Tissot to Sponsor Danica Patrick’s Return to NASCAR at Chicagoland Speedway

It will be Danica’s return to NASCAR competition

WEEHAWKEN, N.J. (May 30, 2011) – Tissot, a manufacturer of Swiss watches since 1853, announced that it will be the primary sponsor on Danica Patrick’s No. 7 Chevrolet in Saturday night’s (June 4) NASCAR Nationwide Series race at Chicagoland Speedway in Joliet, Ill.

Driving the No. 7 Tissot Chevrolet for JR Motorsports, Patrick will make her return to NASCAR competition after competing in the first four Nationwide Series races of the 2011 season. She is in her second year as a part-time NASCAR driver and is scheduled to enter 12 Nationwide races this season.

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Her fourth-place result at the Las Vegas Nationwide race in early March was the best all-time finish for a female driver in a NASCAR top-tier series.

Patrick, who races full time on the IZOD IndyCar circuit for Andretti Autosport, is coming off a 10th–place finish in Sunday’s Indianapolis 500. She is the only female driver to score a victory in the IndyCar Series, winning the 2008 Japan 300.

“I’m looking forward to coming back to NASCAR with Tissot on board our No. 7 car,” said Patrick, a native of Roscoe, Ill. “Tissot has been a great supporter of our program at JR Motorsports, and I’m happy they’re back for a second year. To be able to race at Chicago for a second time in a stock car is exciting, too. I think I’ve made some gains since we were last there. It won’t be easy, but hopefully we can continue to build on our progress from earlier this year.”

Patrick, a Tissot brand ambassador since 2005, has her own signature Tissot-designed timepiece – the Danica Patrick Limited Edition PRC 200, available at www.tissotshop.com http://www.tissotshop.com/ .

“We are proud to partner with JR Motorsports and Danica, who has cultivated an enormous fan following on both the NASCAR and IndyCar circuits,” said Sharon Buntain, president, Tissot, U.S. “There’s always a high energy when she’s at the race track due to her prowess as a driver and having an electric fan appeal.

“She has been a terrific ambassador of Tissot watches and champions the same Tissot values of cutting edge technology, precision and innovation. We can’t wait to see the No. 7 Tissot Chevrolet compete at Chicagoland Speedway.”

Along with Saturday’s primary sponsorship at Chicagoland Speedway, Tissot also has associate sponsorship branding on Danica’s car and uniform for her other NASCAR Nationwide races.

About Tissot

For Tissot, “In touch with your time” is far more than an advertising claim. This phrase expresses the brand’s DNA; its proven dedication to being perfectly in tune with the technology and tastes of each era. Tissot has been growing and developing its tradition of innovation since 1853. From the early days to the present, in its home in Le Locle in the Swiss Jura mountains, Tissot has translated craftsmanship and precision into stylish timepieces now sold in over 150 countries around the world. Special materials, advanced functionality and meticulous design detail join forces to create the luxury of accessibility. Today, Tissot is a member of the Swatch Group, the world’s largest watch producer and distributor of Swiss watches, as well as official timekeeper and partner the International Basketball Federation (FIBA), Australian Football League (AFL), Chinese Basketball Association (CBA), MotoGP and the World Championships of Cycling, Fencing and Ice hockey. The tradition of innovation lives on, keeping closely in touch with the times.

About JR Motorsports

JR Motorsports is the management company and racing operation for Dale Earnhardt Jr., NASCAR’s eight-time Most Popular Driver and winner of more than 40 NASCAR-sanctioned races. JR Motorsports competes in multiple racing divisions, including the NASCAR Nationwide Series. In 2008 JRM enjoyed a breakout season with four Nationwide Series victories between its two teams. The company followed suit with four more wins in 2009, and added two additional victories to its tally in 2010. The JR Motorsports facilities are based out of Mooresville, N.C., and include the JR Nation retail store, Hammerhead Entertainment, and DEJ Realty. For more information on JR Motorsports, visit www.jrmracing.com http://www.jrmracing.com/ .

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com.

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