Category: Featured Interview

Featured interviews from SpeedwayMedia.com

  • NASCAR BTS: Pocono Raceway Goes to the Dogs

    NASCAR BTS: Pocono Raceway Goes to the Dogs

    Many race fans not only like to camp for the weekend festivities, but they also enjoy bringing along their canine companions.  This week’s NASCAR Behind the Scenes takes a look at what Pocono Raceway is doing to make those four-legged fans feel right at home at the track.

    “We got a mission from the top when Brandon (Igdalsky, President and CEO of Pocono Raceway) said that we needed to think of some ways to continue to bring added value to our race fans,” Ben May, Chief Marketing Officer, said. “So, we came up with the unique idea of creating a Bark Park, a special area where dogs can play while their owners meet and socialize.”

    “We really wanted to attract people that maybe would not come to the race and dogs came to our mind.  We knew that race fans couldn’t come to Pocono Raceway for three days and leave their dogs home alone.”

    May acknowledged that while Pocono has allowed dogs in the infield in the campsite area for the past few years, there is a leash rule that they have to obey. The rules are that the dogs have to be on a leash or a runner and so cannot run freely.

    The Bark Park will address the problem of the leash and will be that newly created spot where dogs can run, play and meet other dogs in a safe place throughout the race weekend.

    “We already allowed dogs here so this was a natural progression for our love for dogs,” May said. “The Bark Park is like the dog park in your town or in your neighborhood. So, it’s a chance to let your dogs off the leash, stretch their legs and to, of course, have an added thing to do at the infield while you are here at the track.”

    The Bark Park will be located in the infield at Pocono Raceway, near the Infield Fan Center on Earnhardt Road. It will be provided free of charge and open to all fans who have secured an infield campsite.  The facility is 100 feet by 100 feet and features a secure gate, obstacles, and size-appropriate exercise areas.

    “Our goal is to have it be just like your dog park at home,” May said. “There will be obstacles there for the dogs, picnic tables for their owners, and places to hang out and talk about racing, dogs or life in general.”

    May anticipates that the Bark Park will be one new place where race fans can go to socialize with other race fans who love their dogs.

    “We found over the years that we have a ton of campers that have come here to Pocono Raceway and they always like to be next to the same people that they met ten years ago,” May said. “So, I think the Bark Park is just this added layer to the bonding and those relationships that the race fans have built amongst themselves.”

    When fans come to Pocono Raceway in June for the first race weekend, the track will be christening the new Bark Park. And fans who come out for that event may just see some of their favorite drivers’ pooches come to play and romp in the new area.

    “We are going to do a grand opening in June and we will definitely extend an invitation to some of the drivers, team owners and the folks in the motor coach lot,” May said. “They all have a ton of dogs so we hope they will come to the Bark Park and let them stretch their legs a little bit as well.”

    There are two other events that will celebrate Pocono Raceway going to the dogs, one a ‘Best in Show’ contest and the other a chance to win a dog house, complete with a porch, and a $200 gift card for dog food.

    To enter the ‘Best in Show’ contest, fans who have an infield camping spot can buy a limited edition Pocono Raceway dog tag.  This tag will be the entry ticket into the contest, where dogs will compete for ‘Best in Show’ prizes. The winning dog will be announced during the infield Block Party on Saturday night of the Pocono race weekend.

    The special dog tag will also grant additional access to the Bark Park for extra hours over and above what the public will receive.

    For more information about the dog tags, camping spots or to purchase tickets, fans can call 1-800-RACEWAY or visit www.poconoraceway.com.

    Fans can also register to win the dog house and the dog food gift card by visiting www.poconoraceway.com/barkpark.  The deadline to enter for this contest is July 31st.

    “When we launch products or new initiatives, we like to have several layers and make it fun,” May said. “And so far we are having a lot of fun planning this Bark Park for our race fans.”

     

  • NASCAR BTS: Roush Fenway’s Diversity Duo

    NASCAR BTS: Roush Fenway’s Diversity Duo

    Given NASCAR’s recent celebration of its 2016 NASCAR Diversity Awards, this week’s NASCAR Behind the Scenes highlights the dynamic and diverse pit crew duo from @roushfenway, Mike Russell and Rafael Diaz.

    These two members of the 2105 NASCAR XFINITY Series championship team with driver @Chris_Buescher were recognized for inspiring awareness of the sport through their competitive performance and outreach activities.

    Mike Russell served as the jack man for Buescher’s team.  And while winning the championship was exciting for him, the pit crew diversity award was a capstone for all of his hard work and effort.

    “This award means a lot to me,” Russell said. “It shows I’m being recognized, you know. People are looking and seeing what I’ve done.

    “It was a great moment in my career and knowing that all the hard work and effort paid off is a great thing.”

    Russell did not start off wanting to be a jack man for one of the powerhouse NASCAR teams. In fact, before getting involved with NASCAR’s Drive for Diversity program, Russell actually knew very little about the sport of stock car racing.

    “I’m from a little town called Tillery, North Carolina,” Russell said. “I got out of work one day and I was watching TV. I saw a show called ‘Changing Lanes’ and I saw the pit crew part of it.”

    “That sparked me to want to get into racing. I did my research and then went to the NASCAR Technical Institute,” Russell continued. “Within that, they had a three-week pit crew program.”

    “As soon as they taught me the simple mechanics of a jack man, I knew from that day I wanted to do this.”

    “All the teachers were coming up to me saying I was pretty good and saying I should make it a career,” Russell said. “So, with their input and me feeling good about it, I looked more into it and that’s when I got in touch with the Drive for Diversity program.”

    “I started off doing ARCA races and that led into XFINITY races and after two years of being in the D4D program, I got hired on at Kyle Busch Motorsports on the 18 Truck. So, I did that for a full year and after that year was up, I got hired on at Roush Fenway as a jack man.”

