Category: NASCAR Cup PR

Company Will Serve as the Primary Sponsor for the No. 47 Chevrolet Camaro for Multiple Races During the NASCAR Cup Series Season

Harrisburg, N.C. (Jan. 20, 2025) — HYAK Motorsports welcomes back SUNNYD, part of Harvest Hill Beverage Company, as a race team partner for the 2025 NASCAR Cup Series season.

SUNNYD, will serve as the primary sponsor for five Cup Series races for driver Ricky Stenhouse Jr and the No. 47 team. For the sixth race, Hungry Jack, a sister brand to SUNNYD, will sponsor Stenhouse through Hometown Food Company.

In addition to joining the team for these primaries, SUNNYD will serve as an associate sponsor for the No. 47 team all season.

“The 2025 season marks the tenth consecutive year that SUNNYD is a primary sponsor in the NASCAR Cup Series. We have been with Ricky since his 2013 rookie season and are excited to have him in this SUNNYD paint scheme for the Clash and Daytona 500,” said Henk Hartong, Chairman of SUNNYD. “We’re grateful to our fans and customers for their loyal support of SUNNYD and what can be considered the best paint scheme on the track. We look forward to our ongoing partnership with Hyak Motorsports and the No. 47 car and splashing SUNNYD on Ricky in victory lane.”

This vibrant paint scheme will debut at the highly anticipated NASCAR Clash on Sunday, Feb. 2 at Bowman Gray Stadium in Winston-Salem, N.C., before it kicks off the regular season at the iconic Daytona 500 on Sunday, Feb. 16, a “Crown Jewel” race in which Stenhouse is a former winner.

“SUNNYD has been a longtime supporter of mine throughout my career,” said Stenhouse, the 2023 Daytona 500 Champion. “We’ve become family. I’m looking forward to continuing that relationship at Hyak Motorsports and trying to get them in victory lane this year.”

After Daytona, SUNNYD will be on the car April 13 at Bristol (Tenn.) Motor Speedway and May 4 at Texas Motor Speedway in Fort Worth. It will also adorn the hood of the No. 47 Chevrolet for the 2025 NASCAR All-Star Race on May 18 at North Wilkesboro Speedway, for which Stenhouse secured a spot in the main event by virtue of his Oct. 6, 2024 victory at Talladega (Ala.) Superspeedway.

Brynwood Partners will also showcase Hungry Jack, part of the Hometown Food Company, on June 28 in the Saturday night race at Atlanta Motor Speedway.

The NASCAR Cup Series season kicks off with the non-points paying race of the Cook Out Clash at the historic quarter-mile track of Bowman Gray Stadium on Feb. 2, before heading south for the 67th running of the Daytona 500 Feb. 16 at Daytona (Fla.) International Speedway. Live coverage of both races will air on FOX and SiriusXM NASCAR Radio.

About Harvest Hill Beverage Company:

Harvest Hill Beverage Company, based in Stamford, Connecticut, is owned by private equity firm Brynwood Partners, and acquired the SUNNYD brand from J.W. Childs in February 2016. Harvest Hill markets some of America’s most beloved beverage brands, including SUNNYD, JUICY JUICE, LITTLE HUG and DAILY’S Cocktails. SUNNYD products are widely distributed through leading retailers in the U.S., Canada and Mexico. For complete nutrition facts, recipe and activity ideas, and other helpful information, visit SUNNYD.com. For more information on Harvest Hill, please visit www.HarvestHill.com.

About Hometown Food Company:

Hometown Food Company, based in Chicago, IL, was formed by Brynwood Partners in August 2018. The portfolio includes the exclusive U.S. rights to the iconic Pillsbury™ brand’s shelf-stable baking products, including Funfetti®, along with the Hungry Jack®, Arrowhead Mills®, White Lily®, Jim Dandy®, De Wafelbakkers®, Martha White®, and Birch Benders® brands. For more information on Hometown Foods, please visit hometownfoodcompany.com.

