Red Horse Racing Announces New Partnership with Service Central and TBC Retail Group

Service Central to join RHR and Timothy Peters for Five Races in 2011 and 10 Races in 2012

[media-credit name=”Service Central” align=”alignright” width=”296″][/media-credit]MOORESVILLE, N.C. (September 14, 2011) – Red Horse Racing announced today a new partnership with TBC Retail Group (TBC Retail). TBC Retail will display the colors of their tire and automotive retail brands: Service CentralR, Tire KingdomR, National Tire and BatteryR (NTB), Merchant’s Tire and Auto CentersR (Merchant’s), and Big O TiresR on the No. 17 Toyota Tundra driven by Timothy Peters for five races in 2011 and 10 yet to be determined races in 2012.

“We are proud to be aligned with Red Horse Racing and to have Timothy Peters represent Service Central and our family of automotive service brands,” said Orland Wolford, President and CEO, TBC Retail Group. “Motorsports’ fans are like no other, they actively seek out their drivers and their sponsors. It is a great venue for us to learn about their wants and needs, and for the fans to learn about Service Central and what it brings to our retail stores. We are excited about this partnership and for the rest of the season.” Wolford encouraged fans to visit for more information.
American Muscle

Peters currently sits third in the NASCAR Camping World Truck Series standings only 14 points out of the lead. Peters’ has one win this season at Lucas Oil Raceway in July. Peters has been on a strong run recording five top five finishes in the last six events.

“It has been an exceptional year for our team at Red Horse Racing,” said Peters. “We are proud to have been able to visit victory lane already this year at Lucas Oil Raceway. With the support from TBC Retail and their tire and automotive retail brands, we know that we can make a legitimate run at this year’s Truck Series championship. I am proud to get the opportunity to be a representative for a fantastic organization that offers our fans conveniently located stores with exceptional products and services. At Red Horse Racing we are excited about this new partnership not only what it will bring in 2011 but in years to come.”

Throughout the 2011 season Red Horse Racing has been searching for marketing partners to join the Red Horse Racing family to continue their quest for wins and championships in the NASCAR Camping World Truck Series. With the addition of Service Central, Tire Kingdom, NTB-National Tire and Battery, Merchant’s Tire and Auto and Big O Tires, Red Horse Racing can now work more efficiently toward those goals throughout the remainder of 2011 and beyond.

“At Red Horse Racing we are filled with excitement, relief, and expectation as we welcome the TBC Retail Group to the Red Horse Racing family for the latter part of 2011 and continuing into 2012,” said Red Horse Racing team owner Tom DeLoach. “Timothy enjoys driving a black truck and I like seeing him driving something other than white! Red Horse Racing is committed to assisting TBC Retail Group and their family of retail brands to gain exposure with NASCAR fans and to sell more tires and services through their over 1,300 outlets across the United States.”

About Red Horse Racing:

Founded in 2005 by former Mobil Corporation executive Tom DeLoach and NASCAR veteran Jeff Hammon, Red Horse Racing aims to be a professional racing team that strives for excellence on and off the race track. Red Horse Racing hopes to build and maintain solid, mutual relationships with its partners to win races and championships and to represent itself in a professional manner. The team has five victories and six poles in its brief existence. DeLoach and Hammond also own Performance Instruction Training (PIT), the number one pit crew training center in the world that also has many corporate training options that include team-building, lean manufacturing, motorsports demonstrations and more.

About TBC Retail Group

Headquartered in Juno Beach, Florida, TBC Retail Group, Inc., a subsidiary of TBC Corporation, operates more than 800 tire and automotive service centers under the brands: Tire Kingdom, NTB – National Tire and Battery, and Merchant’s Tire and Auto Centers, along with over 400 franchised Big O Tires locations. The contingent of over 1200 stores has trained and certified ASE technicians who use state-of-the-art equipment to provide quality service on cars and trucks. The nationwide warranty provides peace of mind while it protects consumers and their investment in over 40 states. TBC Retail Group employs more than 300 associates at its Juno Beach, Fla. headquarters and approximately 10,000 associates nationally. To locate a store near you, call 800-NEW-TIRE. TBC Corporation, headquartered in Palm Beach Gardens, Florida, is one of the nation’s largest marketers of automotive replacement tires through a multi-channel retail and wholesale strategy.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of


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