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  • NASCAR and Camping World Expand Partnership To Provide Gander Outdoors Entitlement Position

    NASCAR and Camping World Expand Partnership To Provide Gander Outdoors Entitlement Position

    Gander Outdoors Naming Rights of Truck Series to Begin in 2019, Series to be Rebranded NASCAR Gander Outdoors Truck Series

    DAYTONA BEACH, Fla. (May 8, 2018) – NASCAR® and Camping World have expanded their agreement to provide Gander Outdoors naming rights to the NASCAR Camping World Truck Series. Beginning in 2019, the national series will be rebranded as the NASCAR Gander Outdoors Truck Series.

    Camping World originally became title sponsor of the Truck Series in 2009. In 2014, NASCAR and Camping World signed a landmark seven-year agreement, continuing the partnership through 2022. This newly expanded agreement provides official NASCAR status and naming rights to Camping World’s partner brand, Gander Outdoors. The remaining years on the deal are still intact.

    “Gander Outdoors’ customer base has an affinity to the outdoor lifestyle and will transition seamlessly as the title sponsor of our national series in 2019,” said Steve Phelps, NASCAR Chief Operating Officer. “The NASCAR Camping World Truck Series has a consistent and dedicated fan base that will embrace the Gander Outdoors brand. This expanded agreement demonstrates our partners’ confidence in the on-track product and the power of our brand loyal fan base.”

    Gander Outdoors, formerly known as Gander Mountain, was purchased and rebranded by Marcus Lemonis, Chairman of Camping World, in May 2017. Earlier this year, Gander Outdoors announced its title sponsorship of two races at Pocono Raceway; the Gander Outdoors 150 (NASCAR Camping World Truck Series) on July 28 and the Gander Outdoors 400 (Monster Energy NASCAR Cup Series) on July 29.

    “Nearly a decade ago we felt strongly our entitlement sponsorship would dramatically increase Camping World’s customer base and it’s delivered,” said Marcus Lemonis, Chairman of Camping World. “We expect the passionate fans of NASCAR will embrace Gander Outdoors the same way they supported Camping World and we couldn’t be more excited about the future of the series.”

    Additionally, as part of the newly expanded agreement, Camping World partner brands Overton’s and The House Outdoor Gear will also receive official NASCAR status. The newly signed agreement includes rights to activate across all retail locations nationwide.

    About NASCAR

    The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), three regional series, one local grassroots series, three international series and the Automobile Racing Club of America (ARCA). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit http://www.NASCAR.com and http://www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).

    About Gander Outdoors

    Gander Outdoors is an outdoor retailer that operates in local communities and online, dedicated to servicing the hunting, camping, fishing, shooting, and active sports markets. With seasonally and regionally relevant products, Gander Outdoors will have the best selection of gear, at a great value to help you get outdoors and explore.

    About Camping World Holdings

    Camping World Holdings, headquartered in Lincolnshire, Illinois, is the leading outdoor and camping retailer, offering an extensive assortment of recreational vehicles for sale, RV and camping gear, RV maintenance and repair and the industry’s broadest and deepest range of services, protection plans, products and resources. Since the Company’s founding in 1966, Camping World has grown to become one of the most well-known destinations for everything RV, with over 140 retail locations in 36 states and a comprehensive e-commerce platform. Coupled with an unsurpassed portfolio of industry-leading brands including Erehwon Mountain Outfitters, Gander Outdoors, Good Sam, Overton’s, The House and Windward/W82, Camping World Holdings has become synonymous with outdoor experiences. Camping World’s stock is traded on the New York Stock Exchange under the symbol “CWH”.

  • Earnhardt Sr. and Pearson cars added to the 50 Years of Racing Exhibit presented by Consumers Energy

    Earnhardt Sr. and Pearson cars added to the 50 Years of Racing Exhibit presented by Consumers Energy

    BROOKLYN, Mich. (May 7, 2018) – The 50 Years of Racing Exhibit presented by Consumers Energy at Michigan International Speedway continues to expand. Fans will have the opportunity to see two more race winning cars driven by NASCAR Hall of Famers on display in June and August.

    The exhibit will house special memorabilia and cars that once raced on the two-mile oval for fans to enjoy.

    “The 50 Years of Racing Exhibit continues to expand with the addition of two more cars,” track President Rick Brenner said. “It has been exciting to learn the history of all the great drivers that once raced at MIS and the cars they piloted. We are excited to include so many cars in our display to add value for our fans on race weekend.”