About Hyak Motorsports:

Hyak Motorsports is a race-winning NASCAR team co-owned by Gordon Smith, Ernie Cope, Mark Hughes, and Brad Daughtery as of Nov. 18, 2023. The Harrisburg, North Carolina-based organization won the 2023 Daytona 500 with driver Ricky Stenhouse Jr and has accumulated two other wins in the NASCAR Cup Series. For more information, please visit the newly rebranded team at HyakMotorsports.com and on social at Twitter, Instagram, and LinkedIn.

Reunites with Noah Gragson in 2025 for Multiple Races

 MOORESVILLE, N.C. (January 21, 2025) – Entering into their 16th year of NASCAR partnerships, Texas-based commercial vehicle dealer, Rush Truck Centers, will join Noah Gragson and Front Row Motorsports (FRM) in a new partnership for the 2025 NASCAR Cup Series season.

Since 1965, Rush Truck Centers has been the premier solutions provider for the commercial vehicle industry, earning their reputation for excellence, fairness, positive attitude and solutions that exceed customer expectations. Rush Truck Centers provides their customers with an integrated, one-stop approach to the service and sales of new and used commercial vehicles, aftermarket parts, and more with over 150 dealerships across the U.S. and Ontario, Canada.

Having partnered with the 26-year-old Las Vegas native at Stewart-Haas Racing during the 2024 season, Rush Truck Centers will now move with Gragson to FRM, serving as the primary partner of Gragson and the No. 4 team in eight NASCAR Cup Series races in 2025, beginning at the Daytona 500. Rush will also serve as a full-season associate partner for Gragson and the No. 4 team. Additionally, the partnership will go beyond the racetrack, with all three of FRM’s NASCAR Cup Series racecars being transported via Peterbilt Model 389 tractors provided by Rush Truck Centers, making Rush Truck Centers the “Official truck dealer and service center of Front Row Motorsports.”

Below is the full race schedule for the No. 4 Rush Truck Centers Ford Mustang Dark Horse.

· 2/16 – Daytona International Speedway (Daytona, FL)

· 3/2 – Circuit of the Americas (Austin, TX)

· 5/4 – Texas Motor Speedway (Fort Worth, TX)

· 5/11 – Kansas Speedway (Kansas City, KS)

· 6/1 – Nashville Superspeedway (Nashville, TN)

· 7/27 – Indianapolis Motor Speedway (Indianapolis, IN)

· 9/13 – Bristol Motor Speedway (Bristol, TN)

· 10/19 – Talladega Superspeedway (Talladega, AL)

Gragson shares his excitement in continuing to carry the Rush Truck Centers brand.

“It’s always a ton of fun representing Rush Truck Centers both on and off the track. Rusty and the entire Rush Truck Centers team create a welcoming, family atmosphere—race days are all about coming together, having a great time, and connecting with new faces while catching up with old friends,” said Gragson. “We’re thrilled to have Rush Truck Centers support us at eight races this year, continuing the incredible partnership we built last season. I’m super excited to see what we can achieve together in 2025!”

Rush Truck Centers also comments on their new partnership with FRM and continued relationship with Gragson.

“Rush Truck Centers is proud to continue our active involvement in NASCAR with this move to FRM as the primary sponsor of Noah Gragson and the No. 4 team,” said W.M. “Rusty” Rush, Chairman, Chief Executive Officer, and President of Rush Enterprises. “We’ve been involved in racing since 2010 and have a passion for winning – in business and on the track. We see that same passion in Noah and the entire FRM team, so we are excited to be part of the storied history of the No. 4 car as we begin this new chapter in our NASCAR story,” Rush continued.

Gragson will debut the No. 4 Rush Truck Centers Ford Mustang Dark Horse on February 16th at the Daytona International Speedway for the “Great American Race”, the Daytona 500. Fans can watch the action live on FOX at 2:30 pm ET. Fans can also listen live from the Motor Racing Network and SiriusXM channel 90.

