Earnhardt Jr. Among Top-10 Most Valuable Sports Brands by Forbes

NASCAR driver ranks seventh in athlete category of the Forbes Fab 40

MOORESVILLE, N.C. (October 6, 2011) – Dale Earnhardt Jr., an 18-time winner in the NASCAR Sprint Cup Series and eight-time NASCAR Most Popular Driver, ranked seventh on the World’s Most Valuable Athlete Brands list, published this week by Forbes.com. (Read full story here.)

The Forbes Fab 40 uses a proprietary methodology to determine values of the top 10 names in sports in four categories: athletes, businesses, events and teams. The Daytona 500 was listed at No. 7 in the events category. Earnhardt Jr. and “The Great American Race” were the only motorsports-related brands to make the Forbes Fab 40. (See Earnhardt Jr.’s photo & Forbes listing here http://www.forbes.com/pictures/mlm45jemm/7-dale-earnhardt-jr .)

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“The Forbes Fab 40 is for people interested in quantifying brand value using numbers and math,” writes Mike Ozanian of Forbes.

This marks the third time Forbes has published its “most valuable sports brands” list since introducing it in 2007. Earnhardt Jr. was listed in the previous two, ranking eighth in 2007 and fourth in 2010. Joining Earnhardt Jr. on the 2011 list are Tiger Woods, Roger Federer, Phil Mickelson, David Beckham, LeBron James and Kobe Bryant. Rounding out the top 10 behind Earnhardt Jr. are Maria Sharapova, Cristiano Ronaldo and Shaun White.

“You look at each of the 10 names, they are similar in that they are all world renowned athletes, but their brands are uniquely their own,” said Joe Mattes, VP of Licensing & Marketing at JR Motorsports. “The Dale Jr. brand shouts authenticity to the core. It represents family, blue-collar, likeability and cool. But the glue that holds it together is authenticity, and that’s what makes the Dale Jr. brand so appealing. Nobody likes fake. With Dale Jr., what you see is what you get.”

Earlier this year, Forbes.com listed Earnhardt Jr. third among its most influential athletes. He is routinely listed among Forbes’ Celebrity 100. In January, Bloomberg Businessweek ranked Earnhardt Jr. 42nd on its Power http://images.businessweek.com/slideshows/20110124/power-100-2011/slides/43 > 100, a list based off methodology to determine the most powerful athletes on the field and in the business world.

About JR Motorsports: JR Motorsports is the management company and racing operation for Dale Earnhardt Jr., NASCAR’s eight-time Most Popular Driver and winner of more than 40 NASCAR-sanctioned races. JR Motorsports competes in multiple racing divisions, including the NASCAR Nationwide Series. The JR Motorsports facilities are based out of Mooresville, N.C., and include the JR Nation retail store, Hammerhead Entertainment, and JRM Licensing. For more information on JR Motorsports, visit www.JRMracing.com http://www.jrmracing.com/ .

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com.

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