TEXAS MOTOR SPEEDWAY RELEASES NEW ANDROID APP DURING FIRESTONE TWIN 275S WEEKEND

Free Android App Provides Convenience To Race Fans With Schedules, News, Tickets And More

FORT WORTH, Texas (June 9, 2011) – In keeping with Texas Motor Speedway’s “No Limits” theme, the speedway has implemented a free Android mobile phone app for fans to keep up with all things racing during its event weekends.

Available to all Android mobile phone users, the newly created app will allow fans access to Texas Motor Speedway’s event weekend schedules, the ability to purchase tickets and read the latest news from “The Great American Speedway!” The app also features links to Texas Motor Speedway’s Facebook and Twitter pages, which is yet another avenue for fans to be informed of the speedway’s happenings.

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The Texas Motor Speedway app was created by GRand Solutions and Boost Media Entertainment, and can be found by searching “Texas Motor Speedway” in the Android market.

About GRand Solutions / Boost Media Entertainment

Sports management and consulting specialist GRand Solutions and digital marketing agency Boost Media Entertainment have an inventive relationship to provide exciting new digital avenues of expression to clients through products such as mobile apps, dynamic website design and interactive video.

The partnership has created the mobile app for Texas Motor Speedway and other event promoters who host multiple events, with a focus on creating a unique “user experience” for its fans. Unified communication platforms are also offered that include website, app and mobile site – all with consistent branding and easy, instant updating from a Web-based content management system.

About Texas Motor Speedway

Texas Motor Speedway, with a crowd capacity in excess of 190,000, is among the largest sports stadiums in America and features an array of amenities that make it one of the premier venues in the world of sports. Known as “The Great American Speedway!,” the 1.5-mile superspeedway located in Fort Worth plays host to two races in the NASCAR Sprint Cup Series, Nationwide Series and Camping World Truck Series as well as one event in the IndyCar Series. The attendances for the NASCAR Sprint Cup events since the facility opened in 1997 annually rank among the largest sporting events in the United States and are the two largest in the state of Texas. Texas Motor Speedway is owned and operated by Speedway Motorsports, Inc. a publicly traded company that is a leading marketer and promoter of motorsports entertainment in the United States.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com.

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