    “And that’s where I’ve found a home.”

    Russell’s teammate Rafael Diaz also found a home at Roush Fenway Racing and was equally as thrilled to receive the pit crew diversity recognition.

    “It was really exciting and I didn’t expect the award,” Diaz said. “I just hope I can keep doing great things in this career.”

    Diaz took a slightly different path than his teammate when it came to pursuing his racing career. In fact, he had a whole other career in mind after his family moved from Mexico to Chicago.

    “Since I was little, I always played soccer,” Diaz said. “My goal was to become a professional soccer player.”

    “But around 15 years old, I injured my knee,” Diaz continued. “Race cars were my ‘Plan B.’ Knowing I couldn’t play soccer, my next plan was to get into racing. That’s why I moved to Charlotte.”

    “I met people in the Drive for Diversity program and I got in and started practicing,” Diaz said. “I became good at it and ended up at Roush Fenway. They gave me a great opportunity to prove myself.”

    Diaz has indeed proven himself as a rear tire changer for not only Chris Buescher’s championship team last year but also previously with Carl Edwards’ team.

    “I pitted Carl’s car and won a Sprint Cup race with him, as well as an All-Star Pit Crew competition with him,” Diaz said. “My son was actually born on the same day that we won with Carl Edwards in Sonoma, California.”

    “I was a little bit late for him but it was worth it.”

    Both drivers acknowledged that not only did they enjoy competing on the track, but they also highly valued working together as part of a team.

    “I do like the team camaraderie the best,” Russell said. “You want to do all you can for the next guy beside you and your teammates. We count on each other to get the job done.”

    “I do my 100 percent and he will give his all for me and we all come together and make a good thing happen.”

    For this dynamic duo, however, the most important part of receiving their diversity award was to be able to pave the way for other pit crew members from other backgrounds and ethnicities to follow in their footsteps.

    “I do feel like I am an inspiration,” Russell said. “There are a lot of new guys coming up through the Drive for Diversity program that I talk to all the time.”

    “That motivates them to stay at it, working hard and keeping at it. They see that I came from the program and I’m doing good, so they can do the same.”

    “You have to be committed, love what you do and do it to the best of your ability,” Russell said. “That’s what I think has led to our success.”

     

  • NASCAR BTS: Fanterning with Danica Patrick

    NASCAR BTS: Fanterning with Danica Patrick

    There is no doubt that Danica Patrick enjoys a significant fan base, but her new sponsor Nature’s Bakery has decided to take that fandom to a whole new level. This week’s NASCAR Behind the Scenes explores how fans of the No. 10 Nature’s Bakery Stewart-Haas Racing Chevrolet can qualify to be a Danica Patrick fantern.

    So, what exactly is a fantern? It is actually a cross between a fan and an intern, a concept developed by Nature’s Bakery Sponsorship Marketing Manager Tyler Key.

    “I did come up with that idea,” Key said. “I actually spent the last five years as the Director of Marketing and Activation at Michael Waltrip Racing (MWR). It was a program that I created at MWR going into the 2014 season and we ran it successfully for over two years.”

    “It’s kind of been my baby throughout as I always have the mindset of creating one fan at a time.”

    Key also felt that it was also a fit for Danica’s new sponsor Nature’s Bakery, a company founded in 2010 making on-the-go snacks that are delicious, convenient, and healthy. With the company’s tagline of ‘Energy for Life’s Great Journeys,’ the Fantern Program was just the right match.

    “I wanted to give these fans a great journey of getting to intern for one race and seeing all the different parts of racing. Everyone sees the action on the track on Sundays but there is so much more that goes into a race day journey, from setting up the pit box to sponsor appearances.”

    “I thought it would be a cool experience to share all that with fans and let them share it all with other fans through their social media connections.”

    To say that the founders of Nature’s Bakery, as well as driver Patrick, were thrilled with this new fantern notion would be an understatement.

    “Our new Fantern Program is a great way to get fans engaged with our new partnership,” Dave Marson, founder of Nature’s Bakery, said. “We’re taking a different approach to our racing program and this is the first of many initiatives we look forward to embarking on.”

    “I really like the out-of-the-box approach Nature’s Bakery is taking with our partnership,” Patrick said. “The Fantern program is just one example of what they have in store and I’ll look forward to meeting all the fanterns at the track this season.”

    The fantern application deadlines will be rolling throughout the 2016 race year, with the due dates being three weeks before any race where the fan wants to intern.  In order to apply, fans have to visit www.NaturesBakery.com/Fantern and either submit their application through a one minute video or through several photos accompanied by a 500-word essay detailing their desire to be Danica’s fantern.

    “We’ve received close to one hundred applications already,” Key said. “This is a one day phenomenal experience where you select the race that is closest to you and if you’re selected, we’ve got you covered once you arrive to the track.”

    After being chosen, what should fanterns expect as part of their special blending of fandom and internship experience?

    “They get a hot pass and they get to bring one guest with them,” Key said. “They will get a fantern prize pack bag that will include a T-shirt, hat and lanyard. It will say #fantern on the back of the bag so they can have that keepsake for the event.”

    “The day will start off with them meeting a pit crew member, more than likely the No. 10 tire changer.  They will help the crew set up the pit box and they will be able to ask them any questions, which we have found of great interest to fans.”

    “And then after that, they will have a VIP tour of the pit, garage areas and hauler. One of the highlights is that the fantern will attend a 15 minute meet and greet with Danica and get to interact with her. We hope they take a picture or two to share on social media.”

    “Then they will go and eat lunch with our team. And after that, they will make their way to pit road where they will go out to the starting grid to get a picture with Danica next to the car before heading to the pit box area to watch the race from there.”