    Dale Earnhardt Sr. is considered one of the best racers in NASCAR history, accumulating 76 victories in the cup series to go with seven championships. He earned two of those wins at Michigan International Speedway. He piloted a 1990 Chevrolet Lumina to victory in the Miller Genuine Draft 400. The Intimidator was inducted into the NASCAR Hall of Fame in 2010.

    The master of the two-mile oval was David Pearson. He produced a track-record nine wins in only 29 starts in the cup series at Michigan International Speedway. He won seven of nine cup races at MIS from 1972 – 1976. In August of 1969 he drove a Ford Torino to victory lane and now that car will be on display. Pearson was inducted in the NASCAR Hall of Fame in 2011 after concluding his career with 105 wins in the cup series.

    The two cars will be showcased alongside the previous five cars and one truck announced. Also on display will be the Dale Earnhardt Sr. 1995 IROC Championship car, the Al Unser Sr. 1978 IROC Championship car and the Rick Mears 1982 Gould Charge Penske PC 10 car. Fans can also see Greg Biffle’s winning car from 2012 and 2013, the car Carl Edwards drove to victory lane in 2007 and the Roush Fenway Racing truck that visited victory lane twice at MIS. These eight cars and one truck will be on display in the 50 Years of Racing Exhibit presented by Consumers Energy on both race weekends for fans to enjoy.

    Fans will have the opportunity to stroll through the 50 Years of Racing Exhibit presented by Consumers Energy in the fan plaza both weekends. It will include memorabilia and cars celebrating the rich history of Michigan International Speedway through the decades.

    Fans will want to check back often as more cars are announced for the 50 Years of Racing Exhibit in the coming weeks.

    Visit www.mispeedway.com/50years to see all the latest memorabilia and cars added to the 50 Years of Racing Exhibit presented by Consumers Energy. The track will also post videos and photos that celebrate the history of the two-mile speedway on the website. In addition, fans can follow along with a special timeline chronicling the key historical events.

    In addition, the MIS Charity Dinner presented by Consumers Energy will take place on June 9 starting at 6 p.m. in the 50 Years of Racing Exhibit.

    The MIS Charity Dinner presented by Consumers Energy, a first of its kind event, will feature a strolling dinner, dessert and drink stations, live and silent auctions, music, a photo booth and so much more. The event will also feature a special question and answer session from Dale Inman, Rusty Wallace and Leonard Wood. The MIS Charity Dinner will benefit both the Henry Ford Allegiance Health Foundation Patient Immediate Needs Fund and the MIS Cares Fund.

    Fans can purchase tickets to the event starting at $90 or guests can make it a weekend experience starting at $179. The weekend experience includes a center grandstand ticket to the Monster Energy NASCAR Cup Series FireKeepers Casino 400 on Sunday, a ticket to the NASCAR XFINITY Series LTi Printing 250 on Saturday and the Charity Dinner presented by Consumers Energy. Fans can purchase an individual ticket or a weekend package at www.mispeedway.com/charitydinner or by calling 888-905-7223.

    The MIS Charity Dinner presented by Consumers Energy will start at 6 p.m. and guests can immediately make their bids for the silent auction items. But make sure you keep a watch so you don’t get out bid throughout the evening.

    Tickets to the two NASCAR weekends are on sale now. Tickets start at $35 for the FireKeepers Casino 400 on June 10 and the Consumers Energy on Aug. 12. Fans can find the perfect campsite for their families and friends in any of the different campgrounds at the track starting at $160. Fans can purchase tickets and campsites at www.mispeedway.com or by calling 888-905-7223.

    Children 12 and under are free on Fridays and Saturdays. On Sundays, children 12 and under tickets start at $15. Children 12 and under can attend three days of NASCAR action for just $15, ensuring families a weekend of fun at affordable prices.

    Sunday ticket holders can stick around on Saturday after the NASCAR XFINITY Series LTi Printing 250 for a free post-race concert featuring the bands FireHouse and 38 Special located behind Turn 3. In August, fans with a Sunday admission can stay after the NASCAR Camping World Truck Series Corrigan Oil 200 for the free concert featuring The Cadillac Three.

    Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is NASCAR’s fastest racetrack. It has been the love of NASCAR racing and the thrill of a great time for race fans and drivers alike for 50 years.

