Raybestos Becomes Roush Fenway Marketing and Technical Partner

Raybestos Racing Brakes to provide brake packages for Roush Fenway as part of a larger marketing relationship

CONCORD, N.C. (March 1, 2011) – Roush Fenway Racing is proud to announce a multi-year marketing partnership with Raybestos that will see its four NASCAR Sprint Cup Series teams run Raybestos brake packages, beginning with short track and road course events in 2011. While Raybestos has provided Roush Fenway with brakes for many of its 291 NASCAR wins and five NASCAR championships, 2011 marks the beginning of a larger technical and marketing partnership.

“We had a very successful test with the Raybestos brakes last year, and the feedback from all of our drivers was very positive,” said team owner Jack Roush. “This is the first time as an organization that we’ve designated a single supplier to meet all of our needs – and I think that speaks volumes about the quality products that Raybestos is producing.

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“Slowing down is as crucial to winning as speeding up,” added Roush. ”We are confident this new relationship with Raybestos will play a big role in our success this year.”

“We are thrilled that all the Roush Fenway Fords are moving to the complete Raybestos brakes package for short track and road course events, where teams rely on superior braking performance in order to be competitive,” said Josh Russell, Affinia’s Director of Sales & Marketing for Raybestos Racing Brakes & Chassis.

“Roush Fenway wanted to reduce weight and enhance their stopping power, and the Raybestos package delivers on both counts. It’s a new partnership we are very excited about.”

Roush Fenway will run Raybestos® Sprint Cup short track and road course brake packages, including Raybestos legendary high-friction racing brake pads. The ultra-lightweight aluminum alloy Raybestos six-piston calipers are the stiffest and lightest calipers available in NASCAR. The innovative calipers were developed using Raybestos® technology partner Alcon’s state of the art “optimized design” process, and include an asymmetric body design and advanced between-piston and crossover cooling features. The brake package also provides for the largest brake pad volume (surface area) and largest rotor (13.15” outside diameter, and 1.65” thick) available in NASCAR.

About Raybestos

Raybestos brand brake parts are produced by affiliated companies in Affinia’s Global Brake & Chassis Group, the leading manufacturer of braking systems in the transportation industry.

The Raybestos brakes product line includes everything from brake drums to rotors, pads, shoes, calipers and hydraulic parts. Raybestos brand racing brakes are used by premier teams such as Roush Fenway Racing in NASCAR® competition. In addition, the Raybestos brand is the preferred racing brake pad of IZOD(R) IndyCar® Series and Firestone® Indy Lights road & street course competition. For more information about Raybestos brakes, visit Raybestos.com.

About Roush Fenway Racing

Roush Fenway Racing is NASCAR’s largest team operating seven motorsports teams. Four in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Greg Biffle, Carl Edwards and David Ragan; and three in the Nationwide Series with Edwards, Ricky Stenhouse Jr., and Trevor Bayne. For more information on any of the Roush Fenway Racing teams, log onto http://www.roushfenway.com/ www.RoushFenway.com. Become a fan of Roush Fenway Racing on Facebook by going to http://www.facebook.com/roushfenway http://www.facebook.com/roushfenway and follow us on Twitter @roushfenway. For sponsorship inquiries please contact Robin Johnson at 704.720.4645.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com.


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