    “Depending on the guests at the race, we will also try to rotate the fantern up on the pit box during the race, which is another one-of-a-kind experience.”

    While the Fantern Program is just one of many unique programs that Nature’s Bakery plans to activate this year as part of their SHR and Danica Patrick sponsorship, it definitely is one that meets the motto of the new sponsor.

    “One of our mottos at Nature’s Bakery is to keep it simple and have fun,” Key said. “So, everything we do, we want to try to do that. Being a new sponsor to the sport, we simply want to give back to our fans and let them have fun.”

    “This is just one of many ways that we will be involving fans, from sampling our products at the track to taking other journeys with Danica Patrick.”

    “But right now, we are definitely putting out the call out for all those Danica Patrick fanterns to get their applications in and hope we see them at the track this 2016 season.”

     

  • NASCAR BTS:  Dover Seeking NASCAR’s Next Top Chef

    NASCAR BTS: Dover Seeking NASCAR’s Next Top Chef

    If you’ve ever wandered through the garage or camping areas at a NASCAR race, you know that there are some excellent cooks behind the grills and elaborate spreads on race day.

    This week’s NASCAR BTS takes you behind the scenes of a unique contest, sponsored by @MonsterMile , giving fans the opportunity to become NASCAR’s next top chef.

    “The contest is for our fans and followers to create and send in recipes for entrée items,” Lynn Sudik, Social Media Coordinator for Dover International Speedway, said. “We have a couple of parameters. It can be a hot or cold item, but it does have to be an entrée.”

    There are several other parameters that the next NASCAR top chef must meet, including that their recipe must cost less than $3 per serving to make, as well as it must be able to be mass produced.  The latter criteria is because the winning entrée will actually be sold at the concession stands on race weekend.

    The final rules are that all entries must include a list of ingredients, a photograph of the dish, and a brief synopsis of the inspiration for the recipe and how it relates to NASCAR racing at the Monster Mile.

    “People can submit via our dedicated email account which is monstermilecontest@gmail.com and we are accepting recipes until February 10,” Sudik said. “After all of the submissions come in, we will narrow it down to four finalists who will be notified by February 17.”

    “Those finalists will then have their dishes prepared for them at our Daytona 500 Watch Party on February 21. It will be held in Dover Downs Hotel and Casino at Fire and Ice.”

    “We will have the dishes prepared by our chefs in the hotel for a panel of judges who will then decide who the winner is for the contest.”

    Sudik is hoping that anyone who submits a recipe will plan to attend the Daytona 500 Watch Party. And the Speedway is throwing in a special incentive to entice their fans.

    “They will get a free Dover throwback T-shirt if they do, while supplies last of course.  So, there is definitely an incentive for entrants to come to the Watch Party for the big reveal of the winner. But the winner does not have to be present in order for their dish to be chosen.”

    According to Sudik, so far there has been a steady stream of recipes being submitted since the contest began on January 4. In fact, one fan got so excited that he posted the following to the Monster Mile website.

    “I want to be in this contest. My entree is a Red Wine Marinated Black Angus Ribeye with a Mixed Pepper Salsa. This is the same entree I used at the Crew Chef Challenge at Pocono July 30, 2004. And yes, I won the contest. I have also cooked this entree for several teams at the track, including Morgan Shepherd and Carl Long at Dover. So let’s get cooking. I am ready to win.”

    Sudik is hoping that kind of excitement continues all the way through the contest deadline and judging.

    “We’ve got some good recipes that I actually want to try myself,” Sudik said. “So, we’re really excited about it and we think it’s going to produce some really tasty dishes.”

    “We’ve got a wide variety of recipes like sandwiches and burgers but also some chicken dishes. It’s up to your imagination. I don’t want to reveal so much because there are such good recipes coming in.”

    “It will be tough for the judges to decide on a winner.”

    Not only does the winner have the privilege of being the Monster Mile’s top chef, but they also will get an experience of a lifetime come race day.

    “The winner also gets two tickets and two cold passes to the May 15 Sprint Cup race here at the Monster Mile,” Sudik said. “They will also have their meals taken care of that day. We will also have a feature article about the winner on our website, in the spring souvenir program and across our social media platform.”

    So, why is Dover Speedway undertaking the search for NASCAR’s next top chef?

    “We’re always trying to figure out different ways to engage our fans and followers, especially during the off-season when the NASCAR news is a little slower,” Sudik said. “We thought this would be a good opportunity to generate some buzz and really involve our fans in our property.”

    “At the end of the day, it is all about our fans.”

     

  • NASCAR BTS: Penn Mutual Gets Well With Jimmie Johnson

    NASCAR BTS: Penn Mutual Gets Well With Jimmie Johnson

    Ever wonder what a life insurance company has in common with a six-time NASCAR champion?

    This week’s NASCAR Behind the Scenes is all about the unique relationship that has developed between The Penn Mutual Life Insurance Company and Jimmie Johnson, all because of a Wellness Challenge.

    The relationship began last year with a connection between one of Penn Mutual’s advisors in California who just happened to have a contact with the Jimmie Johnson Foundation.

    “I was out in California meeting with Mark Mitchell, who is an advisor with our Pacific region,” Dave O’Malley, President & Chief Operating Officer of Penn Mutual, said. “We both actually share a love of cars so we were talking about racing and sports.”

    “One of the things that Mark does really well is a lot of experiential marketing. We were talking to him about that and he mentioned the Jimmie Johnson Foundation. We learned more about the Foundation’s mission and some of the things that it was up to, like the Wellness Challenge.”