  • Sauter Defends Dover Title and Wins the ‘JEGS 200’

    Sauter Defends Dover Title and Wins the ‘JEGS 200’

    Johnny Sauter marked his 40th birthday earlier this month and celebrated in style at Dover International Speedway on Friday with a victory in the “JEGS 200” NASCAR Camping World Truck Series race.

    Sauter is only the second driver to win multiple NASCAR Camping World Truck Series races at Dover (Kyle Busch has four wins) and is the first to have back-to-back wins since Busch accomplished the feat in 2013-14.

    “I couldn’t be more proud to win this race the way we did,” Sauter said. “When you tame this place, you’ve really done something.”

    Sauter’s victory came in the longest NASCAR Camping World Truck Series race in Dover history – 210 laps – and included a green-white-checkered finish.

    The overtime laps followed one of the most thrilling duels of this NASCAR season between Sauter and pole-winner Noah Gragson, who grabbed the lead following a restart on lap 188 and held off several Sauter charges.

    Gragson blocked one Sauter attempt exiting Turn 2, causing Sauter to scrape the wall. Several laps later, Sauter tried again on the outside. With Sauter’s truck partially clear, Gragson made contact with Sauter entering Turn 3, causing the 19-year-old to spin out.

    “We were going wreckers or checkers,” said Gragson, who finished 20th and led 60 laps. “Today, we were wreckers.”

    Sauter praised Gragson for visiting him in Victory Lane and predicted he would have more battles with the young driver in the future.

    “He’s obviously going to be a guy we will race against for the championship,” Sauter said. “You’ve got to get to the finish of these races.”

    The crash on Lap 199 led to a long caution period before the green-white-checkered finale. On the final restart, Sauter pulled away from Matt Crafton to notch his 19th career NASCAR Camping World Truck Series victory.

    “It’s not every day you get a truck like that,” said Sauter, who led 137 laps in the GMS Racing No. 21 Chevrolet. “When you have a truck as fast as ours, you have to find a way to win the race.”

    Crafton finished second, more than half a second behind Sauter. Justin Haley was third, followed by David Gilliland and 17-year-old Harrison Burton. Gilliland’s 17-year-old son Todd was 10th, one lap down.

    “Noah and Johnny were putting on a good show,” Crafton said. “We just didn’t have any short-run speed. I tried everything I could [at the end]. All in all, not a bad day.”

    Sauter averaged 98.386 mph in the race which lasted 2:08:04. Seven caution flags flew taking up 46 laps as Sauter increased his lead in the NASCAR Camping World Truck Series point standings to 51 points over Ben Rhodes, who finished eighth.

    “This is such a cool place to race at,” Sauter said. “I turned 40 this week. I just want everyone to know how much I appreciate it.”

  • Roush Fenway Launches #DoYouKnowJack Campaign

    Roush Fenway Launches #DoYouKnowJack Campaign

    Fans encouraged to Vote Jack Roush and use #DoYouKnowJack hashtag on social media

    DOVER, Del. (May 5, 2018) – Roush Fenway is asking fans #DoYouKnowJack? Of course, the question is rhetorical when it comes to legendary team owner and 2019 NASCAR Hall of Fame nominee Jack Roush. Roush stands as the all-time winningest car owner in NASCAR history with 325 wins across the three major series. Roush has more than twice the wins of last year’s entire 2018 Hall of Fame class combined, and his 325 wins in NASCAR’s three major series are 54 more than that of the entire classes of 2015, 2016 and 2018 combined.

    However, others point out that success is just the tip of the iceberg for Roush’s contribution to the sport of NASCAR.

    “There are a lot of things that people don’t know about Jack Roush,” said NASCAR Hall of Famer Mark Martin. “But I’ll tell you this, without Jack Roush you’ve probably never heard of Mark Martin. You might have never heard of Carl Edwards and Matt Kenseth or Greg Biffle or Jeff Burton or a lot of others. Jack gave us the chance to drive his racecars and the chance to succeed at the highest level doing what we loved to do.

    “I can’t say enough about the opportunity Jack gave me,” added Martin. “He gave me a second chance, when no one else would and if not for Jack Roush, I can assure you my name wouldn’t be there in that Hall today.”

    Developer of Talent

    Over the past 31 seasons, Jack Roush has afforded the opportunity for 55 different drivers to race his Fords in NASCAR competition. Nineteen of those drove those Fords to victory lane, with 14 of them first time NASCAR winners.

