Richardson, Jr. to carry Bimbo Bakeries USA and Barcel brands on No. 23 Chevrolet at Texas

CHINA GROVE, N.C. (Nov. 1, 2011)– Robert Richardson, Jr. and the No. 23 Chevrolet of R3 Motorsports will carry some unique marketing partners on board this weekend at Texas Motor Speedway.

Tia Rosa Tortilla ( will adorn the upper quarter and TV panels of the uniquely colorful Chevrolet. Tia Rosa, part of the brands, will also have a marketing partner with Takis, a spicy corn snack, part of the Barcel brands ( of parent company Bimbo, on the hood and decklid.

Along with the Bimbo brands, Suburban Extended Stay of Lewisville will be on the lower quarter panels as the host hotel for R3 Motorsports this weekend.
American Muscle

After two weeks away from the race track, everyone is looking forward to getting back to action. Nobody more than Richardson making the mini-milestone starts at his home track of TMS; which is near his residence in Pilot Point.

Fast Facts:This will be Richardson’s 90th NNS start and 120th of his NASCAR career. He has six Sprint Cup and 24 Camping World starts to his credit, as well. This will be the McKinney, Texas natives 21st NNS start this season. During that span, his best finish took place at Richmond in May.

Track Facts:The former starting quarterback at nearby McKinney High School has eight previous starts at the 1.5-mile oval of TMS completing 1,389 of 1,605 laps (86.5%) contested. His best finish of 23rd took place last year. When the NNS visited TMS in the spring, Richardson and team finished 26th.

Tune in for the Win:There are two practices on Friday morning, with the second one from 11:40 a.m. to 12:55 p.m. ET being aired on ESPN2. Qualifying takes place later in the day at 6:30 p.m. on SPEED TV. Then, come race day on Saturday, switch back to ESPN2 for the green flag at 1 p.m.; which can also be heard on PRN Radio and Sirius XM NASCAR Radio Ch. 90.

Robert Richardson, Jr. Quotes: “I didn’t realize I had made that many NASCAR starts with so many of them in the Nationwide Series. This is a big weekend for R3 Motorsports in so many ways and this just adds to it all; especially taking place at my home track.

“We have Bimbo Bakeries, Tia Rosa Tortillas, Barcel and their Takis brand on the car. This is a pretty big deal for us because they are such a vast company and I can’t thank them enough for being part of our racing efforts.

“It will be good to have my teammate, Scott Riggs, running the whole race with us, too, in the No. 03 Chevrolet. My mom’s company jumped on board to make that happen, so that’s a good deal for everyone.

“Practice is going to be very important to figure out what we have on the No. 23 and the No. 03 cars. Once we do that, then we have to wait until later in the day to qualify. It’s not close to what the race conditions are going to be Saturday, but its close enough where we should be able to gauge everything just right.”

About Tia Rosa’s Tortilla’s:Tia Rosa’s “Tradition you can taste” comes from over thirty years of family traditions passed from one generation to another. Tia Rosa offers consumers authentic, premium corn and flour tortillas, along with tortilla chips that make every dining experience even better. “TIA ROSA, TRADITION YOU CAN TASTE”.

About Barcel/Takis:Barcel has a history of 31 years in the salty snack market, and is a part of “Grupo Bimbo,” a 100% Mexican-owned business with international presence. With its leading product Takis, Barcel is growing quickly in the U.S. among the Hispanic and general markets.  Takis is a unique crunchy “taco” shaped snack with intense flavor targeted to younger consumers.

About Suburban Extended Stay:The Suburban Extended Stay® DFW Airport North is conveniently located just one mile from the Vista Ridge Mall, offering more than 160 specialty and department stores. Their spacious guest rooms will make you feel at home with amenities like kitchens that include refrigerators, microwaves, two-burner cooktops, coffee makers, voice mail and cable television. The Suburban Extended Stay DFW Airport North is perfect for business, leisure and extended-stay travelers in the Lewisville area.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of


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