partnered for Harvick’s history-making win in 2009 at Bristol (Tenn.) Motor Speedway when he recorded his first-career victory in a KHI-owned Nationwide Series entry.

Most recently Armour® Vienna Sausages rode along for another historical win as four-time Truck Series champion Ron Hornaday won his first-career Truck Series victory at Martinsville (Va.) Speedway in October 2010.

The “lucky charm” paint scheme will return to KHI in 2011 to serve as primary sponsor for four race events in both the Truck and Nationwide Series. The Armour® Vienna Sausage colors will be represented in Truck Series events at Darlington (S.C.) Raceway on the No. 2 Truck and Atlanta Motor Speedway on the No. 33 Truck. Armour® Vienna Sausage will have representation in the Nationwide Series at Talladega (Ala.) Superspeedway with driver Kevin Harvick and Bristol (Tenn.) Motor Speedway with driver Elliott Sadler. Armour® Vienna Sausage will also serve as an associate sponsor on the No. 33 KHI Nationwide Series and the No. 33 Truck Series entries when they are not the primary sponsor.
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“We are very pleased and excited to extend our partnership with KHI for another year,” said Eric Hintz, Vice President of Marketing for Pinnacle Foods. “Kevin and DeLana Harvick and their entire team are absolute professionals and represent our brands like Armour Vienna Sausage and Vlasic Pickles so well.

We’ve been very fortunate to visit victory lane with the Armour Vienna Sausage car/truck every time we’ve raced,” Hintz continued. “Is it lucky? I’d like to think that the hard work by everyone on the KHI team coupled with some great driving sets up the team for success. Maybe there’s a little Armour Vienna Sausage magic too.”

KHI co-owner Kevin Harvick also looks forward to enjoying the benefits of the Armour® Vienna Sausage relationship. “I’m very proud that Armour® Vienna Sausage and Pinnacle Foods are going to continue their relationship with KHI. The paint scheme has gone undefeated in the Nationwide Series, and now they’re undefeated in the Truck Series as well. At KHI, we are proud to not only help them grow their brand awareness, but we are even happier to help them expand their business with the relationships we have been able to foster within the program. It will be a lot of pressure on the drivers who get to run the paint scheme next year, but I’m sure they will all be up to the challenge.”

It seems that regardless of who climbs behind the wheel, when the blue and gold colors of Armour® Vienna Sausage are on the hood and quarter panels of a KHI race vehicle, they somehow always find their way to victory lane. The scheme has become a true modern day lucky charm.

About Pinnacle Foods:

Pinnacle Foods Group LLC, with offices in Mountain Lakes and Cherry Hill, New Jersey, is a leading producer, marketer and distributor of high-quality branded food products in the frozen foods and dry foods segments. The dry foods segment consists primarily of Duncan Hines® baking mixes and frostings; Vlasic® pickles, peppers and relish; Armour® canned meats; Open Pit® barbeque sauce and Mrs. Butterworth’s® and Log Cabin® syrups and pancake mixes. The frozen foods segment consists primarily of Aunt Jemima® frozen breakfasts; Swanson® and Hungry-Man® frozen dinners and entrees; Van de Kamp’s® and Mrs. Paul’s® frozen seafood; Celeste® pizza; Lender’s® bagels; and Bird’s Eye ® vegetables and dinners.

About Kevin Harvick Inc.

Kevin Harvick Inc. (KHI), established in 2001 by Kevin and DeLana Harvick, is an 80,000 sq. ft. facility located in Kernersville, N.C. Home of the 2009 NASCAR Camping World Truck Series championship team, KHI enters 2010 in its seventh full year of competition with two full-time Truck Series teams and one full-time Nationwide Series team. Four-time Truck Series champion Ron Hornaday returns to the helm of the No. 33 Truck team looking for his fifth title and third championship for KHI (2009 and 2007), while Sprint Cup series stars Kevin Harvick and Elliott Sadler guide the No. 2 Truck team. Two-time NASCAR Nationwide Series champion Harvick will again shine as the lead driver of the No. 33 Nationwide Series team as he continues to make his mark in motorsports and establish KHI as one of the top teams in NASCAR competition. For more information about KHI and its teams, please visit

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of


  1. I would like to know why Mrs. Harvick does not remove her hat during the National Antheim. I think it is very disrepectfull to all who served to protect her freedom. Thank you


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