    “When you look at the nine different drivers that have won races for Jack in the Cup Series,” added Martin. “Eight of those were first time winners. We were guys that very likely might have never been in that position if not for Jack Roush.”

    In fact, six different drivers have won 14 or more races racing for Roush and three of those drivers won over 20 races at NASCAR’s highest level, with a handful most likely destined for the NASCAR Hall of Fame.

    Perhaps no stat says more about Roush’s commitment to development than the fact that on 13 occasions, Roush has helped drivers to NASCAR rookie of the year awards.

    Innovator

    Roush’s accomplishments in the sport do not stop with on-track opportunity. An engineer at heart, Roush has always employed a solutions-based approach, be it in competition, business or safety initiatives. He has been involved in numerous safety innovations, including the revolutionary roof flaps designed to disrupt airflow and prevent cars from going airborne that now are standard equipment for all NASCAR race cars.

    The Love of Horsepower

    Roush’s passion for engine building and the quest for horsepower has been well documented over the years. To date, Roush engines have powered Fords to NASCAR victory lane on 443 occasions and to the pole 363 times. Roush was the sole supplier of engines to his team from 1988 until he merged with fellow engine enthusiast and NASCAR Hall of Famer Robert Yates to form RoushYates engines in 2004. The merger yielded immediate success, with Ford duo of Greg Biffle and Elliot Sadler winning the front row at the Daytona 500 pole day and Kurt Busch’s RoushYates powered Ford winning the 2004 Cup Championship.

    #DoYouKnowJack Breakdown

    Finder and Developer of Talent –

    • 19 different drivers have won NASCAR races in Jack Roush Fords.

    o   It was the first NASCAR win for 14 of the 19

    • 9 different drivers have won NASCAR Cup races in Jack Roush Fords

    o   It was the first Cup win for 8 of the 9 drivers

    • 8 of those drivers were first time winners in Jack Roush Fords.
    • 6 different drivers have won 14 or more races in Jack Roush Fords.
    • 3 of those drivers won over 20 races at NASCAR’s highest level.
    • 55 different drives have driven Jack Roush Fords in NASCAR competition, of those 55 only Jamie McMurray came to Roush with a win at the Cup level.
    • On 13 different occasions, Jack Roush has helped drivers to Rookie of the year honors.
    • Jack Roush notable discoveries:

    o   Mark Martin – NASCAR Hall of Famer

    o   Jeff Burton – Over 20 NASCAR Wins

    o   Matt Kenseth – 2003 Cup Champion, 2-time Daytona 500 Winner

    o   Kurt Busch – 2004 Cup Champion

    o   Kyle Busch – NASCAR Cup Champion

    o   Greg Biffle – Two-time NASCAR Champion

    o   Carl Edwards – 2-time NXS Champion, Over 72 time NASCAR Winner

    o   Chris Buescher – NXS Champion, Cup Winner

    o   Ricky Stenhouse Jr. – 2-time NXS Champion, Cup Winner

    • NASCAR Record 325 Wins as a car owner

    o   137 Cup wins

    o   138 NXS Wins

    o   50 Truck Wins

    Engine Builder –

    • 441 NASCAR wins as an engine builder
    • 358 NASCAR Poles as an engine builder

    Overall Achievements –

    • 2000 NASCAR Camping Work Truck Series Champion with Greg Biffle
    • 2002 NASCAR Nationwide Series Champion with Greg Biffle
    • 2003 NASCAR Sprint Cup Series Champion with Matt Kenseth
    • 2004 NASCAR Sprint Cup Series Champion with Kurt Busch
    • 2005 Placed 5 cars into the NASCAR Sprint Cup Chase
    • 2007 NASCAR Nationwide Series Champion with Carl Edwards
    • 2007 100th NASCAR Sprint Cup Series win with Carl Edwards at Dover
    • 2009 100th NASCAR Nationwide Series win with Greg Biffle at Phoenix
    • 2009 50th NASCAR Truck Series win with Colin Braun at Michigan
    • 2010 Turned 1,000,000th mile in NASCAR Sprint Cup Series
    • 2011 NASCAR Nationwide Series Champion with Ricky Stenhouse Jr.
    • 2011 NASCAR Nationwide Series Owner’s Champion
    • 2012 300th NASCAR Sprint Cup Series win with Matt Kenseth at the Daytona 500
    • 2012 NASCAR Nationwide Series Champion with Ricky Stenhouse Jr.
    • 2015 NASCAR Xfinity Series Champion with Chris Buescher
    • 2016 Class of 2017 NASCAR Hall of Fame Nominee
    • 2016 Recipient of 2016 Buddy Shuman Award
    • 2017 Class of 2018 NASCAR Hall of Fame Nominee
    • 2017 Inducted into Automotive Hall of Fame
  • Full Weekend Schedule for Dover