ABOUT RUSH TRUCK CENTERS

More than a dealer network, Rush Truck Centers is the premier solutions provider for the commercial vehicle industry. With more than 150 Rush Truck Centers dealerships across the U.S. and Ontario, Canada, no one can match our network reach and scale. We provide our customers an integrated, one-stop approach to the service and sales of new and used trucks and commercial vehicles, aftermarket parts, service and collision repair capabilities, alternative fuel systems, vehicle technology solutions, and a range of financial services including financing, insurance, and leasing and rental options. Since 1965, we’ve earned our reputation for excellence, fairness, positive attitude and solutions that exceed customer expectations. That’s why we can say with confidence; when it comes to trucking, no one offers you more. Visit rushtruckcenters.com or follow us on social media: X @rushtruckcenters, Instagram @rush_truck_centers and facebook.com/rushtruckcenters

ABOUT FRONT ROW MOTORSPORTS

Front Row Motorsports (FRM) is a winning organization in the NASCAR Cup and CRAFTSMAN Truck Series. The team is the 2021 Daytona 500 and 2022 CRAFTSMAN Truck Series champions. The team was founded in 2004 and is owned by successful entrepreneur, Bob Jenkins. Visit teamfrm.com and follow FRM on social media: Twitter at @Team_FRM, Instagram at @team_frm and Facebook at facebook.com/FrontRowMotorsports.

MOORESVILLE, N.C. (January 21, 2025) – Today, Spire Motorsports announced a multi-year partnership with Workforce – Occupational Health & Safety Solutions to support Michael McDowell, driver of the No. 71 Chevrolet ZL1, as the team ramps up for the upcoming NASCAR Cup Series season.

Workforce is an occupational healthcare industry specialist in work injury management focused on connecting injured employees to high-quality medical care. Centered on expediting treatment, care, and recovery, Workforce coordinates communication between telephonic physicians, medical providers, employers, insurance carriers, and employees. Workforce also offers medical bill repricing solutions, injury recordability investigation, and employer services including new hire onboarding, DOT & CDL certifications, drug screenings, return-to-work physicals, and more.

This partnership kicks off the 2025 Cup Series campaign when Workforce will serve as the primary sponsor of McDowell’s No. 71 Chevrolet at the February 2 pre-season Cookout Clash at Bowman Gray Stadium in Winston-Salem, N.C.

The Workforce livery will return on March 9 at the Shriners Children’s 500 at Phoenix Raceway, then again on August 16 for the night race at Richmond Raceway. Workforce will also ride along on the No. 71 entry as an associate partner throughout the 2025 Cup Series season.

This year marks the Pennsylvania-headquartered organization’s 30th anniversary as McDowell looks to earn his third-career victory in NASCAR’s premier division. The Glendale, Ariz., native completed his eighth full-time NASCAR Cup Series season while earning two top-five and seven top-10 finishes during the 2024 campaign. McDowell led a career-high 256 laps and earned six pole positions, the most of any Cup Series driver last season.

“I am thankful to have Workforce onboard with us this season and I look forward to kicking off this new partnership at the Clash,” said McDowell. “It’s an exciting time for the sport, especially to be able to race at Bowman-Gray Stadium to start the year. I’m really looking forward to representing the Workforce team. Workforce aims to make sure that any injuries at the workplace are managed as efficiently as possible and, of course, you never want to see anyone get hurt at work. But if it does happen, Workforce eliminates so much unnecessary stress. I am looking forward to having them at the track as they celebrate their 30th anniversary.”

“Workforce has now been involved in motorsports for many years and we genuinely understand the impact NASCAR provides in expanding our brand to potential new partners nationwide. We are excited to partner with Spire Motorsports and a seasoned veteran in Michael McDowell”, said Zachary Roberts, Workforce’s President and Chief Executive Officer.

The Cookout Clash at Bowman Gray Stadium will kick off racing festivities for the 2025 season and will be televised live on FOX, Sunday, Feb. 2 beginning at 8 p.m. Eastern Standard Time. NASCAR’s annual pre-season exhibition race will be broadcast live on the Motor Racing Network and SiriusXM NASCAR Radio Channel 90.

