ST. LOUIS (May 6, 2011) – Budweiser and Kevin Harvick will celebrate Fourth of July this year with a special patriotic paint scheme that will be selected by adult NASCAR fans and featured on the No. 29 Budweiser Chevrolet during the July 2 race at Daytona International Speedway.
Now through June 3, fans 21 years of age or older can visit the Budweiser Facebook page at www.Facebook.com/Budweiser and cast their vote for one of three patriotic paint schemes they would like to see featured on the No. 29 Budweiser Chevrolet for the July 2 Daytona race. Voting is available in the “Pick Your Paint” tab on the Budweiser Facebook page, and fans can cast one vote daily during the voting period.
During the final week of voting, beginning May 27, Facebook fans will also have the opportunity to enter Budweiser’s “52 Weeks to Win” sweepstakes for the chance to win a grand prize trip for four to the Daytona race. The prize package includes race tickets, travel accommodations, spending money and a digital camera. The 52 Weeks to Win promotion is a series of weekly sweepstakes hosted on Budweiser’s Facebook page throughout 2011 offering adult beer drinkers the opportunity to win unique prizes, including tickets to sporting events and concerts, seasonal gift packages and VIP experiences. Official rules are available on the Budweiser Facebook page.
“Budweiser has been a cornerstone of Fourth of July celebrations for years, and we’re excited to continue the tradition by having NASCAR fans decide which paint scheme will be featured on the No. 29 Budweiser Chevrolet for the Fourth of July weekend race,” said Rob McCarthy, vice president, Budweiser. “This race is a staple of the NASCAR season, and we’re looking forward to seeing Kevin race the fans’ favorite red, white and blue Budweiser car to Victory Lane.”
Budweiser will support the fan vote and sweepstakes with a national media and digital campaign throughout the month of May, including during FOX broadcasts of NASCAR Sprint Cup Series races and on www.FOXSports.com and www.NASCAR.com.