    Full Weekend Schedule for Dover

  • It’s a girl! Dale Jr., Amy welcome new baby

    It’s a girl! Dale Jr., Amy welcome new baby

    Staff Report | NASCAR.com

    Since announcing a “baby Earnhardt” was on the way in October 2017, Dale Jr. and wife Amy have had the racing community eagerly awaiting the arrival of their baby girl.

    And now, the countdown is over.

    The happy couple welcomed Isla Rose Earnhardt on April 30, the first child for both, revealing the baby’s birth on Tuesday morning.

    Dale Jr. has been open about his excitement to enter the fatherhood fraternity throughout the pregnancy. Sharing his thoughts on social media, the former driver has given fans an inside look into the couple’s experience. He even gave updates on the size of the baby throughout the trimesters on Twitter.

    RELATED: Drivers send well wishes | How Amy told Dale Jr. she was expecting

    The baby was born the day after what would have been Dale Earnhardt’s 67th birthday.

    In an interview on the Dan Patrick Show, he talked about how quickly his life has changed since hanging up the fire suit at the end of the 2017 Monster Energy NASCAR Cup Series season.

    “You’re driving 200 mph last year and now you’re going to try to put a baby seat in a Suburban — what happened to you, Junior,” Patrick quipped at Earnhardt, who laughed.

    “I’m becoming a father,” he said.

    Earnhardt Jr., who is 43, and Amy wed on New Year’s Eve in 2016.

    MORE: Dale and Amy through the years | Dale Jr.: ‘So blessed’

  • Ford Performance NASCAR: Talladega-Trevor Bayne Statement

    Ford Performance NASCAR: Talladega-Trevor Bayne Statement

    Trevor Bayne, driver of the No. 6 AdvoCare Ford Fusion, gave a statement to media members regarding the news earlier this week that Matt Kenseth will now share the seat of the 6 car for the remainder of the 2018 campaign, at Talladega Superspeedway prior to the first Monster Energy NASCAR Cup Series practice Friday. Bayne did not take questions.

    TREVOR BAYNE, No. 6 AdvoCare Ford Fusion — “I appreciate you all coming out here over to the hauler. The purpose of doing this is because I know how this works and I didn’t want everybody wasting their time chasing me around all weekend trying to get a quote. I have a brand new PR guy inside and I would like to break him in the right way. I wanted to get you all together to let you know that first of all, my health is 100%. I am as fit physically, mentally and spiritually as I have ever been to do my job well.

    “The second part is that my desire is still as it has always been since I was five-years-old to come to the track every weekend to contend for wins and championships and be a driver at the top level in the Cup Series. Nothing there has changed. I am still going to pursue that because I feel I have the ability to do that. Right now I don’t have much more to add to that. I want to respect your time and I know you have a ton of questions after everything that has happened this week but if you could just allow me to come into the garage and talk to my team and work through this weekend, I would love to have that opportunity. I am here to win Talladega as I had planned to do before any of this. That is what I am going to do. That you guys so much. Again, I want to be respectful to you. Thanks.”

  • NASCAR Welcomes ARCA To The Family

    NASCAR Welcomes ARCA To The Family

    Daytona Beach, Fla. (April 27, 2018) – In a move designed to strengthen a relationship that dates back more than 60 years, NASCAR announced today the acquisition of the Automobile Racing Club of America (ARCA).

    Both NASCAR and ARCA, a Midwest-based sanctioning body for stock car auto racing, share a long history: ARCA founder John Marcum raced against Bill France Sr. and worked as a NASCAR official. More recently, the series has provided a valuable platform for talented drivers looking to make it to NASCAR’s national series.

    “Our NASCAR family has long had a special connection with our friends at ARCA, and this is a logical step in demonstrating our commitment to the next generation of racers,” said Jim France, NASCAR vice chairman, executive vice president and member of the sport’s founding family. “This continues the legacy our sport was built upon and will deliver the great racing our fans expect.”