About Workforce…
Workforce is an Occupational Health and Safety Solutions firm based in Pittsburgh, Pennsylvania with partners throughout North America. For over thirty years, Workforce continues to provide support to clients through the operation of three divisions – Work Injury Management, Medical Bill Repricing, and Employer Services. The Work Injury Management Division provides access to telephonic physician services with expedited access to our nationwide network of specialty, imaging, and therapy providers – and employer access to OSHA recordable injury investigation and impact mitigation services, preferred medical provider panel development, and more. The Medical Bill Repricing Division provides cost containment to clients by minimizing incident, experience, and injury frequency rates, reducing exposure to insurance premium increases. The Employer Services Division provides employee onboarding and testing services, corporate safety committee oversight, required annual certification coordination, and integration of any required testing, licensing, or accreditation. Since 1995, Workforce’s mission is developing long-term partnerships with employers that facilitate successful and positive impacts on health and safety issues encountered by their employees at the workplace. To learn more visit WorkforceOHSS.com, or Facebook/X/Instagram @WorkforceOHSS.

About Spire Motorsports…
Spire Motorsports earned its inaugural NASCAR Cup Series victory in its first full season of competition when Justin Haley took the checkered flag in the Coke Zero Sugar 400 at Daytona (Fla.) International Speedway on July 7, 2019. Less than three years later, William Byron drove Spire Motorsports’ No. 7 Chevrolet Silverado to its inaugural NASCAR CRAFTSMAN Truck Series win on April 7, 2022 at Martinsville (Va.) Speedway. The team’s most recent win came on April 12, 2024, when Kyle Busch took the checkered flag in the SpeedyCash.com 250 at Texas Motor Speedway in Fort Worth.

In 2025, Spire Motorsports will campaign the Nos. 7, 71 and 77 Chevrolets in the NASCAR Cup Series. The team will also field the Nos. 07, 7, 71 and 77 Chevrolet Silverados in the NASCAR CRAFTSMAN Truck Series and the No. 77 Chevrolet in the ARCA Menards Series in select events.

Speedy Cash and TitleMax Brands to Serve as Primary Partner of Zane Smith

Layne Riggs and Chandler Smith Attempt to Win SpeedyCash.com 250

 MOORESVILLE, N.C. (January 17th, 2025) – Community Choice Financial Family of Brands, the dominant financial services provider to under-banked consumers, will return to Front Row Motorsports (FRM) as a key partner across the organization’s NASCAR Cup and NASCAR CRAFTSMAN Truck Series teams.

The program will be highlighted by Community Choice Financials’ Speedy Cash and TitleMax brands as anchor partners of Zane Smith and the No. 38 Ford Mustang Dark Horse team.

Speedy Cash will serve as the primary partner of Smith in four NASCAR Cup Series events, starting at the Clash at Bowman Gray, then again at the Daytona International Speedway for the Daytona 500. The green and black Speedy Cash machine will also hit the track at the Texas Motor Speedway and the fall race at the Kansas Speedway.

TitleMax will partner with the 25-year-old Huntington Beach, California native in four Cup Series events, starting at the Circuit of the Americas in Austin, Texas. The No. 38 TitleMax Ford Mustang Dark Horse will again be featured at the March Las Vegas Motor Speedway race, April’s Talladega Superspeedway race, and Darlington’s Southern 500.

Additionally, TitleMax will be a major associate partner of Noah Gragson and the newly minted No. 4 Ford Mustang Dark Horse team. Both Speedy Cash and TitleMax will collaborate with Gragson and Smith in social media promotion, at-track and at-store displays and visits.

“I’m grateful to have Speedy Cash’s support in my return to FRM,” said Smith. “We made a lot of good memories together in the Truck Series, and I hope we can make more in the Cup Series.”

Speedy Cash and TitleMax will also play a crucial role in Layne Riggs and Chandler Smith’s NASCAR CRAFTSMAN Truck Series season, partnering with the drivers for the SpeedyCash.com 250 at the Texas Motor Speedway in May, where Riggs and Smith will race for a trip to the Speedy Cash Victory Lane.

Community Choice Financial is excited for their return to Front Row Motorsports.

“The Community Choice Financial Family of Brands (CCF) is ecstatic to be back with Zane and Front Row Motorsports (FRM), said Bill Baker, President, CCF. “We are proud of this partnership and believe Zane along with the other FRM drivers represent our brands with class. Our thousands of teammates and customers are excited to ride along for what we hope is a safe and successful race season!”

