FAS Lane Racing Welcomes Big Red Sponsorship for Kentucky Debut

Mooresville, North Carolina (July 5, 2011) – For the second time this season, Big Red, Inc. will sponsor the No. 32 entry of FAS Lane Racing in the NASCAR Sprint Cup Series. The No. 32 Big Red Ford will be piloted by Mike Bliss as the series heads to Kentucky Speedway for the first ever NASCAR Sprint Cup Series event at the Sparta, Kentucky track.

“This is a historic weekend upcoming in Kentucky and we welcome the opportunity to represent the Big Red, Inc. brands once again,” stated team owner Frank Stoddard. “They sponsored us earlier in the year in Texas and we discussed future races and we were presented with the opportunity to work together again this week. This FAS Lane Racing team keeps getting better each week and we look forward to a solid performance this weekend with Bliss in Kentucky.”

After having NASCAR Champion Terry Labonte in the No. 32 entry the last few weeks, the FAS Lane Racing team welcomes back Mike Bliss to the driving duties. The Kentucky event will mark his fifth start of the season behind the wheel of the FAS Lane Racing No. 32 ride for the former NASCAR Camping World Truck Series Champion.

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“We are excited to be able to sponsor Frank Stoddard and his FAS Lane Racing team once again,” said Gary Smith, CEO of Big Red, Inc. “The team did a great job earlier this year with our sponsorship in Texas and this Kentucky event is another big one for us. We are working with some key retailers for this weekend’s race and we are confident that the FAS Lane Racing team will do a great job in representing Big Red, Inc. and all of our brands.”

FAS Lane Racing currently sits 32nd in the ever important NASCAR Sprint Cup Series owner’s points. The team is coming off a 28th place finish last week at Daytona. The team also welcomes associate sponsorship support from the Millennium Hotel in downtown Cincinnati which is where the team will call home for the NASCAR Sprint Cup Series debut weekend at nearby Kentucky Speedway.

The NASCAR Sprint Cup Series Quaker State 400 at Kentucky Speedway will run Saturday July 9th at 7:30 p.m. ET. The race can be viewed on TNT and heard on affiliated PRN radio stations and on Sirius NASCAR Radio 90.

About Big Red, Inc.

Big Red, Inc. is one of the top 10 beverage companies in North America with a history dating back to 1937. Along with Big Red®, recognized as the number-one selling red soda, Big Red, Inc. also markets beverage brands Diet Big Red®, Big Blue®, Big Red Vanilla Float®, Big Peach®, Big Pineapple®, Big Punch®, Big Honey Lemonade®, NuGrape®, and Nesbitt’s ® products. Distributed widely throughout the Dr. Pepper Snapple Group, Independent Bottlers and Pepsi Bottling Group, consumers across the country enjoy Big Red, Inc.’s beverages.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com.

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