    France was the driving force behind the merger of GRAND-AM and the American Le Mans Series in 2012, creating the modernized International Motor Sports Association (IMSA) in 2014.

    ARCA began racing at Daytona International Speedway in 1964 at the behest of Bill France Sr. It kicked off its 66th season with 20-year-old Natalie Decker becoming the third female in the series to win a pole at Daytona and NASCAR Next alumnus Michael Self winning.

    The ARCA Racing Series will continue to operate under its current structure through the 2019 season. This year’s schedule of 20 races includes nine events at NASCAR national series venues, and three others at NASCAR Whelen All-American Series tracks – illustrating the bond between the two sanctioning bodies.

    “We are proud of the history and tradition of the ARCA Racing Series and the relationship we’ve built over six decades with NASCAR,” said Ron Drager, ARCA president and grandson of John Marcum. “We look forward to the opportunity to be more fully integrated with NASCAR and help shape the future of our sport.”

    About NASCAR

    The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit http://www.NASCAR.com and http://www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).

    About ARCA

    The Automobile Racing Club of America (ARCA) is among the leading and most versatile auto racing sanctioning bodies in the country. Founded in 1953 by John and Mildred Marcum, the organization administers nearly 100 events each year in multiple racing series, including the ARCA Racing Series presented by Menards, the ARCA/CRA Super Series and the ARCA Midwest Tour, plus weekly racing at Toledo and Flat Rock Speedways.

  • Coca-Cola Unveiled as Primary Sponsor for Austin Dillon and No. 3 Chevrolet Camaro ZL1 in 2018 Coca-Cola 600

    Coca-Cola Unveiled as Primary Sponsor for Austin Dillon and No. 3 Chevrolet Camaro ZL1 in 2018 Coca-Cola 600

    Defending race winner will carry iconic Coca-Cola colors for 600-mile race during Memorial Day Weekend at Charlotte Motor Speedway

    WELCOME, N.C. (April 26, 2018) – Coca-Cola, one of the world’s iconic brands, will be featured as primary sponsor on the No. 3 Chevrolet Camaro ZL1 at Charlotte Motor Speedway during the 2018 Coca-Cola 600. Coca-Cola’s longtime partnership with Richard Childress Racing (RCR) will continue its deep-rooted history over Memorial Day Weekend with defending race winner Austin Dillon carrying the Coca-Cola colors. Dillon recorded his first-career Cup Series victory last May at Charlotte Motor Speedway in the Coca-Cola 600, one of NASCAR’s crown jewel races.

    The red and white patriotic paint scheme was unveiled today at Fort Bragg military installation in front of U.S. servicemen and women prior to a lunch with several gold-star families.

    “Coca-Cola has made NASCAR’s Memorial Day Weekend a bucket-list experience for race fans,” said Dillon, a member of the Coca-Cola Racing Family. “I’m thrilled to have Coca-Cola as our primary sponsor for the Coca-Cola 600 – one of NASCAR’s flagship racing events. Coca-Cola has played a critical part in my NASCAR career and I look forward to continue representing the brand and defending my title as Coca-Cola 600 champion.”

    Coca-Cola’s involvement with NASCAR dates back 50 years and its partnership with RCR began in 1998. Its comprehensive marketing approach has engaged millions of fans, customers and employees and has earned Coca-Cola recognition as being one of the most recognized brands in the sport. Dillon was introduced into the Coca-Cola Racing Family in 2014 when he became a full-time Cup Series driver. Coca-Cola last appeared as a full primary sponsor with RCR 20 years ago in the 1998 NASCAR Thunder Special Motegi in Motegi City, Japan. Dale Earnhardt Sr. drove the No. 3 Coca-Cola Chevrolet to an eighth-place finish in the 300-mile exhibition race.

    Coca-Cola’s continued loyal support of the U.S. Armed Forces was on display Thursday at Fort Bragg when several service members helped unveil the No. 3 Chevy. Coca-Cola recognizes service members at the race track through its successful six-week platform, “NASCAR Salutes Refreshed by Coca-Cola,” which runs from May to June and aims to recognize uniformed men and women.

    “As a founding partner of the USO, The Coca-Cola Company has a longstanding history of supporting the U.S. military, veterans and their families,” said Ben Reiling, Director, Motorsports, Coca-Cola North America. “We are thrilled to continue to support U.S. service members with the NASCAR Salutes program and to continue our partnership with defending Coca-Cola 600 champion Austin Dillon.”

