BROOKLYN, Mich. (June 15, 2011) — It’s signed and official! Michigan International Speedway officials have announced a partnership with 3 Amigos Tequila today.
3 Amigos Tequila will be the “Official Tequila of MIS” beginning with this weekend’s NASCAR Sprint Cup Series Heluva Good! Sour Cream Dips 400 race weekend.
“We’re pleased to partner with 3 Amigos Tequila and have them here during our upcoming race weekend,” MIS President Roger Curtis said. “We’ve had great relationships with beer and liquor companies over the years, so it’s fitting that 3 Amigos Tequila sees value in partnering with us for the 2011 season.”
3 Amigos Tequila was founded by Arizona resident Santiago Gonzalez and his family in 2007. The product is made from agave grown at his family’s farm in Mexico. The tequila is distilled and bottled in Mexico before being brought to the United States for distribution.
“3 Amigos is very excited to partner with Michigan International Speedway to introduce our brand to your great fans,” J. Smoke Wallin, Chairman & CEO of Paddington & Pelican Brands. He continued, “We know how serious the Michigan fans are about auto racing, and we take our tequila just as seriously – it will be a perfect match!”
NASCAR Sprint Cup Series tickets for the Heluva Good! Sour Cream Dips 400 on Sunday and the NSCS 400 on August 21, both weekends featuring 3 Amigos Tequila, are now on sale and as low as $39. Visit MISpeedway.com or call the MIS ticket hotline at 800-354-1010 today to take advantage of great pricing for 2011 events at MIS.
Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is a Great Escape, a venerable NASCAR national park where race fans and sports fans can get away and enjoy the very best in racing and camaraderie. It’s the fun of NASCAR and the thrill of a great time for guests and drivers alike.
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About The Paddington Corporation The Paddington Corporation has a rich history in the branded spirits business. Today’s Paddington Corporation is a brand marketer, incubator and instigator. Its first brand of this century is 3 Amigos 100% agave hand crafted tequila. www.paddingtonbrands.com
About Pelican Brands Pelican Brands manages a portfolio of owned and agency premiere import & craft beers, artisanal spirits and fine wines. Pelican Brands’ team and partners have extensive experience in the global beverage and consumer packaged goods industries. A Pelican Brands led investment group recently acquired Napa Smith Brewery & Winery. Pelican Brands is headquartered in Carmel, IN, with offices in the United Kingdom and Napa, CA and a sales team covering the U.S. market and select international markets. www.pelican-brands.com and on Facebook http://on.fb.me/afmdBU And follow us on Twitter @pelicanbrands
About 3 Amigos Tequila Tequila 3 Amigos is made by the Gonzalez family. 3 Amigos Tequila is grown and made in Tepatitlan, Jalisco, Mexico, located in the highlands of the state of Jalisco. Los Altos red rich soil, and high incline land produces the finest Weber Blue Agave. 3 Amigos Tequila is a young company with deep roots going back generations of growing blue agave for some of the finest tequila companies. 3 Amigos tequila is now rolling out around the US and will be available in your market soon. Visit us online at http://3amigostequila.com/html/casa.html or join us on Facebook at http://www.facebook.com/pages/3-Amigos-Tequila/94710159983 where we will continue to update availability.
Michigan International Speedway – 2011 Schedule
Thursday, June 16 Race Fest in Downtown Brooklyn – 1:00 p.m.–10:00 p.m. Friday, June 17 ARCA Racing Series RainEater Wiper Blades 200 Saturday, June 18 NASCAR Nationwide Series Alliance Truck Parts 250 Sunday, June 19 NASCAR Sprint Cup Series Heluva Good! Sour Cream Dips 400
Friday, Aug. 19 Meijer Pole Day Saturday, Aug. 20 NASCAR Camping World Truck Series VFW 200 Sunday, Aug. 21 NASCAR Sprint Cup Series
Sunday, Sept. 11 Spirit of America Blood Drive – 10th Anniversary!