    “As a life insurance company, wellness is important to us, and we were looking to do more around it. In addition, health care costs for us as a company continue to go up so promoting a good healthy lifestyle fits our corporate beliefs.  So, this seemed like a great partnership.”

    “Plus, Jimmie is just a terrific person and athlete and an even better spokesman. We decided this was the way for Penn Mutual to get involved.”

    This year, Penn Mutual is presenting the Wellness Challenge, which is comprised of three events, including a 5K run on Sunday, May 22, 2016 in Huntersville, NC; a Triathlon on Tuesday, July 26, 2016 in Waxhaw, NC; and a Triathlon on Sunday, September 11, 2016 in Davidson, North Carolina.

    New to the Wellness Challenge is a ‘Virtual Triathlon’ that anyone can do at their own pace and location.  The only stipulation is that the participant completes a 2.4-mile swim, a 112-mile bike ride and a 26.2 mile run all during the month of October.

    2016 also marks the second year of sponsorship of the Wellness Challenge by Penn Mutual. Penn Mutual does not just provide the funding, however, as their leadership team, as well as their associates, participate in the Wellness Challenge themselves, living out that commitment to wellness and good health by example.

    “Our associates do participate and I even participated in all three of the Wellness Challenges last year,” O’Malley said. “My results, however, are not as impressive as the six-time NASCAR champion.”

    “We did a few events last year to qualify for a chance to go to Charlotte and either run or walk in the 5K. So, we created some nice engagement with our home office associates.  The fact that these events are held in Charlotte fits extremely well with our presence in North Carolina. It really came together as the right fit and the right time for us.”

    Penn Mutual has even bigger plans to involve their associates from across the country in this year’s JJF Wellness Challenge.

    “We want to definitely enhance the sponsorship and the company’s engagement this year,” O’Malley said. “Last year, Jimmie came out to speak to our sales leaders. This year Jimmie will be in the Horsham (PA) home office area and we will be running a wellness challenge up here in August, tying into his appearance at Pocono Raceway.”

    “I think it’s going to be a really well-attended event in this area. We’re working out the details right now with Hendrick Motorsports to have the No. 48 Lowes Chevrolet here in our parking lot on the way up to the Pocono race.”

    For O’Malley, the relationship with Jimmie Johnson and the JJF Foundation is not only a corporate commitment but also a personal one.

    “I’ve been a NASCAR fan since I was a teenager,” O’Malley said. “My first favorite NASCAR driver was Bill Elliott. When he retired, I became a big Jeff Gordon fan and now with him retiring, I’m keeping the 24 and now I’m going back to an Elliott.”

    So, what are Penn Mutual’s hopes and dreams for this year’s sponsorship as they get well with Jimmie Johnson and the Foundation?

    “We are hoping to get even more engagement with our corporate teams and even connecting in a stronger way with each other through the wellness initiatives,” O’Malley said. “It’s been fun for us because when you think of Penn Mutual, we have our associates here in our home office in Pennsylvania, but we have about another 400 associates scattered throughout the country.”

    “So, being able to come up with ways for them to connect to our key corporate initiatives is a great way for us to expand our reach. We’re able to have participation from as far away as California to Pennsylvania and North Carolina.

    “If we can take that to the next level this year would be a great accomplishment.”

    And for Penn Mutual, there is an added benefit beyond connection and wellness. The company also has the opportunity to help raise funds for children in need.

    “Jimmie and his team really do a tremendous job with the Foundation and connecting back with the community. Being able to be a part of the Wellness Challenge and what the Foundation does to help children and education is most rewarding.

    “We couldn’t be happier with this relationship.”

    For more information on the Jimmie Johnson Foundation Wellness Challenge, visit www.jimmiejohnsonfoundation.org and for more information on Penn Mutual visit www.pennmutual.com.

     

  • Dave and Ryan Blaney Taking Big Steps in the New Year

    Dave and Ryan Blaney Taking Big Steps in the New Year

    Both Dave Blaney and his son Ryan are taking big steps in the New Year, with Ryan stepping into a full-time Cup ride and Dave taking a bit of a different path, stepping more fully back into his dirt track racing roots.

    “This is a big step for Ryan going full-time with the Wood Brothers 21 car and with Team Penske,” Dave Blaney said of his son’s recently announced opportunity. “But there have been lots of big steps along the way here for Ryan. The first big step was getting a great opportunity with Team Penske and Brad Keselowski’s truck team in 2012.”

    “The next big step was to get into the XFINITY car and then came the huge step of moving to the Wood Brothers’ car last year.”

    “And now another step is running full-time. It’s big steps all the way. It’s a big leap for any young driver to do all that.”

    Although he refuses to take any credit for it, Blaney also acknowledged that his son’s calm demeanor has helped him take the steps in his career that have led to his Sprint Cup racing opportunity.

    “Ryan does have a good head on his shoulders and a bit of a mild-mannered approach,” Blaney said. “He doesn’t run a million miles an hour until he hits something. He’s never been that way.”

    “So, that’s helped him through this process because he doesn’t have big setbacks. He is consistent so he doesn’t lose confidence and his team doesn’t lose confidence in him. That part has served him pretty well and that will continue to be that way.”

    While dad Blaney acknowledges that he has been there to guide his son during his rise in racing, he also credits others, such as the Team Penske drivers, as well as his new crew chief for what will be his next steps in the New Year.

    “I think the main thing is Brad took a liking to him and put him on his team and took him under his wing,” Blaney said. “Hanging around with Brad, Joey (Logano), everybody at Team Penske, there are a lot of smart people over there. They have definitely molded him into the driver that he is becoming.”

    “I also really like Jeremy (Bullins, crew chief),” Blaney said. “I’ve known him for a while. I think he’s got a lot of desire, just like Ryan. He is out there to prove himself as well.”

