BROOKLYN, Mich. (June 15, 2011) – – For the first time during the 2011 NASCAR Sprint Cup Series season, RainEater Wiper Blades is proud to sponsor Bobby Labonte and the No. 47 Toyota Camry JTG Daugherty Racing team in the Heluva Good! Sour Cream Dips 400 at Michigan International Speedway (MIS) on Sunday.
RainEater’s involvement in motorsports is quite simple. It is to build and expose their brand to millions of loyal race fans while also generating awareness of their high quality wiper blades and driving traffic to their growing list of retail partners. RainEater Wiper Blades are available at more than 1,500 locations nationwide.
“RainEater is using NASCAR as a platform to help grow their business rapidly,” Labonte said. “They believe in high quality, expert design and engineering, which is totally relatable to our industry. They are performance driven too. To find out where to purchase RainEater products, go to http://www.raineater.com/locator. We’re looking forward to representing them at Michigan this weekend.”
RainEater Wiper Blades selected Michigan International Speedway to showcase their brand as they are also the title sponsor of the ARCA Racing Series event (RainEater Wiper Blades 200). MIS is a massive venue with rich history. Cale Yarborough won the first NASCAR race at the speedway on June 15, 1969. Labonte’s history at Michigan since 1991 includes three NASCAR Sprint Cup Series victories, nine top-five, 16 top-10 finishes and four pole awards at the two-mile D-shaped oval.
“I have had success at Michigan and I always like going back there,” Labonte said. “I love the place because it becomes a wide race track throughout the event, which should lead to passing. It is difficult to pass in general and it is not any easier there, but it does give you just some opportunities to try it.”
Labonte also likes the fact that the event is a 400-mile race.
“400 miles is the right distance for a track like Michigan,” Labonte continued. “I think it’s good for the drivers and for the fans in the stands. Also, it can be a fuel mileage race and also still be about handling and engine. Everything has to work its best. ”
With 14 races in the books, there have been nine different winners including two first-time winners. Labonte and his JTG Daugherty Racing team are trying to turn their luck around to be in contention for the next opportunity.
“We’ve had our challenges at tracks this year where aero comes into play,” Labonte said. “So far this season, we have run 20-something at some places where we expected to finish better. We have noticed areas that need improvement and we are addressing the issues to make it better.”
Live coverage of the Heluva Good! Sour Cream Dips 400 on Sunday airs on TNT beginning at 1 p.m. ET. MRN and Sirius XM will also air the event.