For more information about Speedy Cash and TitleMax, visit www.speedycash.com and www.TitleMax.com

ABOUT SPEEDY CASH

Speedy Cash is an omni-channel lender that specializes in financial services such as installment loans, title loans, payday loans, personal lines of credit and money service offerings. Speedy Cash is a part of the Community Choice Financial Family of Brands, which includes CheckSmart, easymoney, Check Into Cash, California Check Cashing Stores, and more. The Community Choice Financial family of brands provide personal lending and ancillary services at over 800 stores nationwide and online.

About TITLEMAX

As part of the Community Choice Financial Family of Brands, TitleMax is one of the nation’s largest title lending companies. TitleMax helps thousands of people get the funds they need with a title loan or personal loan. Offering competitive rates, while providing a superior level of customer service.

ABOUT FRONT ROW MOTORSPORTS

Front Row Motorsports (FRM) is a winning organization in the NASCAR Cup and CRAFTSMAN Truck Series. The team is the 2021 Daytona 500 and 2022 CRAFTSMAN Truck Series champions. The team was founded in 2004 and is owned by successful entrepreneur, Bob Jenkins. Visit teamfrm.com and follow FRM on social media: Twitter at @Team_FRM, Instagram at @team_frm and Facebook at facebook.com/FrontRowMotorsports.

Future Hall of Famer will drive the Bass Pro Shops No. 56 Toyota Camry XSE as he chases victory at the “Great American Race”

SPRINGFIELD, Mo. (Jan. 16, 2025) – Bass Pro Shops announced today that it will be the primary sponsor for longtime partner Martin Truex Jr. for the 67th running of the Daytona 500 on Feb. 16.

Daytona will reunite the winning team that has been together since 2001 and included such career highlights for Truex as the 2017 Cup Series championship, the 2017 and 2023 Cup Series regular-season championships and the 2004 and 2005 Busch Series championships. His 34 race victories over a 21-year career include the 2016 and 2019 Coca-Cola 600 and the 2016 Southern 500.

“We are fired up to be back with Martin again at Daytona,” said Johnny Morris, noted conservationist and Bass Pro Shops founder. “We have had so many unforgettable moments throughout our more than 20-year relationship with Martin, on the track and out hunting and fishing together, and are looking forward to supporting him and conservation this year at Daytona!”

Truex announced his retirement from full-time racing last June, capping a memorable career that included nearly 700 NASCAR Cup Series races and will undoubtedly land him in the Hall of Fame. He was named one of 75 Greatest Drivers by a NASCAR panel in 2023.

“It’s such a blessing to have Bass Pro Shops with us again,” Truex said. “Johnny Morris and the entire Bass Pro family have supported me throughout my career, and I wouldn’t have been able to accomplish what I did without them in my corner. I can’t thank them enough for being by my side as we go back to Daytona.”

Truex will be driving the No. 56 Bass Pro Shops Toyota Camry XSE with Tricon Garage as it attempts to make its Cup Series debut at the “Great American Race” at Daytona International Speedway.

Daytona Speedweek will kick off with practice and qualifying on Wednesday, Feb. 12, followed by the Duels on Thursday, Feb. 13. The Daytona 500 will be televised live on FOX on Sunday, Feb. 16 at 2:30 p.m. ET, with radio coverage provided by the Motor Racing Network and SiriusXM NASCAR Radio.

A long and storied history of NASCAR partnerships

Bass Pro Shops has been a proud NASCAR sponsor and partner for the last 25-plus years. In addition to Truex, drivers sporting the Bass Pro Shops logo include legends like Dale Earnhardt Sr., Tony Stewart, Dale Earnhardt Jr., Jamie McMurray, Ryan Newman, Austin Dillon and Noah Gragson.

Additionally, it has sponsored and hosted the wildly popular Bass Pro Shops Night Race at Bristol Motor Speedway since 2016.

About Bass Pro Shops
Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today the company provides customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more. In 2017 Bass Pro Shops united with Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the outdoors and has been named by Newsweek as “America’s Most Trusted Retailer for Outdoor Gear.”

