BUDWEISER ANNOUNCES FAN-SELECTED PATRIOTIC PAINT SCHEME FOR FOURTH OF JULY WEEKEND RACE
ST. LOUIS (June 9, 2011) – Budweiser and Kevin Harvick will celebrate Fourth of July this year with a special patriotic paint scheme selected by adult NASCAR fans. The paint scheme – white with red and blue stars and stripes – will be featured on the No. 29 Budweiser Chevrolet during the July 2 race at Daytona International Speedway.
From April 30 to June 3, fans 21 years of age or older cast their vote on the Budweiser Facebook page for one of three patriotic paint schemes. After five weeks of voting, the white paint scheme edged out the red-and-white striped paint scheme by less than 700 votes. “There are a lot of great dates on the NASCAR calendar, but perhaps none have a more celebratory feel than the Saturday night race at Daytona on Fourth of July weekend,” said Rob McCarthy, vice president, Budweiser. “We wanted to give fans a chance to celebrate with us by choosing which patriotic paint scheme they’ll see on track. We’re excited about their choice and hope the team can put it in Victory Lane.”
In addition to the special paint scheme, Budweiser is featuring a limited-edition red, white and blue Patriotic Can from Memorial Day through the Fourth of July. Budweiser will donate a portion of all sales May 26 – July 10 to Folds of Honor – an organization that provides post-secondary educational scholarships for families of U.S. military personnel killed or disabled while serving their country. In total, Budweiser is raising up to $2 million to support Folds of Honor this summer*, which is expected to fund more than 400 scholarships.
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*Maximum donation of $2,000,000 includes $100 for every home run hit in select professional baseball games, 5c/case of Budweiser sold 5/26-7/10, and $46,500 for Dave Winfield’s 465 career home runs