-Special paint scheme supports launch of new Kleenex Cool TouchT tissues just in time for cold and flu season
JOLIET, Ill. (September 13, 2011) – – From its beginnings in 1924, KleenexR Brand has grown into a global icon. This month the Kleenex Brand launches a brand new product and 2000 NASCAR Sprint Cup Series champion Bobby Labonte showcases the new Kleenex Cool TouchT Tissue on his No. 47 Toyota Camry at Chicagoland Speedway for the first time.
“The Kleenex Brand is launching a brand new product this month, which is the new Kleenex Cool Touch Tissues that we will carry on our Toyota Camry at Chicagoland Speedway,” Labonte said. “Kleenex Cool Touch Tissues are the only tissues that actively release a cool sensation to soothe a sore nose on contact. This is a great product that I will be stocking up on.”
Kleenex Cool Touch Tissue was created to provide comfort to the sore and uncomfortable nose that occurs with frequent wiping, like when you have a cold or allergies. It’s a first-of-its-kind feature.
“Kleenex is one of a growing number of brands who recognize that NASCAR is a great way to interact with consumers in a meaningful way,” said JTG Daugherty Racing co-owner Tad Geschickter.
“We look forward to helping them get the word out to millions of shoppers about the innovative Kleenex Cool Touch Tissue product.”
Spreading the word about Kleenex Brand’s new product is Labonte’s goal while also trying to improve upon his best Chicagoland Speedway finish in 10 starts, which is 12th that occurred in 2006 driving for Petty Enterprises. Labonte and his JTG Daugherty Racing team led by crew chief Frank Kerr are recently coming off of a 20th-place finish in the No. 47 ScottR Brand Toyota Camry at Richmond International Raceway Saturday night.
“Richmond was a long night for us because we got wrecked on lap 8 and it’s hard to tell what we had because we were repairing the car from the accident all night,” Kerr said. “We’re hoping to have better luck at Chicagoland.”
For this weekend, Kerr has decided to bring the chassis Labonte raced at Kentucky Speedway and Charlotte Motor Speedway earlier this season to the 1.5-mile tri-oval.
“Chicagoland is a little different from some of the 1.5-mile tracks we visit on the circuit,” Kerr said. “The racing at Chicagoland widens out and driver’s can pass. It’s not really a cookie-cutter track.”
On Sunday, the 10-race Chase kicks off. Kyle Busch, Kevin Harvick, Jeff Gordon, Matt Kenseth, Carl Edwards, Jimmie Johnson, Kurt Busch, Ryan Newman, Tony Stewart, Dale Earnhardt Jr., Brad Keselowski, and Denny Hamlin respectively fight for a shot at the 2011 NASCAR Sprint Cup Series championship. As 2000 champion Labonte eyes his 22nd win, he will be tracking the top-12 contenders fighting for the ultimate trophy while Kerr has already made his pick.
“Obviously, we would like for a Toyota team to win the championship and Kyle Busch is an amazing talent, but I think Jeff Gordon’s experience will help him clench his fifth championship,” Kerr said.
As live coverage of the Geico 400 starts at 2 p.m. Eastern on ESPN from Joliet, Ill. on Sunday, two JTG Daugherty Racing crew members have a homecoming of sorts. Rear tire changer Brian Bottlemy is from Johnsburg, Ill. while jack man Mike Klein is from the Chicago area.
MRN and Sirius XM Satellite will also broadcast the event.