First venture into NASCAR for America’s Oldest Brewery
POTTSVILLE, Penn. (August 19, 2013) – Richard Childress Racing has partnered with D.G Yuengling & Son to be a primary sponsor on the No. 3 Yuengling Light Lager Chevrolet with driver Ty Dillon during the 2014 NASCAR Nationwide Series season.
As part of their 185th anniversary of brewing great lager, America’s oldest operating brewery will be the primary sponsor on the RCR Chevrolet Camaro for eight races of the 2014 schedule. Yuengling Light Lager will be a key partner as Dillon moves full time to the Nationwide Series next season.
The announcement was made during the company’s annual meetings at their Pennsylvania headquarters. This is Yuengling’s first time partnering with a NASCAR team.
“The Yuengling Brewery is extremely proud to be partnered with a world-class organization like RCR for the 2014 Nationwide Season,” said Lou Romano
Director of Marketing and Wholesaler Development for Yuengling. “Both organizations are true American success stories exemplifying hard work, family values and proven results.
“Ty Dillon is a perfect match for us to help introduce our Light Lager brand to loyal NASCAR fans wherever Yuengling is sold. He’s not only a strong competitor on the track, but shares many of the same interests as Yuengling drinkers. Ty is an avid sports fan, outdoor enthusiast and holds close family ties.
“We also know and understand the legacy of the No. 3 to RCR and in NASCAR history, and are honored to have our brewery appear with that number on Ty’s car in 2014.”
Dillon is currently competing for the NASCAR Camping World Truck Series championship and has one victory to his credit this season.
“I’m honored to be able to represent an iconic brand such as Yuengling,” said Dillon, who has eight-career Nationwide Series starts to his credit, to date. “I’m excited to share my first full year in the Nationwide Series with them as they venture into the sport for the first time this season.”
“They are family operated and America’s Oldest Brewery, something which fits our heritage at RCR. We think their family culture will make for a great partnership with the RCR and Childress family cultures. To say I’m looking forward to racing the No. 3 Yuengling Light Lager Chevrolet next year is an understatement.”
About D.G. Yuengling & Son, Inc.
Based in Pottsville, PA, D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is family owned and operated since 1829. Principal beer brands include Traditional Lager, Light Lager, Lord Chesterfield Ale, Dark Brewed Porter, Original Black & Tan, Premium and Premium Light Beer.
About Richard Childress Racing:
Richard Childress Racing (www.rcrracing.com) has earned more than 200 victories and 14 championships, including six in the NASCAR Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series. Its 2013 Sprint Cup Series lineup includes Paul Menard (No. 27 Menards Chevrolet), Kevin Harvick (No. 29 Budweiser/Jimmy John’s/Rheem Chevrolet) and Jeff Burton (No. 31 Caterpillar/Cheerios Chevrolet). Its Nationwide Series program includes Brian Scott (No. 2 Shore Lodge/Armour Vienna Sausage/Fast Fixin’/Charter/Husky Liners Chevrolet), 2012 Nationwide Series rookie of the year Austin Dillon (No. 3 AdvoCare Chevrolet) and an all-star driver lineup on the No. 33 Menards/Rheem/WESCO/Armour Vienna Sausage/Hunt Brothers Pizza/Fast Fixin’ Chevrolet team. The NASCAR Camping World Truck Series program features 2012 Camping World Truck Series rookie of the year Ty Dillon (No. 3 Bass Pro Shops Chevrolet) and Brendan Gaughan (No. 62 South Point Hotel & Casino Chevrolet).