CONCORD, N.C. (June 28, 2011) — Affliction Clothing, who debuted as a primary sponsor for 2003 Cup Series Champion Matt Kenseth and his No. 17 Roush Fenway Racing team earlier this season, added two more races of primary sponsorship to the 2011 Sprint Cup Series schedule. Affliction will serve as the sponsor for Kenseth and the No. 17 team for the Sprint Cup Series race weekends in July at Daytona International Speedway as well as the July 17th race at New Hampshire Motor Speedway.

“It’s always great to bring a new sponsor to our team, but it’s even more thrilling to have them add more races to their sponsorship,” said Kenseth, driver of the No. 17 Affliction Clothing Live Fast Ford.  “We’re proud to have Affliction Clothing as part of our Roush Fenway organization and are looking forward to another pair of great races representing their brand.”

“We enjoyed Matt and the Roush Fenway team’s performance at both of our sponsored races and are looking forward to watching Matt race the No.17 Affliction Ford at Daytona” said Tom Atencio, Vice President of Entertainment and Sports Marketing for Affliction Clothing.
American Muscle

Kenseth has achieved two wins, five top-five finishes and eight top-10 finishes this season in the NASCAR Sprint Cup series within the first 16 races of the year, and is currently sixth in the driver point standings.

The Affliction family of brands exists at the intersection between the spirited artistry and hard edged attitude of the fast-living modern generation.  Affliction defines and meets the needs of their style savvy customer with an ever-expanding collection of contemporary fashion focused on an innovative combination of style, fit, fabrics, finishes and quality.  A true culture phenomenon and a commercial powerhouse; Affliction brands are rooted in and beloved by the hard rock and sports communities.  Visit www.afflictionclothing.comfor more information.

About Affliction Clothing: Affliction Clothing’s ability to set the bar high in fashion is evident in its collection’s indulgence of style and design, focus on quality, and its trademark series of divinely executed, dark and powerful themes.  The Affliction family of brands exist at the intersection between spirited artistry and hard edged attitude of the fast-living modern generation.  Affliction is a mainstay for the most elite athletes, heaviest bands, A-listers and the fashion conscious worldwide.

About Roush Fenway Racing: Roush Fenway Racing is NASCAR’s largest team operating seven motorsports teams.  Four in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Greg Biffle, Carl Edwards and David Ragan; and three in the Nationwide Series with Edwards, Ricky Stenhouse Jr., and Trevor Bayne.  For more information on any of the Roush Fenway Racing teams, log onto

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of


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