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  • Hot 20 – It is a Talladega Sunday. What more do you need to know?

    Hot 20 – It is a Talladega Sunday. What more do you need to know?

    Welcome to Talladega, the most entertaining racetrack in NASCAR. We watch something you and I haven’t got the guts to do, or just maybe we have enough brains not to. Fender to fender, side by side at 200 mph, and you sit in wonder that they have not wrecked yet. When they do wreck, something considered more of an eventuality than anything else, it often is spectacular. If that does not get your juices flowing, then might I interest you in the ballet, or maybe soccer or basketball is more to your liking.

    There are other items of interest that popped up this week. Someone made the suggestion that NASCAR should consider paying refunds for rainouts or delays that force the event to be spread over a couple of days. Great idea, for those who do not understand economics. Expenses have been incurred, revenue is required to pay them off, and we all understand that the weather could play a role. If you are not prepared to pad your stay by a day, just in case, you take your chances. If it rains for a couple of days, some refund might be a consideration.

    A return of Matt Kenseth could be in the offing. Reports have him coming in to replace Trevor Bayne, with the pair splitting the duties for the rest of the season at Roush-Fenway. Bayne’s health issues could be an issue behind the move or just a lack of performance. The No. 6 currently sits 26th in the standings. It will be good to see Matt back, but I wish it was under different circumstances.

    Monster Energy will be back as the main sponsor for the Cup folks for 2019. After what will be just three seasons, there are no promises beyond that. Hell, Nextel lasted longer. I think we know the answer as to how bad Monster Energy has got it. What once had been a fever has turned into a mild case of the sniffles.

    Skittles. M&M’s. Snickers. Kyle Busch drives a car that even the kids of his rivals love. That has to hurt, especially lately. When Kyle Larson lost to Busch at Bristol, the first thing 3-year-old Owen Larson asked his pops was if he had any Skittles for him. That had to hurt. You know, Mr. Larson, you are not you when you lose to Mr. Busch. Have a Snickers. What, too soon?

    It is never too soon for Talladega. I bet you it could have a successful series all on its own. If the Professional Bull Riders can break away from rodeo with its own separate event, I think a Talladega series could make a go of it. I know I would be watching.

    You can catch a preview this Sunday afternoon with our Hot 20 and their friends.

    1. KYLE BUSCH – 3 WINS – 415 Pts
    Why not four?

    2. KEVIN HARVICK – 3 WINS – 324 Pts
    3 wins, one of which is encumbered. It matters not, for the moment.

    3. CLINT BOWYER – 1 WIN – 329 Pts
    Stewart-Haas has yet to win at Talladega. Could times, they be a changin’?

    4. MARTIN TRUEX JR. – 1 WIN – 284 Pts
    Things were looking sweet on the track but went sour in the Richmond pits.

    5. AUSTIN DILLON – 1 WIN – 208 Pts
    You would have to think the Daytona winner would have a shot at Talladega.

    6. JOEY LOGANO – 359 POINTS
    Appeared to be the best damn car at Richmond, at least for the first half.

    7. BRAD KESELOWSKI – 303 POINTS
    5 times Talladega has been kind to him. Only a Gordon and a pair of Earnhardts have won more.

    8. DENNY HAMLIN – 286 POINTS
    An owner of Little Big Burger in Cornelius, N.C. might look familiar. Denny Hamburger?

    9. RYAN BLANEY – 282 POINTS
    If being wrecked is something you get used to, Blaney should be relaxed going into Sunday.

    10. KURT BUSCH – 282 POINTS
    Third SHR auto in the Top Ten, as all sit among the dozen best.

    11. KYLE LARSON – 279 POINTS
    Credit One Bank is a fine sponsor, but they are not exactly Skittles.

    12. ARIC ALMIROLA – 248 POINTS
    Has three Top Tens in 2018. Danica had three Top Tens from 2015 to 2017.

    13. ERIK JONES – 233 POINTS
    It promises to be a perfect Talladega Sunday, especially if he claims his first career win.

    14. ALEX BOWMAN – 209 POINTS
    Except for Texas, it has been nothing but Top Twenties, with a pair of Top Tens in his last four.

    15. JIMMIE JOHNSON – 200 POINTS
    Both crew chief and driver showed their worth last week.

    16. WILLIAM BYRON – 192 POINTS
    Drives an iconic car, but not exactly an iconic or even a recognizable name just yet.

    17. RYAN NEWMAN – 186 POINTS
    The RCR boys are in the mix, but lately, they have not been among the main ingredients.

    18. PAUL MENARD – 183 POINTS
    Was working his way back at Richmond, but an uncontrolled tire in the pits dashed all hope.

    19. RICKY STENHOUSE JR. – 176 POINTS
    Last year, he was the guy with the girl. This year, he is the guy who is the defending race winner.

    20. CHASE ELLIOTT – 175 POINTS
    Eight times a bridesmaid before becoming a bride. That was also his dad’s experience.

  • Hot 20 – Martinsville allows us to remember a much simpler time and place

    Hot 20 – Martinsville allows us to remember a much simpler time and place

    Having a team in NASCAR is easy. Not losing your shirt and anything else that might keep your unmentionables private is a tougher task. Just ask Ron Devine of BK Racing.

