Budweiser Signs Multi-Year Renewal with Daytona International Speedway; Maintains Official Beer Sponsor Status and Entitlement of Budweiser Shootout

Agreements Includes Promotional Partnership with Homestead-Miami Speedway

DAYTONA BEACH, Fla. – Budweiser will continue to serve as both the exclusive official beer sponsor of Daytona International Speedway and the entitlement sponsor for the Budweiser Shootout following a multi-year partnership renewal. As part of the agreement, Budweiser will also begin a non-exclusive promotional partnership with Homestead-Miami Speedway in 2012.

Under the terms of the agreement, Budweiser will maintain signage rights for all events at Daytona International Speedway including Speedweeks, the Daytona 500 and the Coke Zero 400, as well as the naming rights of the infield concession area – the Budweiser Bistro – and the Budweiser Party Porch located adjacent to the Superstretch.

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“Daytona International Speedway and Budweiser share a storied history together dating back to the late 1970s, and Budweiser has always had a strong connection with race fans around the world,” Daytona International Speedway President Joie Chitwood III said. “This is the longest-standing partnership for Daytona International Speedway and we will continue to build on its success well into the future.”

Budweiser has served as the entitlement sponsor of the Budweiser Shootout, the star-studded non-points race that kicks off the stock car portion of Speedweeks, since 1979 when the event was originally known as the “Busch Clash.” Budweiser began serving as the official beer sponsor of Daytona International Speedway in 2006.

“Our partnership with Daytona International Speedway dates back more than 30 years, and we’re very excited to continue our role at some of the biggest races on the NASCAR calendar,” said Mark Wright, Vice President of Media, Sports & Entertainment Marketing, Anheuser-Busch. “The addition of Homestead-Miami Speedway will also provide us another opportunity to connect NASCAR fans, ensuring Budweiser has a presence at the beginning and end of every season.”

Budweiser’s promotional partnership with Homestead-Miami Speedway will include race tickets and hospitality assets with the purpose of activating in-market sweepstakes, facilitating ticket giveaways and capitalizing on a retail point-of-sale presence throughout the Florida region.

“We are proud to now count Budweiser as one of our strategic clients,” said Homestead-Miami Speedway President Matt Becherer. “Our focus will continue to be delivering business value for all of our strategic partners while also delivering a first-rate experience for our fans. This new partnership with Budweiser will allow us to expand those efforts and we could not be more thrilled to work with them.”

About Daytona International Speedway

Daytona International Speedway is the flagship facility of International Speedway Corporation and home to the Daytona 500, NASCAR’s biggest, richest and most prestigious event. Daytona International Speedway is a versatile motorsports facility also hosting the Rolex 24 At Daytona, North America’s premier sports car race, as well as the legendary Daytona 200 By Honda motorcycle classic.

For tickets to all Daytona International Speedway events, call 1-800-PITSHOP or visit http://www.daytonainternationalspeedway.com www.daytonainternationalspeedway.com. Fans can stay connected with Daytona International Speedway on Twitter ( http://www.twitter.com/disupdates www.twitter.com/disupdates) and Facebook ( http://www.facebook.com/DaytonaInternationalSpeedway www.facebook.com/DaytonaInternationalSpeedway).

About Homestead-Miami Speedway

It’s a NASCAR series-crowning South Florida Finish Line at Homestead-Miami Speedway Nov. 18-20. Homestead-Miami Speedway will host NASCAR during Ford Championship Weekend for the 10th consecutive year. Year after year Homestead-Miami Speedway delivers robust economic impact felt by businesses, restaurants and retailers throughout the region by offering Sprint Cup Series Championship tickets that start at just $55 dollars. For info on this and more than 280 events held each year at Homestead-Miami Speedway, visit http://www.homesteadmiamispeedway.com www.homesteadmiamispeedway.com or call (866) 409-RACE.

About Anheuser-Busch

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.3 percent share of U.S. beer sales to retailers. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit http://www.anheuser-busch.com www.anheuser-busch.com.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com.


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