CHARLOTTE, N.C. (April 15, 2011) – Fans and supporters of the Kyle Petty Charity Ride Across America will have a new way of making an impact this year. Beginning today, the public can make a $10 donation by texting RIDE to 27722 from their mobile phones. Funds raised will support the children’s charities the Ride benefits, including Victory Junction, a camp for chronically ill children founded by Kyle and Pattie Petty in honor of their late son Adam.
Victory Junction, which operates solely on donations, is a year-round camp serving children, ages 6 to 16, whose health issues would typically prevent them from attending camp. Since the Charity Ride’s inception in 1995, more than $14 million has been donated to Victory Junction and other children’s charities. The 2010 Charity Ride raised enough money to send 180 children to Victory Junction for a five-day session free of charge.
“We’re really excited about the new texting program and hope it’s a way to make people feel involved,” said Petty, former NASCAR Sprint Cup driver and Charity Ride founder. “People ask us all the time how they can help, and this is an easy way to do it. Whether or not the Ride is going to be near their hometown this year, it’s an opportunity for fans around the nation to feel connected and know they’re really doing something to make a difference.”
What started more than a decade ago as four friends wanting to travel from one race track to another has grown into a highly organized motorcycle ride. Petty will lead a field of more than 175 riders on this year’s 17th-Annivesary Ride from Lake Placid, N.Y., to Amelia Island, Fla.
Fans and spectators along the Charity Ride route may also contribute through the Charity Ride’s “Small Change. Big Impact.” program, which accepts donations at pit stop locations. Fans may also follow Petty and the riders on several social media sites, including facebook.com/kpcharityride, twitter.com/kpcharityride, and twitter.com/kylepetty.
About The Kyle Petty Charity Ride
Led by NASCAR driver and racing analyst Kyle Petty, the Kyle Petty Charity Ride Across America raises awareness of and funds for Victory Junction and other charities supporting chronically ill children. The Charity Ride is one of the most successful and popular charity events in the country. Now in its 17th year, the Charity Ride has donated more than $14 million to Victory Junction and other children’s charities, with 6,850 participants logging more than 9.8 million cumulative motorcycle miles. For more information about the Charity Ride, please visit www.kylepettycharityride.com.
About Victory Junction
Victory Junction is a year-round camping environment for children ages six to 16 with chronic medical conditions or serious illnesses. Founded by Kyle and Pattie Petty in honor of their son Adam, the camp is located in Randleman, NC, with a second location opening soon in Kansas City, KS. Victory Junction offers programs for a range of disease groups and maintains strong relationships with more than 30 partner hospitals. Victory Junction’s mission is to provide life-changing camping experiences that are exciting, fun and empowering, in a safe and medically-sound environment. As a not-for-profit organization, the camp operates solely through the support of generous individuals, groups and corporations to provide this experience at no charge to children and their families. For more information or to donate, visit www.victoryjunction.org