Category: Featured Headline

AXALTA AND LIBERTY UNIVERSITY ON BOARD AS PRIMARY SPONSORS

CONCORD, N.C. (Aug. 9, 2017) – Record-breaking teenager William Byron will drive for 12-time NASCAR Cup Series champions Hendrick Motorsports beginning next season. He will debut at stock car racing’s highest level in the 2018 Daytona 500 and compete for rookie of the year honors.

Byron’s No. 5 Chevrolet team will feature sponsorship from Axalta Coating Systems and Liberty University, which currently support the 19-year-old driver in the NASCAR Xfinity Series. Beginning in 2018, the two primary sponsors will cover the majority of Byron’s Cup races annually. Additional details of the multi-year partnerships will be announced at a later date.

In 2016, Byron turned in the most successful debut season in Camping World Truck Series history with a NASCAR national series rookie record seven victories. This year, the Charlotte, North Carolina, native progressed into the Xfinity Series, where he has already earned three wins — Iowa, Daytona and Indianapolis — and currently ranks second in the standings after 20 of 33 races with Hendrick Motorsports affiliate JR Motorsports.

“It hasn’t sunk in yet,” said Byron, who will turn 20 on Nov. 29. “Mr. (Rick) Hendrick has built such a great team. The people at Hendrick Motorsports have dedicated their lives to giving their drivers the best chance to win every weekend. I have a responsibility to them to work hard and put everything I have into this opportunity. They need to know I’m always giving 100 percent because that’s what they do.

“When I told my parents that I wanted to drive race cars, they supported me and believed I could do it. Without them, there’s no way this would be possible. Axalta and Liberty University are awesome partners, and I’m so thankful for their faith in me. I’m going to do all I can to make my family, my sponsors and my teammates proud and represent them all in the right way.”

Hendrick Motorsports signed Byron in August 2016. Next season, he will join drivers Chase Elliott, Jimmie Johnson and Alex Bowman as a member of the four-car NASCAR Cup Series operation.

“At every step, William has proven how quickly he can adapt,” said Rick Hendrick, owner of Hendrick Motorsports. “Some drivers have raw talent and some have a strong work ethic. William has both. It’s impressive to see a young guy who never gets rattled and instinctively knows how to communicate with his team. That level of commitment, poise and pure ability is rare at any age. I think he’s just scratching the surface.”

Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, became a sponsor of Byron’s Xfinity Series effort this season. With primary sponsorship across teammates Byron and Alex Bowman (15 races), the company will increase its already significant presence with Hendrick Motorsports in 2018. Axalta has been a Hendrick Motorsports corporate partner since 1992 and recently opened its state-of-the-art Customer Experience Center on the team’s campus.

Liberty University began its support of Byron in 2014 when he drove late models for JR Motorsports and is now in its fourth season sponsoring the driver. Founded in 1971 and located in Lynchburg, Virginia, Liberty University is the largest private, nonprofit university in the United States, the largest university in Virginia and the largest Christian university in the world. Byron is currently a sophomore student working toward an undergraduate degree in business communications through the school’s online education program.

“To have this opportunity with a new partner (to Hendrick Motorsports) in Liberty University and to grow what’s been an incredible long-term relationship with Axalta, it’s very special,” Hendrick said. “These are two sponsors who have already built effective programs around our sport and now see even more possibilities. It’s a big compliment to William, who has been a terrific ambassador for them both, and we look forward to a bright future together.”

WILLIAM BYRON YEAR-BY-YEAR:

2017: As a rookie, has posted three wins, one pole position, seven top-five finishes and 14 top-10s through 20 of 33 races in the Xfinity Series. Recorded wins at Iowa Speedway and the iconic venues of Daytona International Speedway and Indianapolis Motor Speedway. Currently second in driver points, first in playoff points and leads the rookie of the year standings.

2016: Recorded the most successful rookie season in NCWTS history with seven wins (a national series rookie record), three poles, 11 top-five finishes and 16 top-10s driving for Kyle Busch Motorsports. Named rookie of the year after leading 21 percent of the season’s total laps and securing the NCWTS owner championship. Started two ARCA Racing Series events, finishing second and eighth. Signed by 12-time NASCAR Cup Series champions Hendrick Motorsports in August.