    According to documents made public by ESPN, Devine’s outfit lost 11 million four years ago. $10.1 million vaporized in 2016. The next season, another $8.45 million went up in smoke. That is close to $30 million in three seasons. This is what happens when you attract few sponsors, limiting your revenue to not much more than prize money, which was not enough to cover even one of those campaigns. In total, it cost just short of $50-million for them to operate over that time period, and an $18-million dollar return does not cut it.

    We should discover this week what lies in the team’s future as it goes to court over its bankruptcy. If you were wondering why NASCAR Cup teams have gone from 43, to 40, to just 37 hitting the track last week, I think you just got closer to an answer.

    Gray Gaulding has been at the helm of the Earthwater Toyota this season. He broke in to the Top 20 at Daytona, sits 32nd in the standings after finishing 32nd at Fontana.

    If that does not attract your notice, this might. Next season, Lowe’s will no longer be sponsoring Jimmie Johnson. After seven championships over 18 seasons and 83 race wins, Lowe’s is going the way of Home Depot, Sprint, Subway, Target, and UPS. The days of a single sponsor paying the freight over an entire season are gone.

    As they head to more traditional grounds this weekend, on a track built in 1947 at Martinsville, Virginia, we can hearken back to simpler times. It is a venue about to host its 139th event in the NASCAR Strictly Stock, Grand National, Winston Cup, Nextel Cup, Sprint Cup, Monster Energy Cup series.

    I wonder if Merle Haggard ever got an answer to his question, “Are the good times really over for good?”

    Our Hot 20 include…

    1. KEVIN HARVICK – 3 WINS – 1 E.W. – 170 Pts
    After California, he took the blame and does not plan a tour bashing Larson or Putin.

    2. MARTIN TRUEX JR. – 1 WIN – 216 Pts
    Last Sunday’s movie saw the lead character nixed early, replaced with a new protagonist.

    3. AUSTIN DILLON – 1 WIN – 141 Pts
    After Daytona, has ranged between 10th and 17th on the track. Not stellar, but it seems to work.

    4. KYLE BUSCH – 207 POINTS
    Best damn driver without a win. Some still think he is the best damn driver…period.

    5. JOEY LOGANO – 197 POINTS
    Became the fourth straight Cup driver to win a Xfinity race. Just bloody wonderful.

    6. BRAD KESELOWSKI – 183 POINTS
    Whatever kind of Ford Harvick has, Brad would like one of those, too.

    7. RYAN BLANEY – 181 POINTS
    FBI Special Agent Wood, I presume.

    8. DENNY HAMLIN – 176 POINTS
    Other than being 17th at Las Vegas, he has rolled nothing but Top Tens.

    9. KYLE LARSON – 174 POINTS
    Funny, he does not look anything like Darth Vader.

    10. CLINT BOWYER – 155 POINTS
    Finished 11th at California, which is good. Was a lap down, which is not.

    11. ARIC ALMIROLA – 148 POINTS
    Does not look like Danica. Does not drive like Danica. Discuss.

    12. KURT BUSCH – 144 POINTS
    The official beer of NASCAR. Sorry…I might have got my notes confused.

    13. ERIK JONES – 132 POINTS
    His worst finish since Daytona? 11th at Atlanta. The lad is on the rise.

    14. RYAN NEWMAN – 117 POINTS
    8th…22nd…11th…11th…21st…and yet few remember he was even there. Talk about being stealth.

    15. PAUL MENARD – 115 POINTS
    Las Vegas was good. Ever since…not so much. His average finish at Martinsville? 20th.

    16. ALEX BOWMAN – 115 POINTS
    After Junior left, I guess the #88 became invisible. Maybe Newman is Bowman’s Yoda.

    17. RICKY STENHOUSE JR. – 107 POINTS
    No, he is not dating Almirola. Sorry. In the words of Merle, “Mama tried to raise me better…”

    18. JIMMIE JOHNSON – 97 POINTS
    A Jimmie sighting! A Jimmie sighting! Now, if you are looking to sponsor somebody…

    19. DARRELL WALLACE JR. – 94 POINTS
    Richard Petty has a dozen grandfather clocks. I think Bubba would like a similar timepiece.

    20. WILLIAM BYRON – 91 POINTS
    This Lord Byron could write a poem about Elliott and that costly Phoenix points penalty

  • Hot 20 – As our attention shifts to the Windy City, the winds of change keep on a blowin’

    Hot 20 – As our attention shifts to the Windy City, the winds of change keep on a blowin’

    Change can be a good thing. Sometimes it is, but other times it is a simple reminder that we are getting older and, like disco, what was popular yesterday might not be tomorrow.

    This week, official confirmation arrived that Danica Patrick was leaving the Stewart-Haas No. 10. Coming in with the 2008 Indy Japan 300 to her credit, her model looks, that firecracker personality, she did have her detractors. Was she good enough, was she strong enough? Still, she had great support from fans and sponsors alike.