    “Sometimes you wouldn’t think a pretty new crew chief and a pretty new driver is the way to go.  But I think in this case it really is, especially since they have Team Penske to fall back on with their drivers and crew chiefs.”

    “Jeremy and Ryan are two talented guys and together I think they will work well.”

    While dad Blaney plans to be at as many of his son’s races as possible, he too is taking big steps in his racing. His big steps, however, are in a different direction than Ryan’s as he steps back to concentrate more fully on his dirt track racing career.

    “I think I’m planning on being at about half of Ryan’s races this year,” Blaney said. “Part of that is that I’m going to race sprint cars myself on a part-time basis along with that.”

    “I think I have a few years left in dirt racing so I don’t want to miss that. I’ve had my own team the last couple of years but I’ll be driving for Dan Motter this coming year. He’s got a national team, a top team, and he’s wanting to cut back to a part-time schedule. So, that works for both of us.”

    One step that both father and son share is the desire to make it into Victory Lane and to celebrate that accomplishment together. Yet that is something that Dave Blaney is reluctant to even mention for fears of jinxing it.

    “I don’t even want to say anything out loud,” Blaney said. “If I say what I think is going to happen, well I just can’t go there. I do have a feeling of what is going to happen. I think it’s going to be really good for Ryan.”

    “And I am excited about having Chase Elliott in the 24 car and Ryan in the 21 car. I think that’s going to be a cool Rookie of the Year race. And then with Chris Buescher in Cup as well as a rookie, that is going to be something.”

    Most of all, Blaney is humbled to even think about that next steps for his son and his own racing career.

    “I sit with Ryan and think this is incredible that he is taking this next big step in his career,” Blaney said. “I’m really looking forward to it.”

    “He’s going to step up and have a really good year.  And I’ll be there for it.”

  • Racing and Ice Cream

    Racing and Ice Cream

    Most of us remember the scene in Days of Thunder when Cole Trickle whips into his pit stall and looks over to see the pit crew eating ice cream. Well this story isn’t quite like that but it does have similarities; I will explain later.

    Imagine a driver who is a track champion. Imagine a driver who has a total of 342 career wins to date and won a remarkable five races just in his first late model season. You would assume the driver would be a seasoned veteran, which in truth he is, with one exception. He’s only 14 years old, is currently in the ninth grade and his name is Cruz Skinner.

    Skinner has been involved with racing his entire life. His father, Greg Skinner, was a race car driver as well, racing for 26 years. He retired from racing to focus on his son’s love of racing and exceptional talent behind the wheel. Cruz wasn’t his only child bitten by the racing bug; his older sister Katey raced too. They both raced go carts and often raced against each other. In their rookie year, they raced each other in a division of their own. They used the same hauler which had each of their names and the number 11; a number they had both chosen to use because it had been their Dad’s number when he raced.

    Skinner’s father related a funny story about the night that Katey had bested her brother. For the entire two and a half hour car ride home, she teased and tormented her brother over her victory.

    He described the incident, saying, “We had a truck and trailer there and we’d travel up to Huntsville. Katey had to race Cruz. Katey’s my oldest daughter. We had on the side of the trailer there, Katey’s name and had the number there and then Cruz’s. Both of them was number 11. Katey beat Cruz that night, so she picked on him all the way home. It was about a 2 1/2 hour ride.”

    The story continued when the next day, Cruz gets up and asks, “Is Papaw at home?” Papaw lives right next door. I said, “Yeah, he’s at home.” Cruz says, “I’m going to see my Papaw.” He was gone about 20 minutes and Papaw called me wanting to know what in the world happened at the race last night. I said, “What are you talking about?” He said, “Well, Cruz is over here and he wants me to take Katey’s name off the trailer.”

    “It was pretty comical. Papaw had told Cruz that … Cruz went and seen Papaw and sat up on his lap. Cruz was five  or six years old, said, “Papaw, is that truck mine?” He said, “Yeah, I told you I bought that truck.” He said, “How about that trailer?” He said, “Yeah, I told you I bought that trailer.” Papaw had no idea what he was getting around to. He looked at Papaw he said, “Well, good. Get Katey’s name off of it, then.”

    After the first moments of talking with Skinner, it’s easy to forget that he’s only 14 years old. He’s extremely respectful, and it’s evident that even at his age he’s very comfortable in an interview. Even though he is young he has a clear vision of what he wants for his future and although his dream is to make racing a lifetime career, he’s well aware that it may not happen. He is still staying focused on school and feels that education is very important. Skinner realizes that an education can play a part in his racing career and if he isn’t doing well in school he doesn’t race. It’s not just passing either, he makes sure it’s A’s and B’s. He does his homework when he comes home and he makes sure it’s completed before he hangs out with his friends or goes to the race shop to help out with his car or just cleaning up.

    In May of this year, he became a spokesperson for the Alabama “Click it or Ticket” campaign. He also is interested in the family businesses and will be learning how those are run. His father has been his children’s biggest fans and wants them to do what makes them happy, whatever that may be.

    I talked to Skinner about the Talladega short track where he runs and asked him how the other older drivers treat him on and off the track. I also asked him if he had any mentors.

    He explained, “Well when I first started racing late models they were wondering about how I’m going to do, how I’m going to race. They’d shift around me until I really got out there and started proving to them that I’m a clean racer. I’m out there to race, not be in a demolition derby.

    “I had some really good people that’s been helping me out, like Ronnie Johnson. As you may know, he’s in the dirt track hall of fame. He’s been sharing a few tips with me. He’s helped me anywhere from driving tips, how to adjust to the track for the night, or helping my set up. Me and him will text all through the week about new tracks, where we’re going to race at, and how to set up the car. He also helps me out a bit. Some people at local tracks just like to stay to themselves and not let anybody else know what they have. For the most part, those people, and a couple more have really helped me out and helped me progress to where I’m at right now.”

