Dover, DE (April 13, 2011) – 5-hour ENERGY® is proud to announce that it will be the title sponsor of the NASCAR Nationwide Series race to be held Saturday, May 14 at the Dover International Speedway, also known as the Monster Mile. NASCAR fans will not only be treated to exciting race action, but also get a chance to try a free sample of 5-hour ENERGY®. Brand representatives will be stationed throughout the speedway passing out samples.
“We want racing fans to feel energized and alert throughout the race,” said Carl Sperber of Living Essentials, the makers of 5-hour ENERGY ®. “ But where 5-hour ENERGY® really shines is in how it helps hard working people get through a hectic day. It’s quick, simple and portable, which is ideal for busy people on the go who can’t afford a letdown.”
Sperber hopes the exposure gained from title sponsorship will encourage fans who haven’t done so already, to try 5-hour ENERGY®.
“We’re going to be at Dover to educate consumers about 5- hour ENERGY®, let them know how well it works, answer any questions they have, and then let them try 5-hour ENERGY® for free.”
Dover will not be the first time NASCAR fans see 5-hour ENERGY® at the track. The Michigan- based brand was the title sponsor for last year’s Nationwide Series race in St. Louis, and is in its fourth season as primary sponsor for the Rusty Wallace Racing No. 66 Toyota driven by Steven Wallace.
“I’m excited every weekend to have 5-hour ENERGY® on our Toyota,” said Wallace, “It will be really cool to have my sponsor also be the title sponsor of the race at the Monster Mile.”
“We’ve had some good runs at Dover over the last couple of years and I would love to give 5- hour ENERGY® a strong finish. The pressure is definitely on me and this team to go out there and perform well. We hope to put on a really good show for our loyal fans that come out or tune in and support us and our sponsors each week.”
Fans can follow 5HourEnergyGuy on Twitter, “like” the 5-hour ENERGY Facebook page or visit www.5hourenergy.com for more information about 5-hour ENERGY® products, the motorsports program and various contests or promotions that may be available for fan participation.
About 5-hour ENERGY® 5-hour ENERGY® is the original liquid energy shot. Introduced in 2004, it is designed to help working adults maintain a feeling of energy and alertness. It contains a blend of B-vitamins and amino acids, zero sugar, four calories, and as much caffeine as a cup of the leading premium coffee. It’s available at most major retailers.