    Patrick already had set some standards for her gender. She was the first woman to lead the Indianapolis 500 and win an IndyCar race. She was that circuit’s Most Popular Driver for six year’s running. Then she moved over to the stock cars, moving full-time to Cup in 2013 where she immediately won a Daytona 500 pole, led the race, and finished 8th. It was her 11th career Cup start. Sadly, in the 169 races since there have been no more poles and just six more Top Tens. The results and then the sponsorship were no longer there to extend her contract with Stewart-Haas past this season.

    I will still wear my No. 88 cap, don my battered No. 8 T-shirt, even though Dale Earnhardt Jr. will not be in contention for a title as he retires after this campaign. Be it this year, or next, someone else will be their Most Popular Diver other than the guy who has claimed the honor since 2003. From the time of his first Top Ten at Richmond 18 years ago, the loss of his father, his wins at Daytona and Talladega since, whether he wanted to be or not, Junior became the face of NASCAR. He was absolute magic through 2004, then gave us a resurgence in 2014 and 2015 when he chalked up his final seven victories. With a career total of 26 and his army of fans, he should eventually find his way to the Hall of Fame.

    Unlike Junior, Matt Kenseth won a championship, earned a spot in the Chase, but did not get the choice of whether to stay or not. With William Byron waiting in the wings, that decision was made for him. Kasey Kahne did not win a title, yet he is another man in the Chase with no ride set for 2018. Erik Jones comes into Rick Hendrick’s stable next year to move into the No. 4 as Chase Elliott gets the No. 9 and Kahne’s No. 5 gets moth balled.

    Kurt Busch has a title, a place in the Chase, but does he have a ride for next season? At the end of his contract with Stewart-Haas, he is still officially negotiating a new deal. If Monster Energy does not return as his sponsor, my guess is that he won’t return to that car. Having a sponsor trumps talent. Just ask Paul Menard.

    Then there is Richard Petty’s iconic No. 43. Smithfield Foods has moved its sponsorship to Stewart-Haas and the odds seem to be in favor of them taking Aric Almirola with them to sit behind the wheel. That leaves Petty Motorsports without a sponsor, a driver, and questions are arising as to whether it might be the end of an era.

    Carl Edwards might be back. He might not. Jeff Gordon and Tony Stewart closed the book on their careers last year. That is a lot of top tier names gone or in limbo, representing a very sizeable number of fans who tuned in every week to cheer them on.

    In the immortal words of disco, their supporters are left pleading “Don’t Leave Me This Way” while NASCAR proclaims “I Will Survive” and the rest of us are left wondering “Where Do We Go From Here.”

    The answer to the last is…Chicago.

    1. MARTIN TRUEX JR. – 2053 PTS (4 Wins)
    Should Cope, Larson, and Hamlin decide you don’t get another win, you don’t.

    2. KYLE LARSON – 2033 PTS (4 Wins)
    Derrike Cope was a two-time winner in 1990 and helped make Larson a four-time winner this year.

    3. KYLE BUSCH – 2029 PTS (2 Wins)
    Visited Furniture Row in Denver. No doubt, Kyle is working for the Russians.

    4. BRAD KESELOWSKI – 2019 PTS (2 Wins)
    XFINITY series is not dead yet, as I hear Brad beat Kyle at Richmond. How bad have you got it?

    5. JIMMIE JOHNSON – 2017 PTS (3 Wins)
    Time to carry the freight in his bid for number eight.

    6. KEVIN HARVICK – 2015 PTS (1 Win)
    “Whether it’s Dale Jr., Danica, myself…people come and go.” I am afraid Harvick is right.

    7. DENNY HAMLIN – 2013 PTS (2 Wins)
    Now, that is how you perform a P.I.T. maneuver.

    8. RICKY STENHOUSE JR. – 2010 PTS (2 Wins)
    Picked the right time to have a breakout season.

    9. RYAN BLANEY – 2008 PTS (1 Win)
    Ten more races with the Wood Brothers before moving on over to the Penske people.

    10. CHASE ELLIOTT – 2006 PTS
    Maybe now is the time to consider getting that first career victory.

    11. RYAN NEWMAN – 2005 PTS (1 Win)
    Not exactly a stellar season but points wise he deserves to be in the running.

    12. KURT BUSCH – 2005 PTS (1 Win)
    After the Daytona 500 he has been on cruise control, then they told him he could lose his lease.

    13. KASEY KAHNE – 2005 PTS (1 Win)
    Like Kurt and Matt, it is more than just the Chase…but more like an audition for next season.

    14. AUSTIN DILLON – 2005 PTS (1 Win)
    His team owner has told him that he was loved and has a job for next year.

    15. MATT KENSETH – 2005 PTS
    Where is an ambulance when you do not need one?

    16. JAMIE MCMURRAY – 2003 PTS
    No wins, but he has run a hell of a lot better than his place in these standings would indicate.

    17. CLINT BOWYER – 664 PTS
    Two pit penalties and some repair work in a race he had to win to be in.

    18. ERIK JONES – 654 PTS
    With six straight Top Tens, Jones has just given us notice for 2018.

    19. JOEY LOGANO – 652 PTS (1 Win)
    Earned more points than four who made the Chase, but all he got from his win was a trophy.

    20. DANIEL SUAREZ – 568 PTS
    Behind him, you will find such names as Bayne, Earnhardt, Menard, Allmendinger, and Patrick.

