Exide Technologies to Partner with Turner Motorsports

James Buescher and Mark Martin will pilot the Exide Batteries machine during the 2011 season.

MOORESVILLE, NC (March 14, 2011) – Turner Motorsports is pleased to announce the addition of longtime NASCAR partner, Exide Technologies, to their sponsorship line-up for the 2011 racing season. The Exide Batteries logo will adorn the hood and sides of the No. 31 and No. 32 Silverados in the NASCAR Camping World Truck Series (NCWTS), and the No. 34 Impala in select NASCAR Nationwide Series races. Rising star James Buescher will see action behind the wheel of the Exide Batteries machine in eight NASCAR Camping World Truck Series races, as well as two NASCAR Nationwide Series (NNS) events, beginning with this weekend’s NNS race at the famed Bristol Motor Speedway. Mark Martin, who piloted the NCWTS Exide Batteries entry to victory lane in the late 90’s, will return to the cockpit for the NASCAR Camping World Truck Series events at Pocono Raceway and Michigan International Speedway.

Exide Technologies, with operations in more than 80 countries, is one of the world’s largest producers and recyclers of lead-acid batteries. With a storied history in stock car racing, including team and race sponsorships, Exide is the Official Battery of NASCARR and has been affiliated with the sport since 1993.

American Muscle

“Exide is proud to be aligned with one of the premier teams in both the NASCAR Camping World Truck Series and Nationwide Series. With the depth of Turner Motorsports’ capabilities and driver line-up, we look forward to winning both on and off the track.” said Bruce Cole, President – Exide Americas. “Not only does this sponsorship afford us additional opportunities to activate our Official Battery of NASCAR status, it also aligns our company’s premium-quality, track-proven portfolio of battery products with the brand-loyal NASCAR audience.”

The premium NASCAR-branded products, distributed through Exide’s customer partnerships in North America, are available in 28 different automotive types and fit most cars, vans, sport utility vehicles and pick-up trucks on the road today. The ExideR NASCARR ExtremeT is backed by a full 40-month free replacement, 108-month limited warranty and includes 40 months of 24/7 roadside assistance protection.

Buescher is equally as excited to work with the NASCAR Camping World Truck Series staple, on his trek towards his first NASCAR Camping World Truck Series championship.

“I am thrilled to have the chance to represent Exide Batteries in 2011,” said James Buescher. “It is a very coveted partnership in the garage and I am honored to represent their brand and over 12,000 employees worldwide. We all have high expectations for the 2011 season after the successes we had in 2010. Hopefully this year we can take it to the next level and go out and contend for wins as well as the 2011 NASCAR Camping World Truck Series championship. The Exide Batteries’ slogan is”start positive, stay positive” and we have incorporated that into everything we do at Turner Motorsports. We have a solid foundation and are looking to continue to build that momentum into the 2011 season and beyond.”

“This actually won’t be my first go round with Exide Batteries,” said NASCAR veteran Mark Martin. “I raced a truck with them on the hood at Richmond in the fall of 1996. We started fourth and finished third. Then we went to North Wilkesboro that same month, qualified second and won the race. I have a great history with Exide Batteries and I’m looking forward to building on that with Turner Motorsports. Pocono and Michigan are two of my most successful tracks, historically, and having Hendrick Motorsports horsepower under the hood at those tracks will really elevate the program. We’ll be awesome. I can’t wait.”

About Turner Motorsports:

Turner Motorsports, LLC, established in 1999, is in the midst of its sophomore season of NASCAR competition. Owned by Texas-native, Steve Turner, the organization has expanded in 2011 from a two-truck operation in the NASCAR Camping World Truck Series (NCWTS) to become the largest stand-alone multi-series team in NASCAR’s top-tier touring series. Turner Motorsports operates out of an 110,000 square-foot state-of-the art facility in Mooresville, N.C., and will house three entries in the Camping World Truck Series and four entries in the NASCAR Nationwide Series. The team boasts an all-star driver line-up that includes Kasey Kahne, Mark Martin, Jason Leffler, Reed Sorenson, Justin Allgaier, Ricky Carmichael, James Buescher and Brad Sweet. The Chevrolet-backed team has created alliances with General Motors’ powerhouse teams Hendrick Motorsports, which will provide engine support for both its NNS and NCWTS programs, Kevin Harvick Inc. for body and aero support, and Earnhardt Technology Group for drive train and suspension technology assistance. Turner Motorsports’ marketing partners include Dollar General, Great Clips, Monster Energy, BRANDT, Rexall, Exide, AccuDoc Solutions, Wolfpack Rentals, Fraternal Order of Eagles and ABF Freight. For more information on Turner Motorsports, visit http://www.turnermotorsportsllc.com www.turnermotorsportsllc.com.

About Exide Technologies:

Exide Technologies, with operations in more than 80 countries, is one of the world’s largest producers and recyclers of lead-acid batteries. The Company’s four global business groups — Transportation Americas, Transportation Europe and Rest of World, Industrial Energy Americas and Industrial Energy Europe and Rest of World — provide a comprehensive range of stored electrical energy products and services for industrial and transportation applications.

Transportation markets include original-equipment and aftermarket automotive, heavy-duty truck, agricultural and marine applications, and new technologies for hybrid vehicles and automotive applications. Industrial markets include network power applications such as telecommunications systems, electric utilities, railroads, photovoltaic (solar-power related) and uninterruptible power supply (UPS), and motive-power applications including lift trucks, mining and other commercial vehicles.

Further information about Exide, including its financial results, are available at http://www.exide.com www.exide.com.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com.


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