    Even with all his achievements, he is still very aware of the areas that he needs to improve upon as a driver, which speaks of a maturity you wouldn’t expect from someone so young.

    “Where me, as a driver, needs to improve, he said, “is I need to learn more about the setup aspect of it, changing set up, camber, springs, and shocks and all that. That’s something we’ve been working on for a little while. That’s really our main areas we’re trying to work and improve on. It is me coming off the track and being like, ‘We need to do this to the car, so it will do this better.’ Right now, I’m coming in and relaying to my dad what I’m feeling and what’s going on in the car, whether I’m loose, tight, not turning, or whatever. I come in and tell him all that and we’ll set it up, and he’ll explain it to me. Every time I come off the track I learn a little bit more about what this and that does.”

    I asked what Skinner believes his strong areas are as well.

    “I believe one of my biggest strengths is my patience,” he told me. “If you start mid-pack, or in the back, or if you’re leading and catching lap cars, that’s something you have to have, is patience. If you don’t have patience, you’ll end up over driving cars or putting the car in a hole that’s not really there and end up causing a wreck and tearing up a lot of stuff. I believe that’s one of my biggest strengths is being patient, calm, and collected, realizing I need to calm down and take my time right here and work my way through like I need to.”

    Skinner, as is the case with most drivers, is an avid NASCAR fan. I asked Skinner who in NASCAR has been his favorite driver and why?

    He stated, “In the NASCAR world, I’ve always looked up to Jeff Gordon; not only just because of his driving skill, but he’s always done an amazing job of representing his sponsors. Like last season, or two seasons ago, he did some of that Pepsi stuff, like those Pepsi pranks. I think that was a fun and good way to get Pepsi out there for … all the new flavors, and all that. He also seems to surround himself with good, championship quality teams. You know when he shows up, that he’s going to be a contender for the win and the championship.”

    Skinner added that he is happy that Gordon will be able to be with his family but is still going to be a part of racing, but he is going to miss seeing him on the track.

    Most young adults at times feel as if nothing bad can happen to them, so I asked Skinner if he’s ever been scared in a wreck, or thought it was too dangerous. He told me about his most serious accident.

    “One of my biggest wrecks in my career,” he said, “was at East Alabama Motor Speedway in Phenix City, Alabama. I was racing in a heat race before the feature later that day. We were up at the 100 to 120. Me and this driver were racing side by side and made contact. I ended up going off the track and barrel rolled four or five times. Then, it got up on its nose and spun a couple times and it sat back down on all fours. That’s really my biggest wreck, but I’ve never thought, after a wreck, that I don’t want to do this. I recognize that wrecks and accidents are just a part of the sport. You just have to work through them and come back stronger the next week.”

    Listening to him I realized how much experience he’s had behind the wheel. I was so impressed with his maturity in how he looked at racing and how much he truly understands when it comes to risking injury but not being afraid to tackle whatever may happen at any given time, in any race.

    He has received some big accolades for someone his age. At age 12 he became the youngest race winner in the NeSmith weekly racing series by scoring a late model dirt race victory at the Talladega Short Track. This season Skinner became the Sunoco Young Guns Challenge Series Champion for drivers under the age of 18 racing in the NeSmith Racing Series. Even more impressive, he won the Crate Late Model track championship for 2015 at the Talladega Short Track where he races regularly. Next year they are planning to branch out into the super late models which have a bigger engine with more horsepower.

    His father explained the difference, “It’s the engine, yes ma’am. A motor, say, one’s got 400 horsepower, one has 600 horsepower, a super late model is one that, on their engines, can be anywhere from 800 to 900 horsepower. That’s a pretty big jump for us to jump in one year.”

    He has more accomplishments than many adult drivers he races against yet his biggest achievement to date is his first ever win. It’s also where ice cream comes into his story.

    He recounted this day for me “Actually, my first go-cart race was scheduled to be at Talladega Raceway Park. There are go-carts out right beside their short track. Well, I broke my arm playing soccer so we had to delay it about six or eight weeks and we went somewhere in mid-Alabama and went go cart racing. It was my first time out there, I was getting used to it and everything, and before the race my dad takes me up to the grandstands and says, “See that light pole?” I said, ‘Yes sir.” He says, “the other drivers are letting off there you’re letting off before that, don’t let off until you reach that light pole.” I looked at him and asked, “If I win, can I get an ice cream?” I mean, this is the first cold day of the season. It’s 30 or 40 degrees. Everybody looks at me like I’m crazy and asks where we’re going to get ice cream. Sure enough, I turn around, and there’s four or five people over at the concession stand eating ice cream. So we made a deal, and I ended up going out there and winning my go-cart race.”

    Needless to say, he got his ice cream so I asked what flavor it was he said, “All they had was vanilla, I was really dying for some chocolate, though.”

    It’s pretty clear to everyone that this young man is going to go far. If he’s this talented behind the wheel at 14-years-old, just imagine how fantastic he will be when he gets to the big show. With this much talent, there’s no doubt that he will be noticed and find his way to the top touring series. Until then he’s going to be burning up the racing world one track and ice cream at a time. Someone get this young man some chocolate ice cream, please!

     

  • NASCAR BTS: The Jimmie Johnson Foundation Champions Grant Program

    NASCAR BTS: The Jimmie Johnson Foundation Champions Grant Program

    While Jimmie Johnson is a champion, six-times in fact, as well as the race winner from this past weekend at Texas Motor Speedway, he and his wife Chandra are also champions off the track with their foundation’s funding of local school initiatives.