• 7x NASCAR champion will campaign a two-race schedule in the No. 84 Carvana Toyota

STATESVILLE, N.C. (January 16, 2025) – Seven-time NASCAR Cup Series Champion and LEGACY MOTOR CLUB’s co-owner Jimmie Johnson announced today his racing plans for 2025.

Johnson, who ran nine NASCAR Cup Series races in 2024, will once again attempt the DAYTONA 500 on Feb. 16th marking his 22nd appearance in “The Great American Race.” Additionally, Johnson will race in NASCAR’s ‘longest’ event, the Coca-Cola 600 at Charlotte Motor Speedway, on May 25. Both races will have the branding and colors of Phoenix, Arizona-based Carvana on the No. 84 Toyota Camry XSE, as the special partnership between Johnson and Carvana enters its fifth season together.

“I’m so proud of the relationship we have built with Carvana,” said Johnson. “They have always been supportive of my dreams and always find innovative ways to connect with fans. As my days behind the wheel of a racecar continue to wind down, the partnership with Carvana continues to celebrate my career and it’s such an honor.”

Not only will Johnson feel the homecoming vibes, but he will surpass a significant milestone. As he takes the green flag at Charlotte for 600 miles of racing action, it will mark his 700th NASCAR Cup Series start. It is such a fitting place to make a significant start at, noting that he has visited victory lane at Charlotte eight times throughout his career, four of which coming from the Coca-Cola 600.

Carvana, an industry pioneer for buying and selling used cars online, and a partner known for its innovative and thoughtful paint schemes, will announce Johnson’s livery in late January, just ahead of the two-time DAYTONA 500 winner’s return to the iconic Florida track.

“We’re incredibly excited to support Jimmie and LEGACY MOTOR CLUB for a third season,” said Ryan Keeton, Carvana’s co-founder and Chief Brand Officer. “Jimmie’s legacy in NASCAR is unparalleled, and our team is committed to creating a special livery that measures up to his 700th start milestone. Stay tuned for what we have in store!”

“I’m thrilled to be returning to competition in 2025,” said Johnson. “These two races hold a special place in my heart, and I’ve always loved the energy and excitement that surrounds them. The DAYTONA 500 is a crown jewel of NASCAR – there’s nothing like it. Charlotte Motor Speedway is where I made my first start in the NASCAR Cup Series, and it’s always felt like ‘home’ to me.”

The DAYTONA 500 will take place on Sunday, February 16, at 2:30 p.m. ET, live on FOX, kicking off the official start of the NASCAR Cup Series season.

ABOUT CARVANA: Carvana’s mission is to change the way people buy and sell cars. Since launching in 2013, Carvana has revolutionized automotive retail and delighted millions of customers with an offering that is fun, fast, and fair. With Carvana, customers can find a car, get financing, trade-in, and complete a purchase entirely online with the convenience of delivery or local pick-up as soon as the same day. Carvana’s unique offering is powered by its passionate team, differentiated national infrastructure, and purpose-built technology.

For more information, please visit www.carvana.com. 

ABOUT LEGACY MOTOR CLUB: LEGACY MOTOR CLUB is a premier auto racing organization co-founded by entrepreneur Maurice “Maury” J. Gallagher and seven-time NASCAR Cup Series champion, 2024 NASCAR Hall of Fame inductee, Jimmie Johnson. Drawing from a rich tradition of success, LEGACY MC is dedicated to pushing the boundaries of motorsport and setting new standards of excellence. The club competes under the Toyota Gazoo Racing banner in the NASCAR Cup Series with the No. 43 Toyota Camry XSE piloted by Erik Jones and the No. 42 Toyota Camry XSE driven by John Hunter Nemechek. Jimmie Johnson also races on a limited basis in the No. 84 Toyota Camry XSE. With NASCAR legend and Hall of Famer Richard Petty – “The King” – serving as CLUB Ambassador, LEGACY MC blends timeless racing traditions with a new forward-thinking vision. As an inclusive community for motorsport enthusiasts, LEGACY MC honors both its storied past and the promising future of its members, always striving for victory and championship glory at the pinnacle of NASCAR competition. For more information: www.LEGACYMOTORCLUB.com