2015: Crowned NASCAR K&N Pro Series East champion after posting four wins, three pole positions, five top-five finishes and 11 top-10s. In 14 events, led 740 of the season’s 1,730 total laps (43 percent). Started two K&N Pro Series West races, recording two top-five finishes. Competed in two ARCA events, earning a second-place finish in his series debut after leading 120 of 200 laps at Indianapolis Raceway Park. Won the pole at Kentucky in second ARCA start. Posted one win and three top-five finishes in three CARS Super Late Model races. Made NASCAR national series debut with a NCWTS start Nov. 13 at Phoenix. Outside of racing, earned the Boy Scouts of America rank of Eagle Scout, the highest advancement rank in scouting.

2014: Turned professional in legends cars in January and promptly won the Charlotte Winter Heat Series U.S. Legend Car Pro championship. Crowned Pro Legends champion at the Winter Nationals at Florida’s Auburndale Speedway after winning six of six races. Gained experience in full-sized stock cars across the U.S. Legend Car Pro division, NASCAR Whelen All-American Series late model division and select pro late models. Signed to compete regionally for Dale Earnhardt Jr.’s late model program at JR Motorsports, competing 21 times at North Carolina’s Hickory Motor Speedway. Earned first-ever victory in a stock car on Sept. 6 at Hickory. Named the state of North Carolina’s rookie of the year in the NASCAR Whelen All-American Late Model Series. In total, competed 56 times with 11 wins, 24 pole awards, 29 top-three finishes and 37 top-five finishes.

2013: After racing exclusively online, began competing in the U.S. Legend Car Young Lions division. Raced in 69 legends car events across the United States, posting 33 wins, 59 top-five finishes and 64 top-10s en route to the U.S. Legend Car Young Lions national championship. In addition, won the 2013 ThursdayThunder Young Lions championship at Atlanta Motor Speedway and the Young Lions all-star race at Charlotte Motor Speedway.

ABOUT AXALTA COATING SYSTEMS:
Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 150 years of experience in the coatings industry, the 13,600 people of Axalta continue to find ways to serve our more than 100,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit Axalta.com and follow us @Axalta on Twitter and on LinkedIn.

ABOUT LIBERTY UNIVERSITY:
Liberty University, founded in 1971, is the largest private, nonprofit university in the nation, the largest university in Virginia, and the largest Christian university in the world. Located near the Blue Ridge Mountains on more than 7,000 acres in Lynchburg, Virginia, Liberty offers more than 550 unique programs of study from the certificate to the doctoral level. More than 250 programs are offered online. Liberty’s mission is to train Champions for Christ with the values, knowledge, and skills essential for impacting tomorrow’s world.

ABOUT HENDRICK MOTORSPORTS:
Founded by Rick Hendrick in 1984, Hendrick Motorsports has earned 249 points-paying race victories and a record 12 car owner championships in the premier NASCAR Cup Series. The organization fields four full-time Chevrolet teams on the Cup circuit with drivers Kasey Kahne, Chase Elliott, Jimmie Johnson and Dale Earnhardt Jr. Headquartered in Concord, North Carolina, Hendrick Motorsports employs more than 600 people. For more information, please visit HendrickMotorsports.com or interact on Twitter, Facebook and Instagram.

CONCORD, N.C. (Aug. 7, 2017) – Hendrick Motorsports and Kasey Kahne will end their six-year run together following the 2017 NASCAR Cup Series season. The driver has been released from the final year of his contract, allowing him to immediately pursue opportunities for 2018.

“Kasey has worked extremely hard,” said Rick Hendrick, owner of Hendrick Motorsports. “He’s a tremendous teammate and person, and he has been totally dedicated to our program since day one. I’ve always believed that he’s a special talent, and I know he will thrive in the right situation. We will do everything we can to finish the season as strong as we can.”

Kahne, 37, will complete the 2017 NASCAR Cup Series schedule for Hendrick Motorsports. He was signed by the organization in April 2010, nearly two years before his February 2012 debut in its No. 5 Chevrolet. Now in their sixth season together, Kahne has earned six of his 18 career points-paying Cup victories with the No. 5 team.

“I’d like to thank Rick and everyone at Hendrick Motorsports for their hard work and dedication, along with providing me a great opportunity and success over the last six years,” said Kahne, who most recently won July 23 at Indianapolis. “We won six races together and I’m coming off of one of the biggest wins of my career at the Brickyard, which has given the (No.) 5 team a lot of momentum heading into the playoffs. We still have a lot of racing left in 2017 and finishing strong is our top priority. I look forward to what the next chapter in my career holds.”

