CONCORD, N.C. (May 31, 2011) — Roush Fenway Racing announces a new primary sponsorship for 2003 Cup Series Champion, Matt Kenseth and his No. 17 team from Affliction Clothing. Affliction Clothing will serve as the primary sponsor for Kenseth’s team for the Sprint Cup Series race weekends in June at Kansas Speedway for the STP 400 as well as the Pocono 500 at Pocono Raceway.
“We’re thrilled to have Affliction Clothing on our No. 17 Ford for the next two weekends,” said Kenseth, driver of the No. 17 Affliction Clothing Live Fast Ford. “It’s always exciting for us to welcome a brand new sponsor to Roush Fenway and we’re happy to have them join our team.”
“We are looking forward to watching Matt Kenseth race the No.17 Affliction Ford in the next two weekends,” said Tom Atencio, President of Entertainment and Sports Marketing for Affliction Clothing. “This is a great opportunity for Affliction to join the fans of the NASCAR Sprint Cup series and hopefully become part of the family of sponsors.”
Kenseth has achieved two wins, four top-five finishes, and five top-10 finishes this season in the NASCAR Sprint Cup series within the first 12 races of the year, and is currently seventh in the driver point standings.
The premiere of the No. 17 Affliction Clothing Live Fast Ford Fusion will take place on June 5th, 2011 for the STP 400 at Kansas Speedway for the 13th race of the 2011 Sprint Cup Series season. The STP 400 will be broadcast on FOX Sunday, June 5th with television coverage beginning at 1:00 pm EDT and radio coverage provided by the Motor Racing Network.
The Affliction family of brands exists at the intersection between the spirited artistry and hard edged attitude of the fast-living modern generation. Affliction defines and meets the needs of their style savvy customer with an ever-expanding collection of contemporary fashion focused on an innovative combination of style, fit, fabrics, finishes and quality. A true culture phenomenon and a commercial powerhouse; Affliction brands are rooted in and beloved by the hard rock and sports communities. Visit www.afflictionclothing.com for more information.
About Affliction Clothing:
Affliction Clothing’s ability to set the bar high in fashion is evident in its collection’s indulgence of style and design, focus on quality, and its trademark series of divinely executed, dark and powerful themes. The Affliction family of brands exist at the intersection between spirited artistry and hard edged attitude of the fast-living modern generation. Affliction is a mainstay for the most elite athletes, heaviest bands, A-listers and the fashion conscious worldwide.
About Roush Fenway Racing:
Roush Fenway Racing is NASCAR’s largest team operating seven motorsports teams. Four in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Greg Biffle, Carl Edwards and David Ragan; and three in the Nationwide Series with Edwards, Ricky Stenhouse Jr., and Trevor Bayne. For more information on any of the Roush Fenway Racing teams, log onto www.RoushFenway.com. Become a fan of Roush Fenway Racing on Facebook by going to http://www.facebook.com/roushfenway and follow us on Twitter @roushfenway. For sponsorship inquiries please contact Robin Johnson at 704.720.4645.