Bass Pro Shops Renews Partnership Agreement with RCR

BPS will continue as primary sponsor of No. 3 BPS Chevrolet in NCWTS with Austin Dillon


WELCOME, N.C. (November 16, 2010) – Bass Pro Shops has renewed its partnership with Richard Childress Racing as the primary sponsor of Austin Dillon and the No. 3 Bass Pro Shops Chevrolet in the NASCAR Camping World Truck Series.
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Dillon is currently fifth in the 2010 NASCAR Camping World Truck Series point standings. The current leader of the Raybestos® Rookie of the Year point standings, Dillon has earned two victories, six pole positions (a series rookie record), as well as seven top-five and 16 top-10 finishes in 24 races.

“It is an honor for us to continue our relationship with Richard Childress Racing and Austin Dillon,” stated Bass Pro Shops founder Johnny Morris. “Austin is an extremely talented driver and has done a great job as a spokesperson for our company and been a real friend to all of us at Bass Pro Shops.

“Our relationship goes beyond the race track and has also led to many great times in the woods and on the water with Austin and Richard. It is our hope that this partnership brings awareness to all the conservation groups our company is involved with as well as all the conservation work Richard has done,” Morris continued.


The RCR/Bass Pro Shops partnership continues a relationship which began in 1998 when the nation’s No. 1 outdoor retailer signed on as an associate sponsor of RCR’s No. 3 Chevrolet with legendary driver Dale Earnhardt. The relationship has continued with Kevin Harvick and the No. 29 Chevrolet and a six-race schedule with Kerry Earnhardt, Dale’s eldest son, in 2004. Bass Pro Shops was named as the primary sponsor of the No. 3 Chevrolet Silverado when RCR returned to NASCAR Camping World Truck Series competition this year for the first time since the conclusion of the 1999 season.

Bass Pro Shops was founded in 1972 and is headquartered in Springfield, Mo. The outdoor retail leader has 56 stores throughout the United States and Canada, serving over 110 million sportsmen a year.

“We have had a great relationship with Johnny Morris and Bass Pro Shops going back to when Bass Pro Shops sponsored Dale Earnhardt in The Winston in 1998,” said Richard Childress, president and CEO of Richard Childress Racing. “Out of that, we’ve built a great working relationship and, more importantly, a great friendship both at the track and in the great outdoors.

“It’s an honor for RCR to be involved with Bass Pro Shops because of all they do for hunting, fishing and outdoor conservation. Austin has had a great season so far and has been a great spokesman who has been able to get more young people interested and involved in hunting and fishing.”

RCR has a rich history in the NASCAR Camping World Truck Series. It won the inaugural series championship in 1995 with Mike Skinner driving the No. 3 Chevrolet truck. Skinner won 16 races in his two seasons behind the wheel before giving way to Jay Sauter, who won four times in three seasons (1997-99). The program was discontinued after the 1999 season before starting up again full time in 2010.



About Bass Pro Shops:

Headquartered in Springfield, Missouri, Bass Pro Shops, also an international catalog and internet retailer, currently has 55 retail locations in 26 states and Canada visited by over 100 million people per year. In addition, Bass Pro Shops also provides products and services for thousands of independent dealer’s worldwide through its subsidiary company, American Rod & Gun. Bass Pro Shops gift cards can be purchased at over 132,000 retail outlets across America. For more information regarding Bass Pro Shops store locations, products or special events, please visit To request a free catalog call 1-800-BASS PRO.


About Richard Childress Racing

Richard Childress Racing has earned more than 180 victories and 12 NASCAR championships, including six in the Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series. Its 2010 Sprint Cup Series lineup includes Kevin Harvick (No. 29 Shell-Pennzoil Chevrolet), Jeff Burton (No. 31 Caterpillar Chevrolet) and Clint Bowyer (No. 33 Cheerios/Hamburger Helper Chevrolet). Bowyer drives the No. 21 Zaxby’s Chevrolet in the 2010 Nationwide Series, Austin Dillon drives the No. 3 Bass Pro Shops Chevrolet in the 2010 Camping World Truck Series and Tim George Jr. drives the No 31 RCR Development Chevrolet in the 2010 ARCA Racing Series presented by RE/MAX and Menards. Ty Dillon and Ryan Gifford are RCR developmental drivers in both asphalt and dirt track racing.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of


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