SUNDAY’S SUBWAY FRESH FIT 500 IS MOST WATCHED NASCAR RACE IN PHOENIX INT’L RACEWAY HISTORY

February 27 race was last NASCAR event on PIR’s current surface  

(PHOENIX, Ariz.) – Sunday’s SUBWAY Fresh Fit 500™ at Phoenix International Raceway earned a 5.9 TV rating, making it the most watched race in the track’s 23 years as a NASCAR Sprint Cup Series venue. Jeff Gordon celebrated the win, snapping a 66-race winless streak, with a burnout and the ceremonial first dig to get construction started for the track’s upcoming track pavement project.

The following is a breakdown of PIR television ratings from Sunday, February 27:

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NASCAR Sprint Cup Series SUBWAY Fresh Fit 500 at Phoenix Aired Sunday, February 27th from 3:30PM – 6:39PM on FOX

The 2011 NASCAR Sprint Cup Series SUBWAY Fresh Fit 500 earned a 5.9 fast national rating on FOX, up +5% over the 5.6 final rating for the 2010 California event, the 2nd race on FOX in 2010.

An average of 6.9 million households (+6%) and 10.4 million viewers (+13%) tuned in to the Phoenix event on FOX.

Rating 2011: 5.9 on FOX 2010: 5.6 on FOX % Chg: +5%

HHs (000) 2011: 6882 2010: 6465 % Chg: +6%

Viewers (000) 2011: 10361 2010: 9151 % Chg: +13%

As an additional comparison, the 2011 SUBWAY Fresh Fit 500™ 5.9 fast national rating is up +59 percent over the 3.7 final rating for the 2010 Phoenix event, the 7th race of the 2010 season, also on FOX.  The 2010 Phoenix race ran on a Saturday night.

About Phoenix International Raceway Since 1964, Phoenix International Raceway has served race fans as the premier motorsports venue in the Southwest. Watch the brightest stars in NASCAR take on PIR’s famed one-mile oval – including five-time defending Sprint Cup Series champion Jimmie Johnson, Jeff Gordon, Dale Earnhardt, Jr., Tony Stewart and many more – on February 27, 2011 in the Subway Fresh Fit 500. Tickets for the entire Subway Fresh Fit 500 weekend at Phoenix International Raceway can be purchased online at PhoenixRaceway.com/Ticketsor by calling 1-866-408-RACE (7223). For more, visit PhoenixRaceway.com, Facebook.com/PhoenixRacewayand Twitter.com/PhoenixRaceway.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com.

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