     

  • Martinsville Speedway – Did You Know?

    Martinsville Speedway – Did You Know?

    This weekend the Monster Energy NASCAR Cup Series heads to Martinsville Speedway for the sixth race of the season. It’s the shortest track on the circuit and a favorite of both fans and drivers. But did you know it’s the only track that has hosted Cup races every year since the beginning of the Cup series in 1949?

    Red Byron, driving for owner Raymond Parks with crew chief Red Vogt, won the first Strictly Stock race at Martinsville Speedway on September 25, 1949, in his No. 22 Oldsmobile. He took the lead on lap 104 of the 200 lap event, finishing three laps ahead of second-place driver, Lee Petty. Byron went on to become the premier series’ first Cup champion.

    But did you know that Martinsville Speedway had a dirt racing surface for the first 12 races held at the track? It was paved with asphalt in 1955 and the first 500-lap event was held the following year. There have been 136 Cup Series races hosted by the track, one in 1949 and two each subsequent year.

    The King, Richard Petty, ruled Martinsville during his career, capturing 15 checkered flags to lead the series in victories. On April 10, 1960, he also became the youngest (22 years, 9 months, 8 days) winner at the 0.526-mile track.

    Forty-nine different drivers have won at Martinsville but did you know that only seven active drivers have scored wins at the shortest track in the series? Jimmie Johnson leads all active drivers with nine first-place finishes, Denny Hamlin has five of the coveted grandfather clock trophies and Kurt Busch has two. Kyle Busch, Dale Earnhardt Jr., Kevin Harvick and Ryan Newman have visited victory lane at Martinsville once.

    Johnson’s ninth win came last October when he won the Goody’s Fast Relief 500 and he’s eager to return to the track where he has experienced tremendous success.

    “The last race at Martinsville was an amazing finish,” he said, “a very emotional one for me, so meaningful, and it obviously paved the way to our seventh championship. It’s a special place for us. It suits my driving style and I wish we raced at Martinsville more than twice a year.”

    Johnson is not exaggerating when he says that the track fits his style. Did you know that he has the series-best driver rating (117.7) at Martinsville? It’s no surprise when you consider his career to date results; nine wins, 19 top fives, 24 top 10s and three poles. Hamlin is next with the second-best driver rating (108.2) at his home track with five wins, 12 top fives, 17 top 10s and three poles. Defending race winner Kyle Busch (99.9), Dale Earnhardt Jr. (98.7) and Kevin Harvick (94.6) round out the series’ top five drivers at ‘The Paperclip.’

    While overall driver ratings are a good indicator of a driver’s performance at a particular track, the advantages of qualifying well should not be underestimated. Did you know that 36 of the 136 (26.4 percent) Cup Series races at Martinsville have been won from a front row starting position? With that in mind, you may want to pay close attention to Hamlin, Johnson, Joey Logano and Ryan Newman. These drivers lead all active drivers for the most poles at Martinsville with three each.

    You can tune into FOX Sports 1 (FS1) for the STP 500 Sunday at 2 p.m. ET.

    Follow @angiecampbell_ for the latest NASCAR news and feature stories.

  • The Final Word – NASCAR is back, but what gives with that points system?

    The Final Word – NASCAR is back, but what gives with that points system?

    A new season dawns upon us this weekend, with the Clash at Daytona this Saturday, to be followed by Sunday qualifying for the Daytona 500. After a couple of months sitting around watching world events and gleefully upsetting some with my witty political commentary, it is back to things involving gears and grease. So, much happen since we last chatted?

    A new points system; well, that ought to be great. Right? Wrong. Let me illustrate. Bob finishes first after the first 60 laps of the Daytona 500. He gets 10 points for doing so. Bob is sitting first after 120 laps. He gets another 10 points. Bob finishes the race, lap 200, in 21st. Bob gets an additional 16 points. Then there is Bill. He finishes the first segment in 11th. No points for Bill. Same thing after the second segment. Then over the final laps of the race, Bill is right up there challenging for the win. Bill falls just short. Bill gets 35 points for finishing second. Bob, when you add it all up, finishes 21st yet he has 36 points, one more point than Bill, who finished the race in second. Sounds just bloody wonderful. What is not to like, eh?

    Pardon me, but I am Canadian, which not only explains the “eh” but also my apology. The Duels will award from 1 to 10 points to the top 10 finishers in each race to count in the season standings. There are changes to how playoff points are awarded, but more on that later. It still comes down to win a race, more than likely make the Chase, and that is all that matters for the moment.

    No Canadians among Cup drivers. No Tony Stewart. No Jeff Gordon…but didn’t we say that last year? No Greg Biffle, at least for the time being. No Carl Edwards. No one seems exactly sure if he is just sitting one out or looking for a seat in the U.S. Senate. I wonder how secure Sen. Claire McCaskill, who comes up for re-election in 2018, is feeling these days?

    We have Clint Bowyer back in a real car, replacing Stewart. Daniel Suarez sits in for Edwards. Chris Buescher kind of replaces Biffle, in a car with ties to Jack Roush and JTG Daugherty Racing. Erik Jones sits in a brand new ride as the long-awaited teammate for Martin Truex Jr. Oh, Dale Earnhardt Jr. is back from his medically enforced vacation. That pretty much covers those who matter…at least those who matter at the moment.

