NASCAR Captures Three Prestigious Marketing Awards For Its Assets, Platforms

NASCAR Fuel For Business Council And NASCAR After The Lap Take Home Top Honors

DAYTONA BEACH, Fla. (June 19, 2012) – Last night at the American Business Awards (ABA’s) in New York City, NASCAR won two awards for special events that were created by NASCAR for official partners.

NASCAR After The Lap (NATL) won an award for Best Consumer Event, while the NASCAR Fuel for Business Council (NFFB) won for Best Association Event or Meeting. At a separate ceremony held on May 16, NATL also won a Brand Innovators Award for Experiential Marketing.
American Muscle

NFFB is a program that brings together an exclusive group of more than 50 Official NASCAR Partners to get more out of their sponsorships, specifically creating the ideal setting for partners to get together to buy and sell products and services from one another. Since the NFFB’s 2004 inception, it has facilitated hundreds of millions of dollars in annual revenue and savings to its participating members. For example, Ford has sold more than 20,000 vehicles through the NFFB. The next NFFB meeting will be held Friday, June 22, in San Francisco.

NATL, developed in 2009, is a fan event that takes place annually during the NASCAR Sprint Cup Series Champion’s Week in Las Vegas, Nev. The event features the top-12 NASCAR Sprint Cup Series drivers and is known for its unfiltered, “tell-all” format. One of NASCAR’s most successful and entertaining fan events on the calendar, NATL will continue for a fourth year on November 29 in Las Vegas.

“NASCAR is known as the best sport for business and one that provides unprecedented access for its fans to see drivers,” said Norris Scott, NASCAR vice president of partnership marketing and business solutions. “NFFB and NATL are shining examples of working for our sponsors. This award further recognizes the efforts of many to make it work, we are honored to be part of the ABA’s list of award winners.”

The ABAs were created to recognize and raise public recognition of the achievements and contributions of businesses worldwide. The Brand Innovators Award acknowledges leadership and innovation in brand marketing. NASCAR beat out well-known big brands, such as Cadillac and Nickelodeon to win the award.


The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is GRAND-AM Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. The next NASCAR Sprint Cup Series race, the 24th Annual Toyota/Save Mart 350 at Sonoma, will air June 24th on TNT at 3 p.m. ET. For more information and a complete schedule, visit Follow NASCAR on or on Twitter: @NASCAR.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of


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