Bayne to Drive the No. 16 Avnet/BMA Ford at Chicago

CONCORD, N.C. (June 2, 2011) – Daytona 500 winner Trevor Bayne will return to action this weekend in the Nationwide Series STP 300 at Chicagoland Speedway.  Bayne’s Ford Mustang will feature a customized paint scheme that spotlights the single-race alliance between Avnet, the Business Marketing Association (BMA) and Roush Fenway Racing.  

Roush Fenway Racing, the world’s largest motorsports organization, has partnered with Avnet (NYSE:AVT), one of the world’s largest distributors of electronic components and IT products and services, and the BMA, an organization bringing together the nations top professionals focused on business-to-business marketing and communications, to highlight the power of NASCAR’s motorsports marketing platform during the BMA’s “Unleash” 2011 international conference in Chicago June 1-3.

BMA Chairman and Avnet’s Chief Communication Officer Al Maag noted, “The excitement of NASCAR coupled with one of the most popular drivers on the circuit makes this a unique and exciting branding experience for three premier organizations, Roush Fenway, BMA and Avnet.. it was an opportunity we could not pass up.”
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Bayne and Roush Fenway Racing were part of the BMA’s conference activities that took place at the Sheraton Hotel & Towers on the Chicago River and lakefront in downtown Chicago.  Over 500 top business-business marketers attended and had the opportunity to meet Bayne, along with Roush Fenway Racing’s sponsorship sales team, aboard the Odyssey Networking Cruise on June 1. 

About Roush Fenway Racing: Roush Fenway Racing is NASCAR’s largest team operating seven motorsports teams.  Four in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Greg Biffle, Carl Edwards and David Ragan; and three in the Nationwide Series with Edwards, Ricky Stenhouse Jr., and Trevor Bayne.  For more information on any of the Roush Fenway Racing teams, log onto

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