    Wreck a car, park a car. No new shiny noses. No new rear or side panels. You have five minutes to fix the beast on pit row, and if that does not do the trick, a driver’s day is done. Bad news for him, great news for those poor sots back in the garage. If the car is wrecked, it is Miller Time.

    Sorry. I mean, Monster Energy time! Sprint hung up, and now we have a new title sponsor. Of course, for me it was Cup and it remains Cup. If you raced five years in Cup, you are limited to just 10 races in the junior circuit and seven in the trucks this season. They race none of those circuits’ Chase races. See, not all changes are bad. Some are downright about time.

    Still, that points system kind of sucks. Maybe it is just me. By the way, it is good to have you back.

  • The View From My Recliner: Pre-Clash Edition

    The View From My Recliner: Pre-Clash Edition

    After taking the holidays to recharge and fight this never ending cold, it’s time to park myself in the recliner and share my view of what is going on in the world of NASCAR.

    To be honest, the view right now is foggy at best. There are a ton of questions that need to be answered. Some we will never find out the true answer (How long is the contract with Monster Energy and how much did they pay to sponsor the premiere series?) and many others we will find out on the track.

    Last year, the Charter system was going to help give owners something tangible for their teams if they decide to get out. This off-season, we have watched so many charters move around that it is hard to figure out who actually owns charters.

    According to NASCAR.com, here is the updated charter shuffle as we get close to the Clash.

    Premium Motorsports sold this Charter to Furniture Row Racing for its second team, the No. 77. In 2016, the Charter was leased by the No. 46 team of HScott Motorsports.

    Richard Petty Motorsports is leasing the No. 44 Charter to the No. 32 team of Go Fas Racing in 2017 and Roush Fenway Racing will lease the No. 16 Charter to JTG Daugherty Racing’s newly formed second team (No. 37) in 2017.

    Near the end of the 2016 season, Tommy Baldwin Racing sold its Charter to Leavine Family Racing.

    HScott Motorsports’ No. 15 Charter was sold to Premium Motorsports and Go Fas Racing is leasing the No. 32 Charter to the No. 21 team of Wood Brothers Racing.

    Circle Sport and The Motorsports Group merged operations to field the No. 33 team with the Charter Circle Sport had. In 2016, Circle Sport partnered with Leavine Family Racing to field the No. 95 for the season.

    BK Racing sold the No. 83 Charter to Front Row Motorsports, who is leasing the Charter to TriStar Motorsports for the 2017 season.

    This charter shuffling makes me worry about the sport’s future. That is something we can attack later in the season.

    Three big questions in 2017:

    1. Will the new even lower downforce package help the racing product?
    2. How big are the sponsor issues at Stewart-Haas Racing with plenty of inventory available on the 10 and 14 cars?
    3. Will there be a surprise driver who makes the playoffs like Chris Buescher did in 2016?

    Three things I think will happen:

    1. Dodge will announce they will return to the sport with a surprise team in the lead of the effort.
    2. Danica Patrick will be replaced at Stewart-Haas Racing by Matt Kenseth.
    3. William Byron replaces Kasey Kahne at Hendrick Motorsports, Erik Jones replaces Kenseth at Joe Gibbs Racing and Kahne replaces Jones at Furniture Row Racing.

    Enjoy the wreck fest this Saturday and we’ll talk next week with my thoughts on the Clash and the new race formats.

  • Monster Energy New Sponsor of Cup Series

    Monster Energy New Sponsor of Cup Series

    The top level of racing in NASCAR has a new title sponsor and it’s an energy drink.

    Monster Energy was announced today as the new sponsor of the Cup Series beginning in 2017, culminating a two-year search by the sanctioning body for a company to take over naming rights of the series. They replace outing series sponsor Sprint who announced in December of 2014 they would not continue their affiliation with the sport at the conclusion of the 2016 season.

    While news about their sponsorship had already broken in the hours leading up to the announcement, NASCAR Chairman and CEO Brian France made it official today during a press conference at the Wynn Las Vegas luxury hotel. Along with France was Mark Hall, chief marketing officer for Monster Energy.

    “Monster Energy is a brand built on excitement and enthusiasm, qualities that align with NASCAR,” France said. “This sponsorship position is the most unique in all of sports and entertainment, and we are thrilled to have a partner that will help us further elevate the series. Today’s announcement is the culmination of a thorough search, one that resulted in the right partner at this important time in our sport’s history.”

    Hall was asked, given Monster Energy’s reach with other properties, why they chose to go into business with NASCAR. He responded, “because we do market in a non-traditional way.”

    “One component that our primary competitor utilizes that we haven’t is media,” he said. “They routinely buy traditional television and traditional media, and we never have. We have never created a commercial or an ad. We’ve done different things that we’ve been successful getting a lot of eyeballs on, but I think looking at this opportunity and this close partnership to where our names are linked so synonymously, we’re thinking that this for us is a way to do traditional media. The reach of the connection and the partnership is going to be unique for us because our names will be closely associated, and every time you say NASCAR, we hope we’re going to say Monster Energy.”