    This week’s NASCAR BTS goes behind the scenes of the Jimmie Johnson Foundation and the Champion’s Grant Program in particular.

    “The Jimmie Johnson Foundation was started in 2006 with quite a broad mission of helping families, children and communities in need across the United States,” Amanda Prothero, Executive Director of the Foundation, said. “As the years passed, the Johnsons kept hearing about the importance of education so the focus of the Foundation then became supporting K – 12 public education and schools.”

    “That’s how, in partnership with Lowes, the Champion’s Grant Program developed so that we could directly support schools in three areas, which are El Cajon, California (Jimmie Johnson’s hometown); Muskogee, Oklahoma (Chandra Johnson’s hometown); and Charlotte, North Carolina where the Johnsons currently live.”

    Just recently, the Foundation announced their latest round of Champions Grants totally $550,000.  Six schools in North Carolina, two in Oklahoma and two in California received the funding, with grants ranging from $25,000 to $100,000 based on the grant request and need.

    “This year’s applications were very impressive,” Johnson, driver of the No. 48 Lowes Chevrolet said. “We are honored to be able to fund so many innovative and exciting projects in our hometowns and here in the Charlotte area. We can’t wait to see them through to completion.”

    “The Champions Grant program impacts thousands of students each year,” Chandra Johnson said.  “Hearing from some of them about what a difference the grants will make in their education was really special. It is a pleasure to continue to do our part to support public education.”

    One of the ways that the Champions Grant Program is unique is that it makes grants based on critical needs, not on the ‘nice to have’ programs.

    “We’re looking for the ‘have to have’ programs in schools,” Jenny Mayer, the Jimmie Johnson Foundation Manager said. “As you can imagine, we receive a lot of technology requests, playgrounds and outdoor learning requests.”

    “One of my favorite grant stories was about a school in Oklahoma.  They had all of the technology that they needed but were unable to use it because there were no blinds on the windows. And the kids just couldn’t see the whiteboards because there was always that glare.”

    “So, the application they submitted was for window blinds. That’s not one of those ‘cool’ grant projects, but it was a critical need. The Foundation funded the project and it was amazing to hear the stories of the difference in classroom learning and student achievement all because of window blinds.”

    “I tell the schools this story to show that we’re not looking for this elaborate proposal. We want the schools to tell us what they need to educate their students and we will consider it.”

    Another unique aspect to the Champions Grant Program is just how rigorous the process is and how thoroughly each submission is reviewed.

    “We actually have a committee of folks involved in the review process,” Prothero said. “We have a representative from Lowes on that committee. We have some community members that have a heavy interest and have worked in education. We have a couple of people from Jimmie Johnson Racing.”

    “It goes through an initial review where the committee members score each application. That happens twice. Then we have a face to face committee meeting where we hash out who we’ll fight for and who we feel passionate about. The final piece of the puzzle is that we do site visits and we have people on the ground in the three areas that do the visits.”

    “And after all that, we present the final slate to the Foundation Board of Directors, which includes Mr. and Mrs. Johnson. They will ask questions and dive deep into the recommendations. That’s the final piece of the puzzle when we present the final slate of the grantees.”

    Prothero can personally attest to how thorough the grant review process is having been through it herself prior to beginning her work with the Foundation.

    “Before I joined the Foundation, I worked for a public charter school,” Prothero said. “We actually applied to the Jimmie Johnson Foundation for a grant so I got to see it from the other side before joining the Foundation.”

    “I always loved the Foundation process because it was so thorough and so involved and informative. Whenever you needed help, it was always available. And even though it is quite a long process, it actually was one of my favorites because I knew the Foundation took it very seriously as to where they wanted to invest their money.”

    The final way that the Foundation stands out is how involved Jimmie and Chandra Johnson are, both with grantmaking, as well as fundraising for the Foundation.

    “Jimmie and Channie are super involved,” Prothero said. “We communicate with them on a regular basis. They are the decision makers and have final say on everything we do as a Foundation.”

    “They feel very passionately about public education and what they can do to help.  They feel strongly about having the money go directly to the schools so that they can see the projects and the results.”

    “And they love nothing more than to see and speak to the students themselves to see how the funding will impact them and their education.”

    While the grants have been made for this funding cycle, the next opportunity for schools to apply to the Jimmie Johnson Champions Grant Program will be after the first of the New Year.

    “We definitely have to remind the schools about the program because it is mainly teachers and administrators within the schools that are applying,” Mayer said. “And that is just one other thing they do in addition to their classroom duties.”

    “It’s commendable that they do it and we’re proud to provide the opportunities. We actually offer information calls and we encourage any school interested in participating to jump on the monthly calls while the process is open. We give them details and helpful hints, as well as being able to answer one-on-one questions.”

    For anyone interested in applying for the Jimmie Johnson Foundation Champion Grants Program next year or to participate in the many fundraising and donation opportunities, visit https://jimmiejohnsonfoundation.org/ or follow them on Twitter @TeamJJF.

  • NASCAR BTS: The Woman Behind the Monster

    NASCAR BTS: The Woman Behind the Monster

    With the Dover, Delaware race weekend up next on the NASCAR schedule, fans are no doubt following Dover International Speedway on Facebook and @MonsterMile on Twitter to catch all the track doings, news and updates.

    So just who is responsible for all the social media coming out of the Monster Mile? This week’s NASCAR Behind the Scenes reveals just who is behind that ‘monster’ and some may be surprised that it is actually a very talented young woman, Lynn Sudik.

    “I am the Social Media Coordinator – that’s my official title,” Sudik said. “I handle all the social media for the track, Facebook, Twitter, Instagram, YouTube, Pinterest, Vine, Reddit, Snap Chat, Periscope and there may be one or two others that I’m missing. But hopefully, I’ve named them all!

