SS Green Light Racing ‘Boots Up’ with Boot Campaign

Mooresville, NC – June 6, 2011– SS Green Light Racing and the Boot Campaign have partnered to help assist U.S. troops returning from military duty through a unique partnership in the NASCAR Camping World Truck Series in 2011.

David Starr and the SS Green Light Racing Team will “get THEIR boots on” at four NCWTS races.  The Boot Campaign will join the team as an associate sponsor on the No. 81 Toyota Tundra at Texas Motor Speedway on June 10th, Bristol on August 24th, Martinsville on October 29th and again at the Texas Motor Speedway on November 4th.

“I’m going to be wearing my boots on stage during driver introductions at Texas,”Starr proudly said. “We’re all patriotic and we support our troops, but with the Boot Campaign and the charities they give grants to gives you the opportunity to show your support and make a financial commitment. You can make a real difference, it’s a cool deal.”
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“It’s a great opportunity for our race team to help promote such a good cause as helping our troops when they return from service,”said SS Green Light Racing owner Ken Smith. “With David being from Texas it’s a natural fit that we work together to help promote the Boot Campaign.”

The Boot Campaign is a grassroots initiative started by five women from Texas known as the Boot Girls. They raise support by encouraging Americans to, “get YOUR boots on” for our troops.  The Boot Campaign sells a line of signature “give back” boots and other apparel.  Proceeds from these sales are donated to the Campaign’s partner charities including, Lone Survivor Foundation, Military Warriors Support Foundation and Not Alone.

“The Boot Girls are deeply touched by the overwhelming support we are receiving from David Starr and everyone at SS Green Light Racing,”said Boot Campaign Executive Director Sherri Reuland. “Our men and women returning from combat deserve all the support and gratitude we can offer.  This partnership will help remind countless Americans that it’s time to ‘get YOUR boots on’ for our troops.”

“Everyone at Zachry is very excited and proud to be co-sponsors with Boot Campaign and Seal Marcus Luttrell,” Ken Oleson of Zachry explained. “Boot Campaign is a wonderful organization that great passion and commitment in supporting returning American Soldiers from combat! We believe that David Starr will do a great job representing Boot Campaign.”

“We hope that the race at Texas and the TV coverage will generate much interest in Boot Campaign by race fans too.”


The Boot Campaign is a grassroots initiative started by five women from Texas, known as the Boot Girls. The Boot Campaign provides an easy and tangible way for Americans to show support for our troops (both past and present) that’s practical and directly benefits our military who are returning home from active duty. Proceeds from boot sales are donated to partner charities which help returning soldiers with a varied degree of physical injuries and Post Traumatic Stress Disorder (PTSD). What better way to say thank you to our returning troops than by sporting a pair of boots just like theirs? So join thousands of fellow Americans and get YOUR boots ON! In return, you get a personal thank-you card for your donation in the form of boots that you can proudly wear any day of the week and for every occasion!

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of


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