    Few details about the agreement were released in the announcement. Among those were that the agreement was “a multiyear agreement with some options” and that Monster Energy would have the naming rights to the All-Star Race. Any more specific details about the agreement weren’t disclosed.

    “We never get into the specifics of contracts, but beyond contracts, our most important thing is to build a good partnership, and that transcends most partnerships,” France said. “Every partnership we’ve ever had in this category, which is only two, we always extended and always went on for a long time, and that’s our hope here.”

    Other items not finalized for today’s announcement was the logo for the series or the official name, given reports that NASCAR was considering dropping the word “Cup” from the series title, going forward.

    “We are working on the exact composite logo and otherwise, and we’ll be back shortly on that,” France added. “It won’t be long, but we’ve got some real good options on that. Not today.”

    Monster Energy is only the third entity to sponsor top level of NASCAR competition, following Sprint/Nextel from 2004 to 2016 and Winston from 1971 to 2003. Each entity has brought a different philosophy on sponsorship activation to grow the sport. Winston/RJ Reynolds focused on marketing NASCAR in places it hadn’t been able to reach prior and Sprint focused on growing the sport through technology.

    When asked what about Monster Energy made them a great fit for the sport, France said they’re an edgy and fun brand.

    “They get at a millennial audience in a different way clearly than we’ve ever been associated with, particularly at this level, and they know what they’re doing,” he said. “This is their DNA. This is not something they’re rolling into, and frankly even Sprint and Nextel before them, this is motorsports and the level of commitment, that was all new to them.”

     

  • NASCAR Announces Multi-Year Partnership with Monster Energy for Premier Series Entitlement

    NASCAR Announces Multi-Year Partnership with Monster Energy for Premier Series Entitlement

    DAYTONA BEACH, Fla. — NASCAR and Monster Energy announced today a multi-year agreement for the premier series entitlement as well as the prestigious annual NASCAR All-Star Race. Monster Energy, which will begin its tenure as naming rights partner on Jan. 1, 2017, will become only the third company to serve as the entitlement sponsor in NASCAR premier series history, following RJ Reynolds and Sprint/Nextel.

    As part of the agreement, the brand also becomes the Official Energy Drink of NASCAR.

    “Monster Energy is a brand built on excitement and enthusiasm, qualities that align with NASCAR,” said Brian France, NASCAR Chairman and CEO. “This sponsorship position is the most unique in all of sports and entertainment, and we are thrilled to have a partner that will help us further elevate the series. Today’s announcement is the culmination of a thorough search, one that resulted in the right partner at this important time in our sport’s history.”

    NASCAR premier series races long have been a bucket-list destination for sports fans throughout the country, and starting next season, Monster Energy will elevate the event experience to an even higher level. As part of the agreement, Monster Energy will engage with fans in creative, innovative ways at all race tracks where the premier series will race.

    “Monster Energy has an established and versatile history in motorsports, and we’re thrilled to take this historic next step,” said Rodney Sacks, Monster Beverage Chairman and CEO. “We feel strongly that our brand is a perfect fit for this sport and its star athletes. We look forward to interacting with the millions of passionate NASCAR fans week-in, week out.”

    About NASCAR

    The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (NASCAR’s premier series, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’). For race tickets, visit www.NASCAR.com/tickets.

    About Monster Beverage Corporation

    Based in Corona, California, Monster Beverage Corporation is a holding company and conducts no operating business except through its consolidated subsidiaries.  The Company’s subsidiaries develop and market energy drinks, including Monster Energy® energy drinks, Monster Energy Extra Strength Nitrous Technology® energy drinks, Java Monster® non-carbonated coffee + energy drinks, Monster Rehab® non-carbonated energy drinks with electrolytes, Muscle Monster® Energy Shakes, Übermonster® energy drinks, NOS® energy drinks, Full Throttle® energy drinks, Burn® energy drinks, Samurai® energy drinks, Relentless® energy drinks, Mother® energy drinks, Power Play® energy drinks, BU® energy drinks, Nalu® energy drinks, BPM® energy drinks, Gladiator® energy drinks, and Ultra® energy drinks.  The Company’s subsidiaries also develop and market MutantTM Super Soda.  For more information, visit www.monsterbevcorp.com.

     

  • Kyle Busch Claims Victory in the 32nd Annual Dollar General 300

    Kyle Busch Claims Victory in the 32nd Annual Dollar General 300

    A cool, October night at Charlotte Motor Speedway was anything but serene as forty-six drivers battled for victory in the 32nd Annual Dollar General 300.  Intense competition at the lead of the pack resulted in an all too familiar outcome, Kyle Busch won his eleventh NASCAR Nationwide Series race of the 2013 season.

    Tonight’s win marks Busch’s eighth NASCAR Nationwide Series win at Charlotte Motor Speedway.  He also has five Camping World Truck Series wins that makes him the driver with the most wins collectively at Charlotte Motor Speedway. While celebrating in victory lane Kyle and his wife, Samantha, announced that they are donating all of tonight’s winnings to the Pretty in Pink Foundation.