Hendrick Motorsports will announce 2018 plans for its four-car operation at a later date.

ABOUT HENDRICK MOTORSPORTS:
Founded by Rick Hendrick in 1984, Hendrick Motorsports has earned 249 points-paying race victories and a record 12 car owner championships in the premier NASCAR Cup Series. The organization fields four full-time Chevrolet teams on the Cup circuit with drivers Kasey Kahne, Chase Elliott, Jimmie Johnson and Dale Earnhardt Jr. Headquartered in Concord, North Carolina, Hendrick Motorsports employs more than 600 people. For more information, please visit HendrickMotorsports.com or interact on Twitter, Facebook and Instagram.

• ExxonMobil’s Mobil 1 has been the ‘Official Motor Oil of NASCAR^®’ since 2003.
• NASCAR sponsorship helped support the recent launch of Mobil 1™ Annual Protection motor oil. 

 CHARLOTTE, N.C. – Today, at the NASCAR Fuel for Business meetings in New York City, ExxonMobil and NASCAR^® announced the renewal of a long-standing partnership, continuing to designate its Mobil 1™ brand as the “Official Motor Oil of NASCAR^®”. The newly signed agreement will extend the successful partnership to 20 years, which has been highlighted by marketing and technological innovation that has catalyzed growth across both entities.

“We are delighted to continue to serve as the ‘Official Motor Oil of NASCAR’,” said Kai Decker, global motorsports manager at ExxonMobil. “The renewed partnership allows us to connect with racing fans of the most popular and exciting motorsport series in the country. NASCAR has also been integral in helping support the launch of Mobil 1^TM Annual Protection motor oil.”

ExxonMobil extensively used their “Official Motor Oil of NASCAR” status to help launch Mobil 1 Annual Protection motor oil, which allows drivers to go one full year – or 20,000 miles whichever, comes first – between oil changes. For the breakout product’s nationwide advertising campaign, Stewart-Haas Racing driver Kevin Harvick features as the hero of the commercials, while also being featured in a prominent video series on social media. A new digital video series featuring the entire Stewart-Haas Racing team is also supporting the new product. Furthermore, the Mobil 1 Annual Protection product appeared as a primary sponsor on the hood for each of the Stewart-Haas Racing drivers at NASCAR tracks throughout the 2017 season.

To further support the launch of Mobil 1 Annual Protection motor oil, ExxonMobil will host a fan-friendly event at Plaza33 outside New York City’s most iconic basketball arena on Wednesday, August 16. Kevin Harvick will be in attendance and fans will have the opportunity to meet the driver of the No. 4 car, while also taking part in unique activities.

Mobil 1^TM synthetic motor oil is used by more than 50 percent of teams competing in the Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™ and NASCAR Camping World Truck Series™. The use of these oils across all three series provides a testing ground for ExxonMobil engineers, who create products for race fans and general consumers, which are proven to perform under some of the most challenging of conditions.

“Mobil 1 is one of the most recognizable brands in the world and we are pleased to continue our longstanding partnership for years to come,” said Lou Garate, vice president, partnership marketing, NASCAR. “Our partner utilizes its official status as a powerful part of its marketing mix through advertising, packaging, point-of-sale and promotions, helping market NASCAR to millions of Americans.”

The continued partnership with NASCAR is increasingly beneficial to the brand. A recent study from Turnkey sports and entertainment found that at the end of the 2016 race season, the number of NASCAR race fans identifying Mobil 1^TM as the “Official Motor Oil of NASCAR” was at a three-year high, increasing steadily among avid and casual NASCAR fans each year since the end of the 2014 season. The proportion of NASCAR fans stating they would be more likely to purchase a product from an Official NASCAR Partner has also increased by 13 percent over the same period.

According to a recent independent study from Simmons Research, NASCAR fans are 30 percent more likely than non-fans to add or change motor oil themselves or have another household member do so.

About Mobil 1 ^TM in Motorsports

Racing provides the Mobil brand the ultimate testing ground to improve the technology in our range of oils and lubricants. Through each race season, our advanced products go to work in race cars to help improve their performance and efficiency. Mobil 1™ motor oils serve as the lubricant of choice for many of the world’s top race teams who compete in the most demanding and popular motorsports series in the world. The knowledge we gain through these partnerships is integral to how our scientists and engineers develop technologies and constantly push the boundaries. For more information, visit: www.mobil1racing.com.

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA^®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit NASCAR.com and IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).