Wheaties FUEL Puts ‘Bowyer in Black’ for Coke Zero 400 at Daytona With FanVote and Sweepstakes Promotion

WELCOME, N.C. (June 6, 2011) – General Mills Inc. is putting Sprint Cup Series driver Clint Bowyer back in black. Beginning today through June 15, fans have the opportunity to put “Bowyer in Black” by voting which black Wheaties FUEL paint scheme Richard Childress Racing driver Bowyer will pilot at the Coke Zero 400 at Daytona International Speedway on July 2nd, 2011.

By visiting the official “Bowyer in Black” website at http://www.bowyerinblack.com, fans can simply log on and vote for their favorite orange-and-black paint scheme. The site boasts four options for the No. 33 Chevrolet and features an opportunity for fans to enter-to-win a sweepstakes with a grand prize VIP trip for two to a Sprint Cup Series race. The package features airfare, hotel accommodations, VIP passes and $500.

The event marks the return to familiar surroundings for the four-time Sprint Cup Series winner, who drove a primarily black paint scheme the first three NSCS seasons of his career at RCR.

American Muscle

“I’m very excited that General Mills is giving me the opportunity to drive a black car again,” said Bowyer, the 2008 Nationwide Series champion. “It was fun to drive the Wheaties FUEL Chevrolet at Las Vegas earlier this season and any of the black paint schemes in the vote will look sharp under the lights at Daytona.”

Fans who visit the website can vote for their favorite paint scheme one time per day (with a valid e-mail address) from June 6-15 and the winning scheme and sweepstakes winner will be announced on June 20th. The sweepstakes winner will have the choice of attending a NSCS event at Daytona, Indianapolis in July or Richmond in September.

“This really is a cool deal for my fans or any fans of the sport for that matter. Not only do you get to pick the black paint scheme for my Wheaties FUEL Chevrolet at Daytona, but two fans will get to come out to the track for a VIP experience of a lifetime,” added Bowyer.

About General Mills Racing

One of the world’s leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales. General Mills has been fueling race teams since 1998. In 2011 Cheerios and Hamburger Helper are the primary sponsors of Richard Childress Racing’s No. 33 Chevrolet Impala SS with Clint Bowyer behind the wheel. Visit www.cheeriosracing.com.


About Richard Childress Racing

Richard Childress Racing has earned more than 190 victories and 12 NASCAR championships, including six in the Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series. Its 2011 Sprint Cup Series lineup includes Paul Menard (No. 27 Menard’s Chevrolet), Kevin Harvick (No. 29 Budweiser Chevrolet), Jeff Burton (No. 31 Caterpillar Chevrolet) and Clint Bowyer (No. 33 Cheerios/Hamburger Helper Chevrolet). Its Camping World Truck Series program includes 2010 Rookie of the Year Austin Dillon (No. 3 Bass Pro Shops Chevrolet) and Joey Coulter, Jr. (No. 22 RCR Development Chevrolet). Tim George Jr. (No 31 RCR Development Chevrolet) and Ty Dillon (No. 41 Chevrolet) will compete in the 2011 ARCA Racing Series presented by Menards. For more information, visit www.rcrracing.com.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com.


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