    When asked how special it is to win this race tonight, Busch said, “I certainly want to do this tomorrow night also, but first and foremost our breast cancer survivors are with us tonight—they are the champions that we have here tonight.  This is an honor to them—Samantha’s done a tremendous job with her Project Pink Initiative.  To come out here and try to raise money—we had a dinner on Tuesday night, we had a mammogram unit at KBM (Kyle Busch Motorsports) on Thursday and she’s done a tremendous job.  She deserves all the credit this week.”

    NASCAR’s support of Breast Cancer Awareness month was evident throughout the track with a variety of paint schemes and evidence of charitable support.

    Although Busch has had tremendous success in the Nationwide Series this season, his trip to victory lane tonight did not come easy.  Nationwide regulars, Austin Dillon, Sam Hornish Jr., and Kyle Larson, gave Busch a run for his money.

    When asked how he was able to catch Sam Hornish Jr. in the closing laps, Busch commented, “I felt like I didn’t have a chance to win the thing and went and found the top groove and chased Sam back down, got by him and I tell you without the help from upstairs—that’s the biggest help you can get these days.”

    After a hard fought battle to the finish, driver of the No. 12 Detroit Genuine Parts Ford, Sam Hornish Jr., finished the night in third place posting his second top-10 finish in seven races at Charlotte Motor Speedway.

    When interviewed after the race, Hornish said, “We had that restart with about 40 to go and felt really good about our car and what we were gonna be able to accomplish.  The Detroit Genuine Parts Ford Mustang was good, but our problem throughout the night that we continued to build freer as the runs went on and I think there were probably a lot of people that were in the same boat, but we could never get it tight enough at the start of the run to be not busting-free towards the end.  We caught Kyle there and got around him and thought I was pulling away from him far enough to be ok, and then all of a sudden he just started reeling me back in.  I was too free to run up there where he ran that last bit of the race.”

    Hornish is eight points behind the Nationwide Series points leader, Austin Dillon.  Hornish and Dillon battled for position during much of the race and Hornish stayed right with Dillon in the points tonight.

    “Yeah, we ran around each other a lot the second half of the year here,” Hornish said. “It seems like no matter what we’re always right there together, but we got out there and led a bunch of laps and got that extra bonus point and kept it even up, so we’ll just keep working hard.  We go to some tracks that I really like going to coming up.”

    Nationwide points leader, Austin Dillon, finished the 32nd Annual Dollar General 300 in second place posting his second top-10 finish in four races at Charlotte Motor Speedway.  It is his twentieth top-10 finish in 2013.

    Commenting on his night, Dillon said, “It was a good one, they asked us early in the week what it would be like to be the points champion without a win, that right there should show you how great the racing is and how tough it is.  Had three guys fighting it out there until the end for everything we had and that was a heck of a race and like I told Sam, it was the best race I felt like I was a part of all year, slicing and dicing out there…”

    Kyle Larson, driver of the No. 32 Target Chevrolet, was the highest finishing rookie with a thirteenth place finish.  Larson made the bold move of running the high line on the track for much of the night, and it proved to be successful until he hit the wall during the final laps, which resulted in his thirteenth place finish.

    The No. 22 Discount Tire Ford, with eleven wins this season, was driven by Joey Logano and ended the race with a seventh place finish.  After the race Logano said, “It starts in practice.  There was an adjustment on the car we went back and forth on and couldn’t figure out what we wanted to do and we went down a little bit more of a risky road, but it was faster and it bit us.  I feel like I should have known better.  I feel like I steered the boat down the wrong way, so I’m mad at myself.  But you win as a team and you lose as a team, but it’s just frustrating.”

    Other notable finishes in tonight’s race were Kevin Harvick and Matt Kenseth finishing in fifth and sixth places, respectively.  Trevor Bayne, Parker Kligerman, and Michael Annett rounded out the top 10 in eighth, ninth, and tenth places.

    The NASCAR Nationwide Series will travel to Texas Motor Speedway on November 2nd for the O’Reilly Auto Parts 300.

     

  • NASCAR Nationwide Series May Be The One to Watch in 2012

    NASCAR Nationwide Series May Be The One to Watch in 2012

    Sandwiched between the top-tier NASCAR Sprint Cup Series and the rough and tumble Camping World Truck Series is the middle child, the Nationwide Series. But for the upcoming 2012 season, this may indeed be the preferred series to watch for the NASCAR fandom.

    [media-credit name=”David Yeazell” align=”alignright” width=”218″][/media-credit]One of the biggest new stories in the Nationwide Series is of course that of Danica Patrick running her first full-time gig in NASCAR since her abdication from the world of open wheel racing. For her first Nationwide run, the marketing diva will be continuing her association with JR Motorsports with Tony Eury, Jr. as her crew chief.

    “I’m going into this season with a little bit more of a ‘I’m going to do it’ attitude,” Patrick said. “I’ve got a lot to learn and I know that.”

    “I’m going to make lots of mistakes I’m sure,” Patrick continued. “But I’m mentally wrapping my head around not just learning but being successful and running well and getting to Victory Lane and thinking about that so my thoughts translate to the real world and really happen.”

    Patrick also fully intends to run for the Nationwide championship and even her crew chief believes that is possible. Eury’s goal is to get his driver into the top ten in points after the first ten races of the season, positioning her to make a run at the title.