    “I create all the content on all of those outlets to promote our races. On race weekend, I’m running around taking pictures and encouraging people to stop by the Fan Zone. I’m tracking driver appearances and everything else that we have going on.

    “I’m also part of the overall Communications Team. So, I help with things like maintaining our website, creating content for our souvenir program, content for our fan guide, media guide and things like that.”

    While Sudik has completed her undergraduate degree and is even pursuing her graduate degree in sports administration from Ohio University, her passion for racing also shone through as she described her background.

    “I have wanted to work in motorsports for a very long time,” Sudik said. “I was born in Indianapolis so I got bitten by the racing bug very early on. What I love most about my job is that I get to do what I love. I’ve been coming to races as a fan for a very long time. And to be able to have that be my day-to-day job makes it feel like it’s not work.

    “I’ve been here a little over a year, starting in April 2014, and I still have days, especially during race weekend where I have to stop and think ‘Do I really get paid to do this?’ It’s so incredible.”

    While Sudik loves her work, she acknowledged some challenges, especially just keeping up with all of the emerging social media.

    “With social media, there are always new things coming up and it’s always figuring out what is the best move for us and for our audience,” Sudik said. “You don’t have to be on every social media channel just because it’s out there. But you have to figure out what makes the most sense.

    “Periscope is a great example. It really took off, thankfully right around our race. So, we were one of the first tracks to adopt it and now everybody jumped at the band wagon. Trying to keep up with trends and figuring out ways to make them work for us in our promotion is probably the biggest challenge in my work.”

    Has anything ever gone viral for Sudik in her Monster role?

    “A lot of the things I post about Dale Earnhardt Jr. get a lot of attention,” Sudik said. “I like to show my sense of humor in our posts. So, I found a picture of a squirrel; it was a meme. He had his arms out and it was right before the Daytona 500. And the caption is ‘NASCAR returns this weekend…can I get an Amen?’ And it got a couple thousand likes and a ton of shares and comments on Facebook.

    “I always love to post things like that so fans say ‘Hey, Dover’s funny.’”

    One of Sudik’s favorite aspects of her role is interacting with the race fans, with whom she closely identifies.

    “I plan a Tweetup every race weekend so that’s a cool way to get out there and meet people,” Sudik said. “If I’m walking around and I see a family that has a cool shirt on, I might take a picture of that. We always have our newlyweds at track. At our spring race, we had a couple wearing a bride and a groom hat with a sign that they were on their honeymoon. And so I got a picture of that and posted it.

    “Actually Periscope has been a really awesome way to interact with fans just because when you’re live, people can ask you questions in real time. So the questions and comments are scrolling through as you are broadcasting. You can verbally respond in the moment so it’s a really cool way to get that interaction.”

    Another fan interaction program that Sudik has helped create and develop is the programming for kids at the track.

    “Monster Mile Youth Nation is our brand new kids’ club,” Sudik said. “It’s for race fans ages 14 and other. It’s a great way to introduce that next generation of fans to the track and to NASCAR itself.

    “On race weekend, we have a designated Monster Mile Youth Nation area in our Monster Fun Zone. That’s where people go to pick up their welcome gift, which every member receives. It includes a water bottle, a die-cast car, a magnet, and a merchandise coupon. You also get a Fan Vision rental for the weekend, which is a $50 value for your $20 membership.

    “This is the first year so we are trying out new things and trying to make it grow. The goal is to have interaction with kids on a regular basis. We are working on a newsletter, a micro-site with games, a NASCAR 101 section, and more information about the Monster Mile. I’d love to have events on non-race weekends as well for the members.”

    From Periscoping all over the track to interacting with the kids, Sudik is most looking forward to this upcoming race weekend at Dover International Speedway.

    “It’s really cool that we have an elimination race,” Sudik said. “That’s a huge draw and is so significant because there are only three tracks that are elimination races. That’s really, really cool.

    “The fall race should be interesting with the Chase and the stakes being really high. How will Kyle Busch do? And will Jeff Gordon get another Monster trophy in his last try at the track?

    “This is my dream job so I just love it when NASCAR is in town,” Sudik said passionately. “I can’t wait for everyone to be back and for cars to be on the track. I love the sound. I love the smell.

    “It should be a really good show.”

  • D.J. Kennington Completes Canadian Tire Series Season with Podium Finish

    D.J. Kennington Completes Canadian Tire Series Season with Podium Finish

    On Saturday night at Kawartha Speedway, D.J. Kennington made his way to the front during the second half of the race to complete the season with a third place finish.

    Kennington started the Pinty’s 250 up front, though was forced down pit road at lap 40 to repair a damaged front end after contact while battling for a spot in the top-five. Restarting at the back of the field, Kennington would make his way back to the front, returning to the top-five with 80 laps left. He would then move up two more spots before the checkered flag on a late-race restart, finishing third.

    “It started off rough, getting the front end smashed a little bit,” Kennington commented post-race. “By the end of the night, we had the car pretty good and got a good solid finish. It was a good night for our sponsors – Castrol and Mahindra. We’ll take it and run with it.”

    For Kennington, it marks his sixth top-five and eighth top-10 in the 11 races this season, resulting in the driver of the No. 17 Castrol Edge/Mahindra Tractors Dodge finishing fifth in the season-ending standings.

    “We had an up and down year,” he commented. “One of those years that some things went right and some things didn’t. Hope we can have a better year next year and we’ll see how it goes.”

    Notably, the two-time series champion has failed to reach victory lane over the past two seasons, despite posting 11 top-five finishes. Kennington feels his team needs to get the chassis a little better going into next season to be stronger.

    “I think we need to get the handling better in the car and hopefully that’ll equate to a couple more wins,” he added.