    Last May, Dillon raced his way to victory during the Coca-Cola 600, recording his first-career Cup Series victory and putting the legendary No. 3 car in Victory Lane for the first time in 17 years. Dillon is a two-time NASCAR champion and won the 2018 Daytona 500 earlier this season.

    ###

    About The Coca-Cola Company:
    The Coca-Cola Company (NYSE: KO) is the world’s largest total beverage company, offering over 500 brands to people in more than 200 countries. Of our 21 billion-dollar brands, 19 are available in lower- and no-sugar options to help people everywhere more easily control added sugar. In addition to our namesake Coca-Cola drinks, some of our household names around the world include: AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater, and Zico coconut water. At Coca-Cola, we’re serious about making positive contributions to our world. That starts with reducing sugar in our drinks and bringing new and different drinks to people everywhere. It also means continuously working to reduce our environmental impact, creating rewarding careers for our associates, and bringing economic opportunity wherever we operate. In fact, together with our bottling partners, we employ more than 700,000 people around the world. For more information, visit our digital magazine Coca-Cola Journey at www.coca-colacompany.com and follow The Coca-Cola Company on Twitter, Instagram, Facebook and LinkedIn.

    The fairlife® brand is owned by fairlife, LLC, our joint venture with Select Milk Producers, Inc., and fairlife’s products are distributed by our Company and certain of our bottling partners.

    About Richard Childress Racing:
    Richard Childress Racing (rcrracing.com) is a renowned, performance-driven racing, marketing and manufacturing organization. Incorporated in 1969, RCR has earned more than 200 victories and 17 championships, including six in the Monster Energy NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR XFINITY Series and NASCAR Camping World Truck Series and is a three-time winner of the Daytona 500 (1998, 2007, 2018). Its 2018 Cup Series lineup includes two-time NASCAR champion, 2017 Coca-Cola 600 winner and 2018 Daytona 500 champion Austin Dillon (No. 3 Dow/American Ethanol/AAA Chevrolet) along with 2008 Daytona 500 champion and 2013 Brickyard 400 winner Ryan Newman (No. 31 Caterpillar/Grainger/Bass Pro Shops & Cabela’s/Liberty National Chevrolet). Its XFINITY Series program includes a multi-driver lineup with the No. 3 Chevrolet including Austin and Ty Dillon, Jeb Burton, Shane Lee and Brendan Gaughan, first-year RCR driver Matt Tifft (No. 2 Nexteer/Tunity/Surface Sunscreen Chevrolet) and second-year XFINITY Series driver Daniel Hemric (No. 21 South Point Hotel & Casino Chevrolet).

  • Bell wins at Richmond; Sadler collects $100,000

    Bell wins at Richmond; Sadler collects $100,000

    Christopher Bell held off his Joe Gibbs Racing teammate to win Friday nights NASCAR Xfinity Series race ToyotaCare 250 at Richmond Raceway.

    “My teammate was really good. I knew throughout both practices that both of our cars were going to be really strong. Joe Gibbs Racing has been producing really, really fast Camrys for the last couple weeks and it’s really shown.” Bell said.

    This was Bell’s second career victory in the series. Bell also has the most laps-led among active drivers in the NXS after eight races with 192.

    “I’m just really thankful for all of our partners at Rheem, GameStop, Toyota, TRD and everyone that was watching on the Xfinity X1 app, Xfinity for supporting the series and thank you to all of the fans that came out.” Bell said.

    Elliott Sadler won the first stage and finished third. Sadler also won the $100,000 bonus as the top finisher in the Dash for Cash and holds the series points lead by 29 points

    “To not win the race is bad, but to win the $100,000 is great.” said Sadler

    Matt Tifft had a strong run and finished fourth.

    “That was more work than I thought I was going to have to do tonight. We were definitely a top-three car, we just needed a Cup race worth of distance to get there.” said Cindric. “We had a great long-run car all night and definitely a car that was able to contend for the win. I’m really, really happy with the guys.”

    Austin Cindric finished fifth and will be in the Dash for Cash next weekend at Talladega along with Bell and Sadler.

    “It feels great to put together a weekend from start to finish like this and finally get the result we deserve to go along with it. Our No. 2 National Brain Tumor Society Chevrolet Camaro was fast all day long.” said Tiff.