    “She’s gone to a lot of these tracks,” Eury Jr. said. “Before she wasn’t running for points.”

    “This year, she’s here for the reason to win the championship,” Eury Jr. continued. “So, she’s not going to be that person that kind of lays over.”

    In addition to seeing the new aggression of Patrick on the Nationwide as she attacks her first ever full-time stint, two other super aggressive drivers, in fact brothers, are planning to share a Nationwide gig in 2012.

    Big brother Kurt Busch will be sharing a 2012 Nationwide seat with little brother and team owner Kyle for Kyle Busch Motorsports.

    Monster Energy, leaving prior driver Ricky Carmichael high and dry, will sponsor the Busch brothers in their No. 54 Monster Energy Camry. Kyle will drive the season opener at Daytona and the following four races and then split the ride with his brother Kurt.

    While not competing with Patrick for the Nationwide championship, since both Busch brothers are also racing in the Cup Series, the duo fully intends to complete for the 2012 Nationwide Owner’s Championship.

    “We’ve had a lot of talks about how this whole deal is going to work out, what we’re both looking to get out of this and what a great opportunity this is to race in the Nationwide Series,” Kyle Busch said. “Kurt’s never done a full Nationwide deal; he’s always had the itch but never really cared about it.”

    While Danica Patrick and the Busch brothers have something to prove in the Nationwide Series, a driver whose Nationwide debut has been delayed also has to prove he can get back behind the wheel of a race car.

    Travis Pastrana, who was scheduled to come to the Nationwide world last year but could not due to a serious injury sustained during the X Games competition, plans to run seven Nationwide races, starting with Richmond.

    “I feel really good,” Pastrana said during the NASCAR Preview 2012. “The therapy the last two weeks has made huge improvements.”

    “We’ll start out with seven Nationwide races and that’s kind of a let’s see how we do, let’s see what we need more work on,” Pastrana continued. “If we’re running OK or if I can get sponsorship to keep running wherever we’re running, we’re going to keep trying to get seat time.”

    “I basically have to prove I can get in a car.”

    As opposed to Pastrana with something to prove, one driver who has already proven that he can drive a race car will be back to defend his Nationwide title. Ricky Stenhouse, Jr. will indeed return to the Series, driving full-time again for Roush Fenway Racing.

    “They’re working on sponsorship for it right now, so everything is good,” Stenhouse Jr. said. “It sounds like we’re going to be able to go and defend our title again.”

    Stenhouse Jr. won the Nationwide title by just 45 points over Kevin Harvick Inc. driver Elliott Sadler. And for this upcoming year, Stenhouse Jr. is certainly hoping that the championship competition will not be quite as close.

    “I think we will do little things at the beginning of the year different,” Stenhouse Jr. said. “So, hopefully the points chase isn’t so close all year. That drives you nuts.”

    Speaking of Elliott Sadler, or ‘Ricky Bobby’ as he is affectionately known, he will indeed be back to challenge the other Ricky, Stenhouse that is, for the Nationwide Series championship. Since Sadler’s former team is no longer, ‘Ricky Bobby’ will be driving the No. 2 OneMain Financial for Richard Childress Racing.

    “It is such a great opportunity to compete for such an accomplished organization like Richard Childress Racing,” Sadler said. “To have an organization like OneMain Financial support me on and off the track again this year really makes me eager to get back to the track to compete for the Nationwide Series championship.”

    “We came up short last year, but I know we have all the parts in place to win this year with this RCR team.”

    Speaking of Richard Childress Racing, that team will be putting a member of the family, grandson Austin Dillon, on the Nationwide Series track this year. Dillon, last year’s 2011 NASCAR Camping World Truck Series Champion, will be driving the very storied No. 3 Chevy as his Nationwide ride, competing for another honor, the Nationwide Rookie of the Year.

    “I’m looking forward to the challenge of moving with Danny Stockman (crew chief) and the guys to the NASCAR Nationwide Series with the No. 3,” Dillon said. “Our goal next year is to win races and compete for Rookie of the Year honors.”

    Finally, there are two veterans worth mentioning as very good reasons to watch the 2012 Nationwide Series.

    First is Morgan Shepherd, who at the sweet age of 70 years, will be driving in his 45th season in the Nationwide Series. Shepherd, competing with plenty of faith, hopes to better his best ever 21st place in the Nationwide point standings in 2011.

    The other veteran who is always worth watching in the Nationwide Series is Kenny Wallace, affectionately known as the ‘Herminator’. Wallace will be back with RAB Racing, behind the wheel of the No. 09 American Ethanol Toyota Camry.

    “Corn farmers are excited to continue our relationship with RAB Racing and Kenny Wallace in 2012,” Garry Niemeyer, National Corn Growers Association President, said. “Kenny is a fan favorite and one of the most visible drivers in the sport.”

    So, from the veterans, like Morgan Shepherd and Kenny Wallace, to the newbies, like Danica Patrick and Travis Pastrana, the Nationwide Series does indeed seem to be the one to watch in 2012.

    Fans can catch all the action of the Nationwide Series, beginning with the DRIVE4COPD 300 at Daytona International Speedway on Saturday, February 25th, 2012.